framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial director

Alex Roberts

Alex Roberts is a commercial director. FrameThrower's visual library has 29 of their commercials (2023–2026), cut shot by shot. The work includes spots for McDonald’s, CBA, Bonds and Kayo Sports, produced most often by Finch and Hungry Man, for agencies including Leo Burnett, DDB Aotearoa and Special.

29
Commercials in our library
2023–2026
Active

01 · Featured

Alex Roberts's most awarded commercial

Smyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), still© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), frame 2© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), frame 3© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), frame 4© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), frame 5© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026), frame 6© Smyths Toys Superstores

Smyths Toys Superstores “Smyths Toys Superstores - Best Friend” 2026

A magical toy catalog brings a giant, friendly monster made of toys to life, sparking imaginative play and wonder for children.

Directed by Alex Roberts · Droga5 · Hungry Man

02 · Brands

Brands Alex Roberts has made commercials for

Every brand in the library, by award-winning work.

  • McDonald’s2023

    2 commercials

  • CBA2023

    2 commercials

  • Bonds2023

    2 commercials

  • Kayo Sports2023

    2 commercials

  • Whānau Ora2024–2025

    2 commercials

  • Harris Scarfe2025

    2 commercials

  • NRMA Insurance2024

    2 commercials

  • Amart2023

    1 commercials

  • Hyundai2025

    1 commercials

  • Honda2023

    1 commercials

  • RACV2023

    1 commercials

  • Foxtel2023

    1 commercials

Also: ASB, Smyths Toys Superstores, Hahn, Heidi, ASB Bank, Wildbean Cafe, McDonald's Australia, VODAFONE, Harrisons Solar, Toyota Australia

03 · Works with

Who Alex Roberts works with

From the credits: the companies behind the spots, by number of spots.

Production companies Alex Roberts works with

04 · Work

Commercials by Alex Roberts

Our visual library has 29 Alex Roberts commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Smyths Toys Superstores “Smyths Toys Superstores - Best Friend” (2026)© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” 2026
Heidi “Relief on Repeat: Vending” (2026)© HeidiHeidi “Relief on Repeat: Vending” 2026
ASB Bank “ASB - Here for First Steps to World Bests” (2026)© ASB BankASB Bank “ASB - Here for First Steps to World Bests” 2026
Harrisons Solar “The Solar People - BTW” (2026)© Harrisons SolarHarrisons Solar “The Solar People - BTW” 2026
Hyundai “Australia - Exodus” (2025)© HyundaiHyundai “Australia - Exodus” 2025

Most awarded

  • Smyths Toys Superstores "Smyths Toys Superstores - Best Friend" (2026) commercial still© Smyths Toys SuperstoresSmyths Toys Superstores “Smyths Toys Superstores - Best Friend” 2026Dir. Alex Roberts · Droga5
  • Heidi "Relief on Repeat: Vending" (2026) commercial still© HeidiHeidi “Relief on Repeat: Vending” 2026Dir. Alex Roberts · Cocogun
  • ASB Bank "ASB - Here for First Steps to World Bests" (2026) commercial still© ASB BankASB Bank “ASB - Here for First Steps to World Bests” 2026Dir. Alex Roberts · Droga5 Anz, Part of Accenture Song
  • Harrisons Solar "The Solar People - BTW" (2026) commercial still© Harrisons SolarHarrisons Solar “The Solar People - BTW” 2026Dir. Alex Roberts · ABEL
  • Hyundai "Australia - Exodus" (2025) commercial still© HyundaiHyundai “Australia - Exodus” 2025Dir. Alex Roberts · INNOCEAN
  • Whānau Ora "The New Zealand Herpes Foundation - Herpes Outro" (2025) commercial still© Whānau OraWhānau Ora “The New Zealand Herpes Foundation - Herpes Outro” 2025Dir. Alex Roberts · Motion Sickness
  • Toyota Australia "Legendary Moments - Smother" (2025) commercial still© Toyota AustraliaToyota Australia “Legendary Moments - Smother” 2025Dir. Alex Roberts · Gemba Group
  • Harris Scarfe "Hosting Needs Harris Scarfe" (2025) commercial still© Harris ScarfeHarris Scarfe “Hosting Needs Harris Scarfe” 2025Dir. Alex Roberts
  • Harris Scarfe "Highschoolers Need Harris Scarfe" (2025) commercial still© Harris ScarfeHarris Scarfe “Highschoolers Need Harris Scarfe” 2025Dir. Alex Roberts
  • McDonald's Australia "Dare to Play - Squid Games" (2024) commercial still© McDonald's AustraliaMcDonald's Australia “Dare to Play - Squid Games” 2024Dir. Alex Roberts · Akcelo
  • Whānau Ora "Sexual Wellbeing Aotearoa - The Best Place In The World To Have Herpes" (2024) commercial still© Whānau OraWhānau Ora “Sexual Wellbeing Aotearoa - The Best Place In The World To Have Herpes” 2024Dir. Alex Roberts · Motion Sickness
  • NRMA Insurance "Get Involved in The Summer of Community Cricket" (2024) commercial still© NRMA InsuranceNRMA Insurance “Get Involved in The Summer of Community Cricket” 2024Dir. Alex Roberts · Accenture Song
  • NRMA Insurance "The Summer of Community Cricket" (2024) commercial still© NRMA InsuranceNRMA Insurance “The Summer of Community Cricket” 2024Dir. Alex Roberts · Accenture Song
  • Amart "Release The Doves" (2023) commercial still© AmartAmart “Release The Doves” 2023Dir. Alex Roberts · Y&R
  • McDonald’s "Big Mac Bacon" (2023) commercial still© McDonald’sMcDonald’s “Big Mac Bacon” 2023Dir. Alex Roberts · DDB Aotearoa
  • Honda "CRV - Everything Aussie Families Need Since '99" (2023) commercial still© HondaHonda “CRV - Everything Aussie Families Need Since '99” 2023Dir. Alex Roberts · Leo
  • RACV "Pet Insurance" (2023) commercial still© RACVRACV “Pet Insurance” 2023Dir. Alex Roberts · Clemenger BBDO
  • CBA "Restaurant" (2023) commercial still© CBACBA “Restaurant” 2023Dir. Alex Roberts · M&C Saatchi
  • Foxtel "Banners" (2023) commercial still© FoxtelFoxtel “Banners” 2023Dir. Alex Roberts · TBWA Worldwide
  • Bonds "G-Banger" (2023) commercial still© BondsBonds “G-Banger” 2023Dir. Alex Roberts · Leo
  • ASB "Live Life One Step Ahead" (2023) commercial still© ASBASB “Live Life One Step Ahead” 2023Dir. Alex Roberts · With Collective
  • Bonds "The Girl with the Pearl G-String" (2023) commercial still© BondsBonds “The Girl with the Pearl G-String” 2023Dir. Alex Roberts · Leo
  • Hahn "Now You're Talking" (2023) commercial still© HahnHahn “Now You're Talking” 2023Dir. Alex Roberts · Ogilvy
  • Kayo Sports "Whenever Sport is Everything 15" (2023) commercial still© Kayo SportsKayo Sports “Whenever Sport is Everything 15” 2023Dir. Alex Roberts · Special

05 · For producers

What producers use Alex Roberts's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Alex Roberts's work and find directors with a similar style, each with every spot, agency, production company and award.

    Bryan Buckley© E-TradeJeff Low© AnthropicTraktor© TideDeclan Lowney© Warburtons
    Similar to Alex Roberts: Bryan Buckley, Jeff Low, Traktor

  2. 02Alex Roberts's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 29 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Smyths Toys Superstores “Smyths Toys Superstores - Best Friend”© Smyths Toys SuperstoresHeidi “Relief on Repeat: Vending”© HeidiASB Bank “ASB - Here for First Steps to World Bests”© ASB BankHarrisons Solar “The Solar People - BTW”© Harrisons Solar
    29 commercials, 0 award-winning

06 · Questions

About Alex Roberts

What commercials has Alex Roberts directed?+

29 in the library, 2023–2026, including Smyths Toys Superstores “Smyths Toys Superstores - Best Friend”, Heidi “Relief on Repeat: Vending”, ASB Bank “ASB - Here for First Steps to World Bests” and Harrisons Solar “The Solar People - BTW”.

Which production company does Alex Roberts work with?+

Most often Finch (28 spots), also Hungry Man.

Which agencies has Alex Roberts worked with?+

Leo Burnett (3), DDB Aotearoa (2), Special (2), Motion Sickness (2) and Accenture Song (2).

Which directors have a similar style to Alex Roberts?+

Bryan Buckley, Jeff Low, Traktor, Declan Lowney and Benji Weinstein, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Alex Roberts: matched by the ideas, tone and categories of their commercials.