framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

advertising agency

Gemba Group

Gemba Group is a advertising agency. FrameThrower's visual library has 6 of its commercials (2023–2026), cut shot by shot. The work includes spots for Toyota Australia and GIO Insurance, directed by Toby Pike, Alex Roberts and Matthew McCaughey among others, produced with Publicis Production UK, Finch and Poppet.

6
Commercials in our library
2023–2026
Active

01 · Featured

Gemba Group's most awarded commercial

GIO Insurance “Blue for the Blues hero” (2026), still© GIO InsuranceGIO Insurance “Blue for the Blues hero” (2026), frame 2© GIO InsuranceGIO Insurance “Blue for the Blues hero” (2026), frame 3© GIO InsuranceGIO Insurance “Blue for the Blues hero” (2026), frame 4© GIO InsuranceGIO Insurance “Blue for the Blues hero” (2026), frame 5© GIO InsuranceGIO Insurance “Blue for the Blues hero” (2026), frame 6© GIO Insurance

GIO Insurance “Blue for the Blues hero” 2026

GIO Insurance partners with the NSW Blues rugby team, transforming their world from red to blue with paint, celebrating their sponsorship in a playful and energetic way.

Directed by Toby Pike · Gemba Group · Publicis Production UK

02 · Directors

Notable directors at Gemba Group

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Gemba Group's clients

Every brand in the library, by award-winning work.

  • Toyota Australia2023–2026

    3 commercials

  • GIO Insurance2026

    3 commercials

04 · Works with

Who Gemba Group works with

From the credits: the companies behind the spots, by number of spots.

Production companies Gemba Group hires

05 · Work

Commercials by Gemba Group

Our visual library has 6 Gemba Group commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

GIO Insurance “Blue for the Blues hero” (2026)© GIO InsuranceGIO Insurance “Blue for the Blues hero” 2026
GIO Insurance “Blue for the Blues brand film” (2026)© GIO InsuranceGIO Insurance “Blue for the Blues brand film” 2026
GIO Insurance “Blue for the Blues 15s” (2026)© GIO InsuranceGIO Insurance “Blue for the Blues 15s” 2026
Toyota Australia “Legendary Moments Eddie Betts” (2026)© Toyota AustraliaToyota Australia “Legendary Moments Eddie Betts” 2026
Toyota Australia “Legendary Moments - Smother” (2025)© Toyota AustraliaToyota Australia “Legendary Moments - Smother” 2025

Most awarded

  • GIO Insurance "Blue for the Blues hero" (2026) commercial still© GIO InsuranceGIO Insurance “Blue for the Blues hero” 2026Dir. Toby Pike · Gemba Group
  • GIO Insurance "Blue for the Blues brand film" (2026) commercial still© GIO InsuranceGIO Insurance “Blue for the Blues brand film” 2026Dir. Toby Pike · Gemba Group
  • GIO Insurance "Blue for the Blues 15s" (2026) commercial still© GIO InsuranceGIO Insurance “Blue for the Blues 15s” 2026Dir. Toby Pike · Gemba Group
  • Toyota Australia "Legendary Moments Eddie Betts" (2026) commercial still© Toyota AustraliaToyota Australia “Legendary Moments Eddie Betts” 2026Dir. Matthew McCaughey · Gemba Group
  • Toyota Australia "Legendary Moments - Smother" (2025) commercial still© Toyota AustraliaToyota Australia “Legendary Moments - Smother” 2025Dir. Alex Roberts · Gemba Group
  • Toyota Australia "Keep the Scoreboard Ticking Over" (2023) commercial still© Toyota AustraliaToyota Australia “Keep the Scoreboard Ticking Over” 2023Dir. Boyd Hicklin · Gemba Group

06 · For producers

What producers use Gemba Group's page for

  1. 01Who Gemba Group hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Gemba Group's 6 commercials, spot by spot.

    GIO Insurance “Blue for the Blues hero”© GIO InsuranceGIO Insurance “Blue for the Blues brand film”© GIO InsuranceGIO Insurance “Blue for the Blues 15s”© GIO InsuranceToyota Australia “Legendary Moments Eddie Betts”© Toyota Australia
    Toby Pike · Alex Roberts · Matthew McCaughey

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Gemba Group's work by year, brand and award in one place, and the companies with a similar body of work.

    The Martin Agency© GEICOWieden+Kennedy© DoorDash72andSunny© SmirnoffArnold Worldwide© Progressive
    Similar: The Martin Agency, Wieden+Kennedy, 72andSunny

07 · Questions

About Gemba Group

What commercials has Gemba Group made?+

6 in the library, 2023–2026, including GIO Insurance “Blue for the Blues hero”, GIO Insurance “Blue for the Blues brand film”, GIO Insurance “Blue for the Blues 15s” and Toyota Australia “Legendary Moments Eddie Betts”.

Which directors does Gemba Group work with?+

Toby Pike (3), Alex Roberts (1), Matthew McCaughey (1) and Boyd Hicklin (1).

Who are Gemba Group's clients?+

In the library: Toyota Australia (3 commercials, 2023–2026) and GIO Insurance (3 commercials, 2026–2026).

08 · Discover

Other agencies with similar work

Not connected to Gemba Group: matched by the ideas, tone and categories of their commercials.