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Adidas “Adicolor Blue” 2007

Adidas “Adicolor Blue” (2007) is an Adidas commercial directed by Marie Hyon for Idealogue, produced by Psyop. It won one award: Clio 2007 Bronze — Television/Cinema / Music-Original.

This ad for Adidas Adicolor Blue features a fast-paced montage of urban scenes, highlighting blue objects and clothing against a desaturated, black and white background, set to a rhythmic, spoken-word track.

Video: IDEALOGUE on Vimeo

Shot by shot

  1. Colorful blocks assemble into a vertical stack, then disperse and reform to spell out "adicolor" on a white background.© Adidas0:00
  2. A close-up shot shows four magazine covers featuring women in various poses, displayed in a red vending machine.© Adidas0:07
  3. A vibrant, colorful graffiti mural with an arrow design is painted on a brick wall, showcasing urban street art.© Adidas0:10
  4. A man with glasses and a beard, wearing a black jacket, looks at a map with blue highlights, appearing confused at a bus stop.© Adidas0:17
  5. A blue stuffed dinosaur toy, with "I'M BARNEY DAMN IT!" written on its belly, sits on a sidewalk in front of a closed store.© Adidas0:24
  6. A child in a blue jacket looks up, while an adult and another child, all in black and white, stand nearby on a city street.© Adidas0:31
  7. A person in a blue shirt and black hat is seen from above, walking on a sidewalk next to a street, with a color splash effect.© Adidas0:35
  8. A person in blue pants and a black jacket lies on a brick wall next to a fence, with a black and white filter applied to the scene.© Adidas0:47
  9. A person in a black puffer jacket and jeans walks past a graffiti-covered wall with posters in a city street.© Adidas0:56
  10. A blue electric guitar is prominently displayed among other grayscale guitars in a music store, with a sign partially visible in the foreground.© Adidas1:05
  11. A young boy in a blue jacket and helmet rides a scooter away from the camera on a grey sidewalk.© Adidas1:07
  12. A black and white street scene with a red awning and a black flag with a white symbol, as the camera moves forward.© Adidas1:26

Stills © Adidas. Made by Idealogue, Psyop and Marie Hyon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Blue stands out in a black and white world, showcasing individuality and breaking norms.

color popurban explorationfound objectsstreet art aestheticrhythmic narrationeveryday rebellion

The cut

Length
89 s
Shots
33
Average shot
2.7 s

What creatives use Adidas “Adicolor Blue” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Adidas “Adicolor Blue”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Colorful blocks assemble into a vertical stack, then disperse and reform to spell out "adicolor" on a white background.© AdidasA close-up shot shows four magazine covers featuring women in various poses, displayed in a red vending machine.© AdidasA vibrant, colorful graffiti mural with an arrow design is painted on a brick wall, showcasing urban street art.© AdidasA man with glasses and a beard, wearing a black jacket, looks at a map with blue highlights, appearing confused at a bus stop.© Adidas
    Frames from Adidas “Adicolor Blue”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Adidas “Adicolor Blue” in order, with its length, framing and what happens in it.

    Colorful blocks assemble into a vertical stack, then disperse and reform to spell out "adicolor" on a white background.© AdidasA close-up shot shows four magazine covers featuring women in various poses, displayed in a red vending machine.© AdidasA vibrant, colorful graffiti mural with an arrow design is painted on a brick wall, showcasing urban street art.© AdidasA man with glasses and a beard, wearing a black jacket, looks at a map with blue highlights, appearing confused at a bus stop.© AdidasA blue stuffed dinosaur toy, with "I'M BARNEY DAMN IT!" written on its belly, sits on a sidewalk in front of a closed store.© AdidasA child in a blue jacket looks up, while an adult and another child, all in black and white, stand nearby on a city street.© Adidas
    Length: 89 s · Shots: 33 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a urban exploration

    Before you present an idea, you need to know who has done it, and how.

    Adidas “Adicolor Blue” is built on a urban exploration. Search the library by idea to see every spot that uses it.

    EA Skate “Drop In”© EA SkateCHANEL “Métiers d’art 2026 collection Matthieu Blazy”© CHANELBugaboo “Designed For The Future”© BugabooSapporo “So, Pour A Sapporo”© Sapporo
    EA Skate · CHANEL · Bugaboo · Sapporo

More commercials by Marie Hyon

Award-winning sport commercials

Questions

Who directed the Adidas “Adicolor Blue” commercial?

Marie Hyon directed it, produced by Psyop, for the agency Idealogue.

Which agency made Adidas “Adicolor Blue”?

Idealogue created it for Adidas (2007).

What awards did Adidas “Adicolor Blue” win?

1 awards, including Clio 2007 Bronze — Television/Cinema / Music-Original.

Sources for the credits and awards

web.archive.org