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adidas “X Speedportal” 2022

adidas “X Speedportal” (2022) is an adidas commercial for TBWA\Neboko. It won 3 awards, including Clio Sports 2022 Gold — Film / 61 seconds to 5 minutes.

Rick and Morty, with the help of Salah and Miedema, embark on a multidimensional football adventure to promote Adidas X Speedportal cleats.

Video: TBWA\NEBOKO on Vimeo

Shot by shot

  1. Morty, a young boy with brown hair, sleeps soundly in his bed in a messy bedroom at night, while a voice calls out to him.© adidas0:00
  2. Rick and Morty stand in a futuristic lab, looking at two soccer players, Salah and Miedema, suspended in glowing green tubes.© adidas0:11
  3. Morty Smith looks at a green holographic projection of Vivianne Miedema, who is wearing a soccer uniform, in a futuristic lab.© adidas0:21
  4. A cartoon scientist in a lab coat holds up a pair of bright green soccer cleats with glowing green tubes attached, in a dark lab.© adidas0:32
  5. Rick and Morty are in a futuristic green-lit room, with Rick holding a device and Morty holding a neon green soccer cleat, while two soccer players stand behind them.© adidas0:37
  6. A wide shot shows a stadium full of alien creatures watching a soccer game, as a portal opens and a player drops onto the field.© adidas0:43
  7. A pair of bright green soccer cleats with black stripes are shown on a soccer field, glowing with a green aura.© adidas0:46
  8. Vivianne Miedema, a female soccer player, passes the ball to a pink alien who falls, while a green alien watches on a soccer field.© adidas0:48
  9. An animated male soccer player with a beard and dark hair heads a soccer ball in a stadium full of alien spectators.© adidas0:52
  10. Morty Smith, a young male, dribbles a soccer ball down a field with other players and alien creatures in a stadium.© adidas0:54
  11. Morty is crowd-surfing, held up by many colorful alien hands, in a stadium full of cheering aliens.© adidas0:56
  12. Morty Smith, a young boy in a yellow shirt, is interviewed on a soccer field, surrounded by alien fans, as two soccer players offer him a trophy and a plate of raw herring.© adidas0:59

Stills © adidas. Made by TBWA\Neboko.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Rick and Morty in a football adventure with Adidas X Speedportal cleats.

Tagline: “Faster in all dimensions”

mad scientist sidekickreluctant herocelebrity cameointerdimensional travelmagical itemfish out of water

The cut

Length
90 s
Shots
30
Average shot
3.0 s
Format
animation 2d

What creatives use adidas “X Speedportal” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of adidas “X Speedportal”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Morty, a young boy with brown hair, sleeps soundly in his bed in a messy bedroom at night, while a voice calls out to him.© adidasRick and Morty stand in a futuristic lab, looking at two soccer players, Salah and Miedema, suspended in glowing green tubes.© adidasMorty Smith looks at a green holographic projection of Vivianne Miedema, who is wearing a soccer uniform, in a futuristic lab.© adidasA cartoon scientist in a lab coat holds up a pair of bright green soccer cleats with glowing green tubes attached, in a dark lab.© adidas
    Frames from adidas “X Speedportal”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of adidas “X Speedportal” in order, with its length, framing and what happens in it.

    Morty, a young boy with brown hair, sleeps soundly in his bed in a messy bedroom at night, while a voice calls out to him.© adidasRick and Morty stand in a futuristic lab, looking at two soccer players, Salah and Miedema, suspended in glowing green tubes.© adidasMorty Smith looks at a green holographic projection of Vivianne Miedema, who is wearing a soccer uniform, in a futuristic lab.© adidasA cartoon scientist in a lab coat holds up a pair of bright green soccer cleats with glowing green tubes attached, in a dark lab.© adidasRick and Morty are in a futuristic green-lit room, with Rick holding a device and Morty holding a neon green soccer cleat, while two soccer players stand behind them.© adidasA wide shot shows a stadium full of alien creatures watching a soccer game, as a portal opens and a player drops onto the field.© adidas
    Length: 90 s · Shots: 30 · Average shot: 3.0 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a reluctant hero

    Before you present an idea, you need to know who has done it, and how.

    adidas “X Speedportal” is built on a reluctant hero. Search the library by idea to see every spot that uses it.

    Nike “Don Quincy”© NikeSlather “The Sun Is Not Your Friend”© SlatherSamsung “School of Rugby”© SamsungCanal Digital “The man who lived in a film”© Canal Digital
    Nike · Slather · Samsung · Canal Digital

More from TBWA\Neboko

  • Idfa "Pitch" (2009) commercial still© IdfaIdfa “Pitch” 2009Dir. Mike VAN DIEM · TBWA\NebokoEurobest Gold 2009
  • Heineken "Walk-in Fridge" (2009) commercial still© HeinekenHeineken “Walk-in Fridge” 2009Dir. Bart Timmer · TBWA\NebokoEpica Gold 2009
  • Staatsloterij "300 Years" (2026) commercial still© StaatsloterijStaatsloterij “300 Years” 2026Dir. Matthijs van Heijningen · TBWA\Neboko
  • Adidas "Comfort Is Our Sport" (2026) commercial still© AdidasAdidas “Comfort Is Our Sport” 2026Dir. Camille Boumans · TBWA\Neboko
  • Odido "Jutta Leerdam Milano 2026 Olympic campaign" (2026) commercial still© OdidoOdido “Jutta Leerdam Milano 2026 Olympic campaign” 2026Dir. Camille Boumans · TBWA\Neboko
  • Save The Children "Start with a Child" (2025) commercial still© Save The ChildrenSave The Children “Start with a Child” 2025Dir. Henry Hobson · TBWA\Neboko

Award-winning sport commercials

Questions

Which agency made adidas “X Speedportal”?

TBWA\Neboko created it for adidas (2022).

What awards did adidas “X Speedportal” win?

3 awards, including Clio Sports 2022 Gold — Film / 61 seconds to 5 minutes, Clio Sports 2022 Silver — Film Craft / Animation and Clio Sports 2022 Silver — Film Craft / Copywriting.

What is the tagline of adidas “X Speedportal”?

“Faster in all dimensions”

Sources for the credits and awards

clios.comclios.comclios.com