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WWF “Cant Negotiate the melting point of ice” 2022

WWF “Cant Negotiate the melting point of ice” (2022) is a WWF commercial directed by Yannis Konstantinidis for NOMINT, produced by NOMINT. It won 10 awards, including One Show 2022 Gold Pencil — Moving Image Craft, Clio 2022 Gold — Film Craft (Animation) / Animation and Cannes Lions 2022 Film Craft Silver.

A polar bear made of ice slowly melts as a voiceover explains the devastating effects of global warming on the Arctic and the planet.

Video: NOMINT on Vimeo

Shot by shot

  1. A small, translucent polar bear figurine walks across a landscape of ice and snow, slowly melting away.© WWF0:00
  2. A small, translucent ice sculpture of a polar bear slowly melts on a white, textured surface, with water pooling around its base.© WWF0:01
  3. A close-up shot shows ice cubes melting and dripping water, with a soft, bright background, as a voiceover discusses melting rates.© WWF0:06
  4. A small ice sculpture of a polar bear melts and collapses into a puddle on a white surface against a grey background.© WWF0:09
  5. A small ice sculpture of a polar bear melts on a surface of ice and water, surrounded by larger ice chunks, in a studio setting.© WWF0:12
  6. A translucent ice sculpture of a polar bear melts on a dark surface, with blurred trees and a misty blue background.© WWF0:18
  7. An ice sculpture of a polar bear melts on a dark surface, with a forest fire raging in the background under a dark sky.© WWF0:19
  8. A translucent polar bear made of ice melts on a wet, dark surface as huge waves crash in the background under a cloudy sky.© WWF0:20
  9. An ice sculpture of a polar bear melts on a wet surface, with a dark, stormy sky in the background, symbolizing climate change.© WWF0:23
  10. A small, melting ice sculpture of a polar bear stands on a bed of ice cubes, slowly dissolving into water.© WWF0:25
  11. A small, translucent ice sculpture of a polar bear stands on a melting ice floe, surrounded by other ice pieces and water, in a studio setting.© WWF0:27
  12. A small polar bear figurine stands on a melting ice floe, surrounded by other ice pieces in dark water, as it slowly melts away.© WWF0:30

Stills © WWF. Made by NOMINT, NOMINT and Yannis Konstantinidis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Melting ice sculpture of a polar bear symbolizes climate change's irreversible impact.

Tagline: “WORLD LEADERS MUST TAKE IMMEDIATE ACTION TO KEEP 1.5C ALIVE”

symbolic imageryenvironmental warningtime-lapse effectcontrast of beauty and destructiondire prediction

The cut

Length
45 s
Shots
15
Average shot
3.0 s
Format
cgi

What creatives use WWF “Cant Negotiate the melting point of ice” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WWF “Cant Negotiate the melting point of ice”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A small, translucent polar bear figurine walks across a landscape of ice and snow, slowly melting away.© WWFA small, translucent ice sculpture of a polar bear slowly melts on a white, textured surface, with water pooling around its base.© WWFA close-up shot shows ice cubes melting and dripping water, with a soft, bright background, as a voiceover discusses melting rates.© WWFA small ice sculpture of a polar bear melts and collapses into a puddle on a white surface against a grey background.© WWF
    Frames from WWF “Cant Negotiate the melting point of ice”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WWF “Cant Negotiate the melting point of ice” in order, with its length, framing and what happens in it.

    A small, translucent polar bear figurine walks across a landscape of ice and snow, slowly melting away.© WWFA small, translucent ice sculpture of a polar bear slowly melts on a white, textured surface, with water pooling around its base.© WWFA close-up shot shows ice cubes melting and dripping water, with a soft, bright background, as a voiceover discusses melting rates.© WWFA small ice sculpture of a polar bear melts and collapses into a puddle on a white surface against a grey background.© WWFA small ice sculpture of a polar bear melts on a surface of ice and water, surrounded by larger ice chunks, in a studio setting.© WWFA translucent ice sculpture of a polar bear melts on a dark surface, with blurred trees and a misty blue background.© WWF
    Length: 45 s · Shots: 15 · Average shot: 3.0 s · Format: cgi

  3. 03Ad ideas: every spot built on a symbolic imagery

    Before you present an idea, you need to know who has done it, and how.

    WWF “Cant Negotiate the melting point of ice” is built on a symbolic imagery. Search the library by idea to see every spot that uses it.

    BBC “Trails Will Blaze”© BBCEvian “Waterboy”© EvianReebok “Communication One”© ReebokSickKids Foundation “The Count”© SickKids Foundation
    BBC · Evian · Reebok · SickKids Foundation

More commercials by Yannis Konstantinidis

Award-winning public service & ngo commercials

  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Childline "It Follows Me Around" (2013) commercial still© ChildlineChildline “It Follows Me Around” 2013Dir. Ben Liam JonesLondon International Awards Grand Prix 2013
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the WWF “Cant Negotiate the melting point of ice” commercial?

Yannis Konstantinidis directed it, produced by NOMINT, for the agency NOMINT.

Which agency made WWF “Cant Negotiate the melting point of ice”?

NOMINT created it for WWF (2022).

What awards did WWF “Cant Negotiate the melting point of ice” win?

10 awards, including One Show 2022 Gold Pencil — Moving Image Craft, Clio 2022 Gold — Film Craft (Animation) / Animation, Cannes Lions 2022 Film Craft Silver and One Show 2022 Silver Pencil — Moving Image Craft.

What is the tagline of WWF “Cant Negotiate the melting point of ice”?

“WORLD LEADERS MUST TAKE IMMEDIATE ACTION TO KEEP 1.5C ALIVE”

Sources for the credits and awards

britisharrows.comoneclub.orgoneclub.orgThe WorkThe WorkThe WorkThe WorkThe Workweb.archive.orgclios.comclios.comnyfadvertising.com