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Standard Chartered “Carbon-Free” 2022

Standard Chartered “Carbon-Free” (2022) is a Standard Chartered commercial directed by Eben Mears for TBWA\Singapore, produced by Psyop. It won one award: shots Awards Asia Pacific 2022 Gold — Production and Styling.

A Standard Chartered employee explains how the bank helps emerging markets transition to carbon-free economies, showcasing their commitment to sustainable finance and a better tomorrow.

Video: Standard Chartered on YouTube

Shot by shot

  1. A low-angle shot reveals a modern skyscraper shrouded in mist, with a pedestrian bridge and trees in the foreground, creating a sense of urban mystery.© Standard Chartered0:14
  2. A low-angle shot captures the Standard Chartered logo on a modern glass building, partially obscured by lush green trees under a bright sky.© Standard Chartered0:17
  3. Three business people, two men and one woman, are gathered around a small table, looking at a laptop and a tablet in an office.© Standard Chartered0:20
  4. A group of diverse children, some smiling and making peace signs, are gathered closely together on a wooden dock over water.© Standard Chartered0:23
  5. Two male colleagues, one white and one Black, discuss work at a laptop in a modern office, with a female colleague blurred in the background.© Standard Chartered0:27
  6. A young businesswoman with long brown hair, wearing a black suit, gestures with her hands while speaking to two men in a modern office with a large window.© Standard Chartered0:29
  7. An aerial view shows a vast open-pit coal mine with heavy machinery operating on the dark, excavated terrain under a cloudy sky.© Standard Chartered0:33
  8. A wide shot of an industrial oil refinery with tall towers, spherical tanks, and plumes of smoke and fire against a dark sky.© Standard Chartered0:36
  9. A diverse group of business professionals, including a woman in a white shirt, are engaged in a discussion around a table in an office setting.© Standard Chartered0:40
  10. An aerial view shows a long concrete bridge under construction over a river, with cranes and vehicles on the unfinished deck, surrounded by green trees and dirt roads.© Standard Chartered0:46
  11. A wide shot captures a bustling street scene in a city, with numerous people on motorbikes filling the road, creating a sense of vibrant activity.© Standard Chartered0:48
  12. A family of four, two adults and two children, walk across a grassy field with the children on their parents' backs, smiling.© Standard Chartered0:50

Stills © Standard Chartered. Made by TBWA\Singapore, Psyop and Eben Mears.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing Standard Chartered's commitment to sustainable finance and a carbon-free future.

Tagline: “Start your sustainable finance story. sc.com/careers”

corporate social responsibilityemployee testimonialcontrasting imageryfuture-focused visionglobal impactproblem-solution approach

The cut

Length
73 s
Shots
31
Average shot
2.3 s

What creatives use Standard Chartered “Carbon-Free” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Standard Chartered “Carbon-Free”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A low-angle shot reveals a modern skyscraper shrouded in mist, with a pedestrian bridge and trees in the foreground, creating a sense of urban mystery.© Standard CharteredThree business people, two men and one woman, are gathered around a small table, looking at a laptop and a tablet in an office.© Standard CharteredA group of diverse children, some smiling and making peace signs, are gathered closely together on a wooden dock over water.© Standard CharteredTwo male colleagues, one white and one Black, discuss work at a laptop in a modern office, with a female colleague blurred in the background.© Standard Chartered
    Frames from Standard Chartered “Carbon-Free”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Standard Chartered “Carbon-Free” in order, with its length, framing and what happens in it.

    A low-angle shot reveals a modern skyscraper shrouded in mist, with a pedestrian bridge and trees in the foreground, creating a sense of urban mystery.© Standard CharteredThree business people, two men and one woman, are gathered around a small table, looking at a laptop and a tablet in an office.© Standard CharteredA group of diverse children, some smiling and making peace signs, are gathered closely together on a wooden dock over water.© Standard CharteredTwo male colleagues, one white and one Black, discuss work at a laptop in a modern office, with a female colleague blurred in the background.© Standard CharteredA young businesswoman with long brown hair, wearing a black suit, gestures with her hands while speaking to two men in a modern office with a large window.© Standard CharteredAn aerial view shows a vast open-pit coal mine with heavy machinery operating on the dark, excavated terrain under a cloudy sky.© Standard Chartered
    Length: 73 s · Shots: 31 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a corporate social responsibility

    Before you present an idea, you need to know who has done it, and how.

    Standard Chartered “Carbon-Free” is built on a corporate social responsibility. Search the library by idea to see every spot that uses it.

    Hewlett-Packard “Diversity”© Hewlett-PackardSKF Group “The Patent Bay”© SKF GroupSubaru “Love Comes Home”© SubaruKia Motors America “The Impact”© Kia Motors America
    Hewlett-Packard · SKF Group · Subaru · Kia Motors America

More commercials by Eben Mears

  • Sherwin Williams "Epiphany" (2017) commercial still© Sherwin WilliamsSherwin Williams “Epiphany” 2017Dir. Eben Mears · McKinney

More from TBWA\Singapore

  • Airbnb "Welcome to Airbnb" (2015) commercial still© AirbnbAirbnb “Welcome to Airbnb” 2015Dir. Christian Greet · TBWA\SingaporeAdFest Gold 2015
  • FairPrice Group "Fairprice - The Battle" (2026) commercial still© FairPrice GroupFairPrice Group “Fairprice - The Battle” 2026Dir. Tariq Mansor · TBWA\Singapore
  • Mandai Wildlife Reserve "Choose Your Wild at Rainforest Wild ASIA One" (2025) commercial still© Mandai Wildlife ReserveMandai Wildlife Reserve “Choose Your Wild at Rainforest Wild ASIA One” 2025Dir. Roslee Yusof · TBWA\Singapore
  • Hilton Hotels "It Matters Where You Stay" (2025) commercial still© Hilton HotelsHilton Hotels “It Matters Where You Stay” 2025Dir. Anurag Baruah · TBWA\Singapore
  • Singapore Airlines "Step Into Doors of Discovery" (2024) commercial still© Singapore AirlinesSingapore Airlines “Step Into Doors of Discovery” 2024Dir. Tariq Mansor · TBWA\Singapore

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Standard Chartered “Carbon-Free” commercial?

Eben Mears directed it, produced by Psyop, for the agency TBWA\Singapore.

Which agency made Standard Chartered “Carbon-Free”?

TBWA\Singapore created it for Standard Chartered (2022).

What awards did Standard Chartered “Carbon-Free” win?

1 awards, including shots Awards Asia Pacific 2022 Gold — Production and Styling.

What is the tagline of Standard Chartered “Carbon-Free”?

“Start your sustainable finance story. sc.com/careers”

Sources for the credits and awards

shots