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Airbnb “A Different Paris” 2016

Airbnb “A Different Paris” (2016) is an Airbnb commercial directed by Norman Yeend for TBWA\Singapore, produced by SixToes.TV (Singapore) & Photoplay (Sydney). It won 7 awards, including Cannes Lions 2016 Film Craft Bronze, Ciclope 2016 Silver Commercials Production Design and LIA 2016 Bronze — Production & Post-Production / Animation.

A woman discovers a different side of Paris through Airbnb, experiencing local culture and making new friends, feeling at home in a foreign city.

Video: Airbnb on YouTube

Shot by shot

  1. A young woman in a pink dress sits at a wooden desk, looking out an open window with red flowers, in a sunlit room.© Airbnb0:00
  2. A young woman with long brown hair, wearing a pink dress, looks out a window in a softly lit room.© Airbnb0:02
  3. A woman in a red dress looks out a window at the Eiffel Tower in Paris, with red flowers on the windowsill.© Airbnb0:05
  4. A woman in a red dress stands at an open window, looking out at the Eiffel Tower in Paris, France.© Airbnb0:08
  5. A person's hands hold a tablet displaying travel destinations, with a finger scrolling through options on a wooden table.© Airbnb0:52
  6. A young woman in a red dress stands by an open window, looking at a tablet with a happy expression, with the Eiffel Tower visible outside.© Airbnb0:54
  7. A hand holds a tablet displaying travel photos, then places it down on a wooden table next to a small carousel music box, a pen, and a handwritten note.© Airbnb0:55

Stills © Airbnb. Made by TBWA\Singapore, SixToes.TV (Singapore) & Photoplay (Sydney) and Norman Yeend.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Miniature diorama of Paris reveals hidden local experiences beyond tourist traps.

Tagline: “Belong Anywhere”

miniature worlddiscovery journeylocal immersionhidden gemsmaking new friendsfeeling at home

The cut

Length
60 s
Shots
7
One take
44 s in a single shot
Format
mixed

What creatives use Airbnb “A Different Paris” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Airbnb “A Different Paris”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a pink dress sits at a wooden desk, looking out an open window with red flowers, in a sunlit room.© AirbnbA young woman with long brown hair, wearing a pink dress, looks out a window in a softly lit room.© AirbnbA woman in a red dress looks out a window at the Eiffel Tower in Paris, with red flowers on the windowsill.© AirbnbA woman in a red dress stands at an open window, looking out at the Eiffel Tower in Paris, France.© Airbnb
    Frames from Airbnb “A Different Paris”

  2. 02How a one-take commercial is built

    44 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young woman in a pink dress sits at a wooden desk, looking out an open window with red flowers, in a sunlit room.© AirbnbA young woman with long brown hair, wearing a pink dress, looks out a window in a softly lit room.© AirbnbA woman in a red dress looks out a window at the Eiffel Tower in Paris, with red flowers on the windowsill.© AirbnbA woman in a red dress stands at an open window, looking out at the Eiffel Tower in Paris, France.© AirbnbA person's hands hold a tablet displaying travel destinations, with a finger scrolling through options on a wooden table.© AirbnbA young woman in a red dress stands by an open window, looking at a tablet with a happy expression, with the Eiffel Tower visible outside.© Airbnb
    Length: 60 s · Shots: 7 · One take: 44 s in a single shot · Format: mixed

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    Airbnb “A Different Paris” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More from TBWA\Singapore

  • Standard Chartered "Carbon-Free" (2022) commercial still© Standard CharteredStandard Chartered “Carbon-Free” 2022Dir. Eben Mears · TBWA\Singaporeshots Awards Gold 2022
  • Airbnb "Welcome to Airbnb" (2015) commercial still© AirbnbAirbnb “Welcome to Airbnb” 2015Dir. Christian Greet · TBWA\SingaporeAdFest Gold 2015
  • FairPrice Group "Fairprice - The Battle" (2026) commercial still© FairPrice GroupFairPrice Group “Fairprice - The Battle” 2026Dir. Tariq Mansor · TBWA\Singapore
  • Mandai Wildlife Reserve "Choose Your Wild at Rainforest Wild ASIA One" (2025) commercial still© Mandai Wildlife ReserveMandai Wildlife Reserve “Choose Your Wild at Rainforest Wild ASIA One” 2025Dir. Roslee Yusof · TBWA\Singapore
  • Hilton Hotels "It Matters Where You Stay" (2025) commercial still© Hilton HotelsHilton Hotels “It Matters Where You Stay” 2025Dir. Anurag Baruah · TBWA\Singapore
  • Singapore Airlines "Step Into Doors of Discovery" (2024) commercial still© Singapore AirlinesSingapore Airlines “Step Into Doors of Discovery” 2024Dir. Tariq Mansor · TBWA\Singapore

Award-winning tech commercials

Questions

Who directed the Airbnb “A Different Paris” commercial?

Norman Yeend directed it, produced by SixToes.TV (Singapore) & Photoplay (Sydney), for the agency TBWA\Singapore.

Which agency made Airbnb “A Different Paris”?

TBWA\Singapore created it for Airbnb (2016).

What awards did Airbnb “A Different Paris” win?

7 awards, including Cannes Lions 2016 Film Craft Bronze, Ciclope 2016 Silver Commercials Production Design, LIA 2016 Bronze — Production & Post-Production / Animation and Epica 2016 Bronze Animation.

What is the tagline of Airbnb “A Different Paris”?

“Belong Anywhere”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comThe WorkThe WorkThe Workweb.archive.orgliaawards.comliaawards.com