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adidas “Heart of the City” 2023

adidas “Heart of the City” (2023) is an adidas commercial directed by Shane Stirling, produced by Pique. It won one award: AICP Post 2023 Winner Regional.

This ad showcases Toronto's vibrant sports culture through dynamic black and white visuals of athletes training and cityscapes, emphasizing dedication and community spirit.

Video: LeSean Harris on Vimeo

Shot by shot

  1. A young Black man in a t-shirt and shorts stands in a spotlight against a dark background, looking to the side.© adidas0:00
  2. A male basketball player in dark clothing dribbles a basketball in a spotlight, casting a long shadow on a dark floor.© adidas0:03
  3. A person in a patterned shirt with a chain necklace claps their hands, with light and shadow creating a striped pattern on their body.© adidas0:03
  4. A Black man with a beard and short curly hair looks directly at the camera in a black and white medium closeup shot.© adidas0:04
  5. A black and white shot shows the shadow of a hand moving across a light surface, creating an abstract and dynamic visual.© adidas0:07
  6. A Black man with a beard and braided hair looks down thoughtfully in a black and white, low-key shot.© adidas0:10
  7. A young male soccer player in a tracksuit juggles a soccer ball in front of a large white circle on a black background, then the shot quickly cuts to a blurry, grainy shot of the CN Tower in Toronto.© adidas0:16
  8. A young Black man with an afro and beard, wearing a t-shirt and necklace, looks out over a blurry city skyline at night, in a black and white shot.© adidas0:18
  9. A male basketball player in a t-shirt holds a basketball, looking down in a studio with a spotlight on the floor.© adidas0:35
  10. A male basketball player in a white t-shirt holds a basketball and looks up, standing in a spotlight against a dark background.© adidas0:46
  11. A young Black woman with long dark hair stands in a spotlight, wearing a light-colored sweatshirt and dark pants, moving her hands in a studio void.© adidas0:47
  12. A man with braids and a beard is shown in profile, with a grid pattern of light and shadow cast across his face and shoulder.© adidas0:48

Stills © adidas. Made by Pique and Shane Stirling.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Black and white visuals of Toronto athletes and city, highlighting dedication and community.

Tagline: “Heart of the City”

urban gritathletic prowesscommunity pridemonochromatic aestheticfast-paced editingspotlight effect

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use adidas “Heart of the City” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of adidas “Heart of the City”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man in a t-shirt and shorts stands in a spotlight against a dark background, looking to the side.© adidasA male basketball player in dark clothing dribbles a basketball in a spotlight, casting a long shadow on a dark floor.© adidasA person in a patterned shirt with a chain necklace claps their hands, with light and shadow creating a striped pattern on their body.© adidasA Black man with a beard and short curly hair looks directly at the camera in a black and white medium closeup shot.© adidas
    Frames from adidas “Heart of the City”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of adidas “Heart of the City” in order, with its length, framing and what happens in it.

    A young Black man in a t-shirt and shorts stands in a spotlight against a dark background, looking to the side.© adidasA male basketball player in dark clothing dribbles a basketball in a spotlight, casting a long shadow on a dark floor.© adidasA person in a patterned shirt with a chain necklace claps their hands, with light and shadow creating a striped pattern on their body.© adidasA Black man with a beard and short curly hair looks directly at the camera in a black and white medium closeup shot.© adidasA black and white shot shows the shadow of a hand moving across a light surface, creating an abstract and dynamic visual.© adidasA Black man with a beard and braided hair looks down thoughtfully in a black and white, low-key shot.© adidas
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a urban grit

    Before you present an idea, you need to know who has done it, and how.

    adidas “Heart of the City” is built on a urban grit. Search the library by idea to see every spot that uses it.

    Adidas “Here to Create”© AdidasNike “Ice Kings”© NikeUmbro “Love Hurts”© UmbroMike Morse “Masked Man”© Mike Morse
    Adidas · Nike · Umbro · Mike Morse

Award-winning sport commercials

Questions

Who directed the adidas “Heart of the City” commercial?

Shane Stirling directed it, produced by Pique.

What awards did adidas “Heart of the City” win?

1 awards, including AICP Post 2023 Winner Regional.

What is the tagline of adidas “Heart of the City”?

“Heart of the City”

Sources for the credits and awards

aicpawards.com