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Adidas “Made to Perfection” 2005

Adidas “Made to Perfection” (2005) is an Adidas commercial directed by Rupert Sanders, produced by Omaha Pictures. It won 3 awards, including Cannes Lions 2005 Film Silver, AICP Show 2005 Honoree Production and DGA 2005 commercials — nominee (Rupert Sanders).

A surreal ad where giant hands craft and manipulate miniature basketball players and their environment, culminating in a dramatic face-off on a destroyed court, emphasizing the pursuit of perfection.

Video: Rupert Sanders on Vimeo

Shot by shot

  1. A miniature figure of a man is held by a hand, then a man's face is reflected in a circular object, possibly a lens, in a dark setting.© Adidas0:00
  2. A tiny, grey, male figurine is being worked on by a dentist's tools, with a dental mirror above, in a dark, mysterious setting.© Adidas0:05
  3. A white and blue Adidas shoe is held by a metal arm, rotating slowly in a dark, indeterminate space.© Adidas0:08
  4. A close-up shot shows a man's face with a grey beard, looking down intently, as if in deep thought or concentration.© Adidas0:12
  5. A giant hand descends from the sky over a city street with a bus, cars, and children on bikes, with a large domed building and skyscrapers in the background.© Adidas0:20
  6. An older Black woman in a grey uniform mops a long, empty hallway, looking up with a thoughtful expression.© Adidas0:24
  7. A giant foot wearing an Adidas shoe kicks a soccer ball, causing a stadium roof to collapse and water to spray, with a city skyline in the background.© Adidas0:27
  8. A man with dark skin and white hair, wearing a light blue shirt, holds a mop in a hallway, with a stadium overlaid as a double exposure.© Adidas0:30
  9. A basketball player in a white jersey stands on a court littered with debris, looking up as if in thought, in a dark, empty stadium.© Adidas0:35
  10. A male basketball player in a white jersey stands on a court, looking directly at the camera, with another player's back partially visible in the foreground.© Adidas0:39
  11. A bald male basketball player in a black jersey with number 21 looks intently at an opponent on a shiny court.© Adidas0:45
  12. A bald male basketball player in a black and white jersey looks up intently in a dark arena.© Adidas0:51

Stills © Adidas. Made by Omaha Pictures and Rupert Sanders.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

God-like hands craft and control basketball players, symbolizing ultimate athletic perfection.

Tagline: “IMPOSSIBLE IS NOTHING”

god-like creationminiature worldsurrealismathletic prowessdestruction and rebirthepic confrontation

The cut

Length
60 s
Shots
41
Average shot
1.5 s

What creatives use Adidas “Made to Perfection” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Adidas “Made to Perfection”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A miniature figure of a man is held by a hand, then a man's face is reflected in a circular object, possibly a lens, in a dark setting.© AdidasA tiny, grey, male figurine is being worked on by a dentist's tools, with a dental mirror above, in a dark, mysterious setting.© AdidasA white and blue Adidas shoe is held by a metal arm, rotating slowly in a dark, indeterminate space.© AdidasA close-up shot shows a man's face with a grey beard, looking down intently, as if in deep thought or concentration.© Adidas
    Frames from Adidas “Made to Perfection”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Adidas “Made to Perfection” in order, with its length, framing and what happens in it.

    A miniature figure of a man is held by a hand, then a man's face is reflected in a circular object, possibly a lens, in a dark setting.© AdidasA tiny, grey, male figurine is being worked on by a dentist's tools, with a dental mirror above, in a dark, mysterious setting.© AdidasA white and blue Adidas shoe is held by a metal arm, rotating slowly in a dark, indeterminate space.© AdidasA close-up shot shows a man's face with a grey beard, looking down intently, as if in deep thought or concentration.© AdidasA giant hand descends from the sky over a city street with a bus, cars, and children on bikes, with a large domed building and skyscrapers in the background.© AdidasAn older Black woman in a grey uniform mops a long, empty hallway, looking up with a thoughtful expression.© Adidas
    Length: 60 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    Adidas “Made to Perfection” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More commercials by Rupert Sanders

  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009
  • Chevrolet "Tailgates" (2019) commercial still© ChevroletChevrolet “Tailgates” 2019Dir. Rupert Sanders · Commonwealth//McCannAICP Awards Winner 2019
  • Smirnoff "Infamous Since 1864" (2020) commercial still© SmirnoffSmirnoff “Infamous Since 1864” 2020Dir. Rupert Sanders · 72andSunnyEpica Silver 2020
  • Sandy Hook Promise "Point of View" (2018) commercial still© Sandy Hook PromiseSandy Hook Promise “Point of View” 2018Dir. Rupert Sanders · BBDOADC Awards Bronze 2019
  • Apple "Tracked" (2022) commercial still© AppleApple “Tracked” 2022Dir. Rupert Sanders · TBWA\Media Arts LabAICP Awards Honoree 2022

Award-winning sport commercials

Questions

Who directed the Adidas “Made to Perfection” commercial?

Rupert Sanders directed it, produced by Omaha Pictures.

What awards did Adidas “Made to Perfection” win?

3 awards, including Cannes Lions 2005 Film Silver, AICP Show 2005 Honoree Production and DGA 2005 commercials — nominee (Rupert Sanders).

What is the tagline of Adidas “Made to Perfection”?

“IMPOSSIBLE IS NOTHING”

Sources for the credits and awards

en.wikipedia.orgaicpawards.comThe WorkThe Work