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Amazon Alexa “Ironing” 2021

Amazon Alexa “Ironing” (2021) is an Amazon Alexa commercial directed by Andreas Nilsson for Droga5, produced by Biscuit Filmworks. It won 8 awards, including Cannes Lions 2021 Film Bronze, LIA 2021 Silver — TV/Cinema / Campaign and Creative Circle 2021 Silver FILM - Best Cinema.

A man ironing clothes gets so engrossed in a fantasy movie that he misses a crucial plot point and uses Alexa to rewind.

Video: Andreas Nilsson on Vimeo

Shot by shot

  1. A wide shot shows a medieval castle under siege, with a large army of warriors in the foreground and smoke rising from the castle.© Amazon Alexa0:00
  2. A medieval soldier in armor and fur lights a torch from a burning brazier, with a castle in the background.© Amazon Alexa0:02
  3. Two male archers with long white hair and beards aim their bows from a stone castle wall, with fire in the foreground.© Amazon Alexa0:06
  4. A young man with long blonde hair and a crown lies on snowy ground, looking up at someone out of frame, as snow falls around him.© Amazon Alexa0:10
  5. A female elf in blue and brown clothing holds a dying male elf in a battle-torn, snowy fantasy landscape, looking up and screaming in anguish.© Amazon Alexa0:17
  6. A woman with dark hair and elf ears, wearing dark clothing, looks up in pain, then directly at the camera, in a snowy, rocky landscape.© Amazon Alexa0:21
  7. A man in a blue and white striped robe irons a shirt on an ironing board, surrounded by a crowd of Vikings in a snowy, war-torn village.© Amazon Alexa0:28
  8. A male elf with long red hair and a crown is held by another person in a snowy, rocky landscape as snow falls.© Amazon Alexa0:34
  9. A Black man in a blue and white striped robe looks shocked amidst a chaotic medieval battle scene with warriors clashing swords.© Amazon Alexa0:40
  10. A Black man in a blue and white striped robe irons a grey shirt on an ironing board, surrounded by a crowd of Vikings in a ruined village.© Amazon Alexa0:42
  11. A woman with dark hair and a man with long blonde hair and elf ears are in a fantasy setting, with the woman holding the man as snow falls around them.© Amazon Alexa0:47
  12. A man watches a fantasy movie on a TV, with a smart speaker on the table below, in a living room.© Amazon Alexa0:50

Stills © Amazon Alexa. Made by Droga5, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alexa helps you catch every moment, even when distracted by chores.

Tagline: “A voice is all you need.”

fantasy world interruptionmundane task in epic settingrewind for missed detailsimmersive entertainment

The cut

Length
60 s
Shots
30
Average shot
2.0 s

What creatives use Amazon Alexa “Ironing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon Alexa “Ironing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a medieval castle under siege, with a large army of warriors in the foreground and smoke rising from the castle.© Amazon AlexaA medieval soldier in armor and fur lights a torch from a burning brazier, with a castle in the background.© Amazon AlexaTwo male archers with long white hair and beards aim their bows from a stone castle wall, with fire in the foreground.© Amazon AlexaA young man with long blonde hair and a crown lies on snowy ground, looking up at someone out of frame, as snow falls around him.© Amazon Alexa
    Frames from Amazon Alexa “Ironing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon Alexa “Ironing” in order, with its length, framing and what happens in it.

    A wide shot shows a medieval castle under siege, with a large army of warriors in the foreground and smoke rising from the castle.© Amazon AlexaA medieval soldier in armor and fur lights a torch from a burning brazier, with a castle in the background.© Amazon AlexaTwo male archers with long white hair and beards aim their bows from a stone castle wall, with fire in the foreground.© Amazon AlexaA young man with long blonde hair and a crown lies on snowy ground, looking up at someone out of frame, as snow falls around him.© Amazon AlexaA female elf in blue and brown clothing holds a dying male elf in a battle-torn, snowy fantasy landscape, looking up and screaming in anguish.© Amazon AlexaA woman with dark hair and elf ears, wearing dark clothing, looks up in pain, then directly at the camera, in a snowy, rocky landscape.© Amazon Alexa
    Length: 60 s · Shots: 30 · Average shot: 2.0 s

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Droga5

Award-winning tech commercials

Questions

Who directed the Amazon Alexa “Ironing” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency Droga5.

Which agency made Amazon Alexa “Ironing”?

Droga5 created it for Amazon Alexa (2021).

What awards did Amazon Alexa “Ironing” win?

8 awards, including Cannes Lions 2021 Film Bronze, LIA 2021 Silver — TV/Cinema / Campaign, LIA 2021 Silver — TV/Cinema / Electronics/Tech Equipment and Creative Circle 2021 Silver FILM - Best Cinema.

What is the tagline of Amazon Alexa “Ironing”?

“A voice is all you need.”

Sources for the credits and awards

aicpawards.comThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.org2021.liaentries.com