ABEL

01 · Featured

ABEL's most awarded commercial

© Harrisons Solar© Harrisons Solar© Harrisons Solar© Harrisons Solar© Harrisons Solar© Harrisons Solar

Harrisons Solar “The Solar People - BTW” 2026

This behind-the-scenes ad reveals the creative process behind Harrisons Solar's "The Solar People" campaign, showcasing the team's dedication and the fun they had bringing the concept to life.

Directed by Alex Roberts · ABEL · Finch

Every shot in the library

02 · Directors

Notable directors at ABEL

Who made the work, and how much of it won awards. From the credits on every spot.

• © Just Eat Takeaway.comSam Hibbard2 spots · Just Eat Takeaway.com “Just Eat Takeaway - Hans Hangry Debate”
• © MilkrunAimée-Lee Xu Hsien2 spots · Milkrun “Milk It”
• © WestfundEddy Bell2 spots · Westfund “Australian Skin Cancer Foundation - Mobile Skin Check -- Panthers 15”
• © Harrisons SolarAlex Roberts1 spots · Harrisons Solar “The Solar People - BTW”
• © SBS BankJamie Lawrence1 spots · SBS Bank “Endangered Species First-Home Buyers”
• © Harrisons SolarTroy Goodall1 spots · Harrisons Solar “The Solar People 30”

03 · Clients

ABEL's clients

Every brand in the library, by award-winning work.

• Just Eat Takeaway.com2025

  2 commercials

• Harrisons Solar2026

  2 commercials

• Milkrun2025

  2 commercials

• Westfund2026

  2 commercials

• SBS Bank2023

  1 commercials

04 · Works with

Who ABEL works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by ABEL

Our visual library has 9 ABEL commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Harrisons SolarHarrisons Solar “The Solar People - BTW” 2026

© Harrisons SolarHarrisons Solar “The Solar People 30” 2026

© WestfundWestfund “Australian Skin Cancer Foundation - Mobile Skin Check -- Panthers 15” 2026

© WestfundWestfund “Australian Skin Cancer Foundation - Mobile Skin Check -- Mary 30” 2026

© Just Eat Takeaway.comJust Eat Takeaway.com “Just Eat Takeaway - Hans Hangry Debate” 2025

Most awarded

• © Harrisons SolarHarrisons Solar “The Solar People - BTW” 2026Dir. Alex Roberts · ABEL
• © Harrisons SolarHarrisons Solar “The Solar People 30” 2026Dir. Troy Goodall · ABEL
• © WestfundWestfund “Australian Skin Cancer Foundation - Mobile Skin Check -- Panthers 15” 2026Dir. Eddy Bell · ABEL
• © WestfundWestfund “Australian Skin Cancer Foundation - Mobile Skin Check -- Mary 30” 2026Dir. Eddy Bell · ABEL
• © Just Eat Takeaway.comJust Eat Takeaway.com “Just Eat Takeaway - Hans Hangry Debate” 2025Dir. Sam Hibbard · ABEL
• © Just Eat Takeaway.comJust Eat Takeaway.com “Just Eat Takeaway - Dani's Office Delivery” 2025Dir. Sam Hibbard · ABEL
• © MilkrunMilkrun “Milk It” 2025Dir. Aimée-Lee Xu Hsien · ABEL
• © MilkrunMilkrun “Milk it for 10,000+ grocery items delivered in minutes” 2025Dir. Aimée-Lee Xu Hsien · ABEL
• © SBS BankSBS Bank “Endangered Species First-Home Buyers” 2023Dir. Jamie Lawrence · ABEL

06 · For producers

What producers use ABEL's page for

1. 01Who ABEL hires

   Before a pitch, you need to know which directors and production companies an agency trusts.

   The directors and production companies behind ABEL's 9 commercials, spot by spot.

   © Harrisons Solar© Harrisons Solar© Westfund© Westfund

   Sam Hibbard · Aimée-Lee Xu Hsien · Eddy BellOpen ABEL in the library →

2. 02Audit an agency's work

   Comparing companies means hunting through reels, trade press and award sites.

   ABEL's work by year, brand and award in one place, and the companies with a similar body of work.

   © Aqualtis Washing Machine© Mr. Submarine© Anthropic© PETA

   Similar: Leo Burnett, Quality Meats, MotherCompare in the library →

07 · Questions

About ABEL