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WWF “A Flammable Planet” 2023

WWF “A Flammable Planet” (2023) is a WWF commercial directed by Yannis Konstantinidis for NOMINT, produced by NOMINT. It won 8 awards, including ADC 2023 Silver Cube Motion / Film Craft — Craft in Motion / Film / Animation, Clio 2023 Bronze — Film Craft (Animation) / Animation and British Arrows 2023 Craft Silver — Animation: 2D & Stop Motion.

A white rabbit, representing wildlife, flees from an escalating wildfire, symbolizing the devastating impact of climate change on natural habitats and urging immediate action.

Video: NOMINT on Vimeo

Shot by shot

  1. A rabbit-like creature, made of a flammable material, runs away from a burning house, engulfed in flames, at night.© WWF0:16
  2. A rabbit runs past a burning miniature house, engulfed in flames, against a dark background, symbolizing destruction and loss.© WWF0:17
  3. A toy rabbit runs across a dark surface, surrounded by glowing orange light trails, suggesting movement through a fiery landscape.© WWF0:22

Stills © WWF. Made by NOMINT, NOMINT and Yannis Konstantinidis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A white rabbit's desperate escape from a wildfire to highlight climate change's impact.

Tagline: “HALT DEFORESTATION IMPROVE THE WAY LAND IS USED FIGHT CLIMATE CHANGE”

animal in perilnature's furysymbolic journeyescalating threatcall to actionminiature world

The cut

Length
65 s
Shots
15
Average shot
4.3 s
Format
mixed

What creatives use WWF “A Flammable Planet” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of WWF “A Flammable Planet”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A rabbit-like creature, made of a flammable material, runs away from a burning house, engulfed in flames, at night.© WWFA rabbit runs past a burning miniature house, engulfed in flames, against a dark background, symbolizing destruction and loss.© WWFA toy rabbit runs across a dark surface, surrounded by glowing orange light trails, suggesting movement through a fiery landscape.© WWF
    Frames from WWF “A Flammable Planet”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of WWF “A Flammable Planet” in order, with its length, framing and what happens in it.

    A rabbit-like creature, made of a flammable material, runs away from a burning house, engulfed in flames, at night.© WWFA rabbit runs past a burning miniature house, engulfed in flames, against a dark background, symbolizing destruction and loss.© WWFA toy rabbit runs across a dark surface, surrounded by glowing orange light trails, suggesting movement through a fiery landscape.© WWF
    Length: 65 s · Shots: 15 · Average shot: 4.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a nature's fury

    Before you present an idea, you need to know who has done it, and how.

    WWF “A Flammable Planet” is built on a nature's fury. Search the library by idea to see every spot that uses it.

    Channel 4 “Masterbrand Idents”© Channel 4IAG for NRMA Insurnance “NRMA Insurance - Until Then - Duel”© IAG for NRMA InsurnanceWhite Claw “Storm”© White ClawVolvo “Stormy Night”© Volvo
    Channel 4 · IAG for NRMA Insurnance · White Claw · Volvo

More commercials by Yannis Konstantinidis

Award-winning public service & ngo commercials

  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Childline "It Follows Me Around" (2013) commercial still© ChildlineChildline “It Follows Me Around” 2013Dir. Ben Liam JonesLondon International Awards Grand Prix 2013
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the WWF “A Flammable Planet” commercial?

Yannis Konstantinidis directed it, produced by NOMINT, for the agency NOMINT.

Which agency made WWF “A Flammable Planet”?

NOMINT created it for WWF (2023).

What awards did WWF “A Flammable Planet” win?

8 awards, including ADC 2023 Silver Cube Motion / Film Craft — Craft in Motion / Film / Animation, ADC 2023 Silver Cube Motion / Film Craft — Design for Good / Motion / Film Craft, Clio 2023 Bronze — Film Craft (Animation) / Animation and Clio 2023 Bronze — Film Craft (Production Design) / Production Design.

What is the tagline of WWF “A Flammable Planet”?

“HALT DEFORESTATION IMPROVE THE WAY LAND IS USED FIGHT CLIMATE CHANGE”

Sources for the credits and awards

britisharrows.comoneclub.orgoneclub.orgoneclub.orgawards.ciclopefestival.comclios.comclios.com