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Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” 2023

Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” (2023) is a Yo Quiero, Yo Puedo commercial directed by Andrea Serrano for Media.monks, produced by Oriental Films. It won 2 awards, including ADC 2023 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction.

A young girl is sold into marriage, escapes, and is then arrested by community police, highlighting the ongoing issue of child marriage in certain communities.

Video: Monks on YouTube

Shot by shot

  1. A young girl and her mother are in a dimly lit, rustic home, as the father, a police officer, prepares to leave for work.© Yo Quiero, Yo Puedo0:20
  2. Two men in uniform and a woman in a white shirt stand on a sidewalk next to a pink wall with white paint peeling off, under a clear blue sky with string lights.© Yo Quiero, Yo Puedo1:17
  3. Two male police officers in green uniforms and a woman in a pink shirt and black cap stand outside, talking, with a dark gate and foliage in the background.© Yo Quiero, Yo Puedo1:22
  4. A male police officer in a black cap and green uniform speaks to someone off-camera, with a pink wall in the background.© Yo Quiero, Yo Puedo1:25
  5. A community police officer in uniform talks to a young boy holding a yellow flower and a woman in a doorway on a sunny day in a rural village.© Yo Quiero, Yo Puedo1:30
  6. Three men, two in uniform and one in a blue shirt, stand in a doorway, arguing intensely in a dimly lit room.© Yo Quiero, Yo Puedo1:34
  7. A police car with flashing lights drives down a dirt road next to fields and trees under a dark, cloudy sky.© Yo Quiero, Yo Puedo2:52
  8. A male police officer in a cap and uniform exits a police car, looking around with a concerned expression under a cloudy sky.© Yo Quiero, Yo Puedo2:54
  9. A young girl, dressed in a white dress and veil, stands looking distressed at what appears to be her wedding, surrounded by adults.© Yo Quiero, Yo Puedo3:32
  10. A blurry, grainy, archival footage-style shot shows a plant with a yellow flower and green leaves against a patterned wall, with text overlayed.© Yo Quiero, Yo Puedo3:37
  11. A blurry, extreme closeup of a young person's face, with their mouth slightly open, as text appears on a black background.© Yo Quiero, Yo Puedo3:38
  12. Two men in plaid shirts shake hands over a table with bottles and stacks of money, while a woman in white stands behind them.© Yo Quiero, Yo Puedo3:40

Stills © Yo Quiero, Yo Puedo. Made by Media.monks, Oriental Films and Andrea Serrano.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dramatic narrative revealing the harsh reality of child marriage and its legal implications.

Tagline: “Donate now, to stop thousands of girls being sold in certain communities.”

social commentarychild in dangerpolice involvementunjust systemnews reportflashback to past events

The cut

Length
230 s
Shots
39
Average shot
5.9 s

What creatives use Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl and her mother are in a dimly lit, rustic home, as the father, a police officer, prepares to leave for work.© Yo Quiero, Yo PuedoTwo men in uniform and a woman in a white shirt stand on a sidewalk next to a pink wall with white paint peeling off, under a clear blue sky with string lights.© Yo Quiero, Yo PuedoTwo male police officers in green uniforms and a woman in a pink shirt and black cap stand outside, talking, with a dark gate and foliage in the background.© Yo Quiero, Yo PuedoA male police officer in a black cap and green uniform speaks to someone off-camera, with a pink wall in the background.© Yo Quiero, Yo Puedo
    Frames from Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” in order, with its length, framing and what happens in it.

    A young girl and her mother are in a dimly lit, rustic home, as the father, a police officer, prepares to leave for work.© Yo Quiero, Yo PuedoTwo men in uniform and a woman in a white shirt stand on a sidewalk next to a pink wall with white paint peeling off, under a clear blue sky with string lights.© Yo Quiero, Yo PuedoTwo male police officers in green uniforms and a woman in a pink shirt and black cap stand outside, talking, with a dark gate and foliage in the background.© Yo Quiero, Yo PuedoA male police officer in a black cap and green uniform speaks to someone off-camera, with a pink wall in the background.© Yo Quiero, Yo PuedoA community police officer in uniform talks to a young boy holding a yellow flower and a woman in a doorway on a sunny day in a rural village.© Yo Quiero, Yo PuedoThree men, two in uniform and one in a blue shirt, stand in a doorway, arguing intensely in a dimly lit room.© Yo Quiero, Yo Puedo
    Length: 230 s · Shots: 39 · Average shot: 5.9 s

  3. 03Ad ideas: every spot built on a social commentary

    Before you present an idea, you need to know who has done it, and how.

    Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” is built on a social commentary. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianDove “Evolution”© DoveThe Independent “Litany”© The IndependentSuperga S.PA “The Challenge”© Superga S.PA
    Royal Jordanian · Dove · The Independent · Superga S.PA

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Questions

Who directed the Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” commercial?

Andrea Serrano directed it, produced by Oriental Films, for the agency Media.monks.

Which agency made Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal”?

Media.monks created it for Yo Quiero, Yo Puedo (2023).

What awards did Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal” win?

2 awards, including ADC 2023 Silver Cube Motion / Film Craft — Craft in Motion / Film / Direction and ADC 2023 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Cinematography.

What is the tagline of Yo Quiero, Yo Puedo “Girls Not Brides: I’m a Criminal”?

“Donate now, to stop thousands of girls being sold in certain communities.”

Sources for the credits and awards

oneclub.orgoneclub.org