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The BMW Group “Make It Real” 2023

The BMW Group “Make It Real” (2023) is a The BMW Group commercial directed by Stefanie Soho for Media.monks. It won 2 awards, including Epica 2023 Gold Online & Viral Films and Clio 2024 Silver — Film Craft / Cinematography.

A CGI influencer experiences the BMW iX2 in a series of fantastical and real-world scenarios, blurring the lines between virtual and reality.

Video: Stefanie Soho on Vimeo

Shot by shot

  1. A woman with hair buns and a chunky sweater stands with her back to the camera, looking out at a vast, desolate landscape with sand dunes under a twilight sky.© The BMW Group0:00
  2. A red BMW car is driving on a desert road, with its front wheel and headlight visible, under a clear sky.© The BMW Group0:14
  3. A young woman in a red outfit drives a car, looking forward with a focused expression, as the landscape blurs past outside.© The BMW Group0:35
  4. A red BMW car's front grille and headlight are shown in a medium shot, driving through a rocky, outdoor landscape during the day.© The BMW Group0:44
  5. An aerial shot shows a red car driving across a long, narrow bridge spanning a wide body of water with rocky shores under a bright sky.© The BMW Group0:52
  6. A diverse group of young adults, some in swimwear, are joyfully dancing and laughing on a sunny beach.© The BMW Group0:58
  7. A red BMW SUV drives quickly from left to right on a road under a partly cloudy sky, with motion blur indicating speed.© The BMW Group1:03
  8. A diverse group of people, dressed in various outfits, walk across a wet crosswalk in a city on a rainy day, holding umbrellas.© The BMW Group1:13
  9. A woman with dark hair in a bun and bangs, wearing a red top, looks to the right in a dimly lit, smoky club with other people in the background.© The BMW Group1:37
  10. A red BMW car speeds across a dirt road, with green grass and a cloudy sky in the background, creating a sense of motion.© The BMW Group2:13
  11. A red SUV drives away on a dirt road, kicking up dust, under a cloudy sky in a rural landscape.© The BMW Group2:17
  12. A person in a red jumpsuit stands next to a red car in a desert landscape, looking at a glowing, colorful beam of light rising into the sky.© The BMW Group2:23

Stills © The BMW Group. Made by Media.monks and Stefanie Soho.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

CGI influencer experiences the BMW iX2 in a blend of virtual and real worlds.

Tagline: “Sheer Driving Pleasure. 100% Electric.”

virtual reality blurringfuturistic landscapesmagical realismdream sequencefast-paced montageproduct as a catalyst

The cut

Length
175 s
Shots
92
Average shot
1.9 s
Format
mixed

What creatives use The BMW Group “Make It Real” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The BMW Group “Make It Real”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with hair buns and a chunky sweater stands with her back to the camera, looking out at a vast, desolate landscape with sand dunes under a twilight sky.© The BMW GroupA red BMW car is driving on a desert road, with its front wheel and headlight visible, under a clear sky.© The BMW GroupA young woman in a red outfit drives a car, looking forward with a focused expression, as the landscape blurs past outside.© The BMW GroupA red BMW car's front grille and headlight are shown in a medium shot, driving through a rocky, outdoor landscape during the day.© The BMW Group
    Frames from The BMW Group “Make It Real”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The BMW Group “Make It Real” in order, with its length, framing and what happens in it.

    A woman with hair buns and a chunky sweater stands with her back to the camera, looking out at a vast, desolate landscape with sand dunes under a twilight sky.© The BMW GroupA red BMW car is driving on a desert road, with its front wheel and headlight visible, under a clear sky.© The BMW GroupA young woman in a red outfit drives a car, looking forward with a focused expression, as the landscape blurs past outside.© The BMW GroupA red BMW car's front grille and headlight are shown in a medium shot, driving through a rocky, outdoor landscape during the day.© The BMW GroupAn aerial shot shows a red car driving across a long, narrow bridge spanning a wide body of water with rocky shores under a bright sky.© The BMW GroupA diverse group of young adults, some in swimwear, are joyfully dancing and laughing on a sunny beach.© The BMW Group
    Length: 175 s · Shots: 92 · Average shot: 1.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a futuristic landscapes

    Before you present an idea, you need to know who has done it, and how.

    The BMW Group “Make It Real” is built on a futuristic landscapes. Search the library by idea to see every spot that uses it.

    Old Spice “The Endless Ad”© Old SpicePEUGEOT “All Electric”© PEUGEOTCastrol “Hyspec”© CastrolHTC “Vive”© HTC
    Old Spice · PEUGEOT · Castrol · HTC

More commercials by Stefanie Soho

  • EnBW "We Charge Germany" (2026) commercial still© EnBWEnBW “We Charge Germany” 2026Dir. Stefanie Soho · Jung von Matt
  • Tempo "Tempo" (2026) commercial still© TempoTempo “Tempo” 2026Dir. Stefanie Soho
  • Chase "Next Thing You Know" (2025) commercial still© ChaseChase “Next Thing You Know” 2025Dir. Stefanie Soho · Droga5
  • O2 "Snowing Sims" (2024) commercial still© O2O2 “Snowing Sims” 2024Dir. Stefanie Soho · VCCP
  • Sephora "WE BELONG TO SOMETHING BEAUTIFUL" (2024) commercial still© SephoraSephora “WE BELONG TO SOMETHING BEAUTIFUL” 2024Dir. Stefanie Soho · Maison BETC
  • OLIVER "S.Oliver - Your moment" (2022) commercial still© OLIVEROLIVER “S.Oliver - Your moment” 2022Dir. Stefanie Soho · TBWA Worldwide

More from Media.monks

Award-winning auto commercials

Questions

Who directed the The BMW Group “Make It Real” commercial?

Stefanie Soho directed it, for the agency Media.monks.

Which agency made The BMW Group “Make It Real”?

Media.monks created it for The BMW Group (2023).

What awards did The BMW Group “Make It Real” win?

2 awards, including Epica 2023 Gold Online & Viral Films and Clio 2024 Silver — Film Craft / Cinematography.

What is the tagline of The BMW Group “Make It Real”?

“Sheer Driving Pleasure. 100% Electric.”

Sources for the credits and awards

winners.epica-awards.comclios.com