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Winsor & Newton “Full Spectrum” 2026

Winsor & Newton “Full Spectrum” (2026) is a Winsor & Newton commercial directed by Maria Lax for Art Practice, produced by Art Practice. It won 3 awards, including British Arrows 2026 Craft Bronze — Sound Design, Ciclope 2026 Bronze Ideas Film – Film | Mid Form and Creative Circle 2026 Bronze Film Craft - Sound Design (single).

This ad for Winsor & Newton paints uses abstract visuals of swirling paint and a voiceover to explore the full spectrum of colors and their cultural associations.

Video: Winsor & Newton on YouTube

Shot by shot

  1. A white, amorphous shape with glowing blue edges floats against a black background, with text appearing at the bottom of the screen.© Winsor & Newton0:13
  2. A bright, glowing white orb with wispy, smoke-like tendrils emanating from it, against a dark background.© Winsor & Newton0:13
  3. A macro shot shows orange and white paint swirling and mixing around a dark central void, resembling an eye or a celestial body.© Winsor & Newton0:26
  4. A yellow, abstract shape with a black void in the center, which then fills with blue liquid, creating a dynamic visual.© Winsor & Newton0:31
  5. A close-up shot of a blue surface with a bright reflection, resembling water, with text overlayed.© Winsor & Newton0:34
  6. A close-up shot of a glossy, light blue, abstract 3D shape with fluid-like textures, rotating slowly against a stark black background.© Winsor & Newton0:36
  7. A vibrant green liquid paint flows and swirls against a black background, forming abstract shapes and a circular blob, with text appearing on screen.© Winsor & Newton0:46
  8. Pink and blue paint drips upwards, forming peaks and valleys against a black background, with text "Pink lemonade. Pink Floyd." at the bottom.© Winsor & Newton0:49
  9. A vibrant, abstract visual of red and blue paint streaks, resembling a distorted human form, against a black background with on-screen text.© Winsor & Newton0:54
  10. A macro shot shows red and orange ink swirling around a black, eye-like void, with white text appearing at the bottom of the frame.© Winsor & Newton0:54
  11. A close-up shot of abstract red paint flowing and mixing with other colors, with white text overlaid on the bottom of the screen.© Winsor & Newton0:57
  12. A macro shot shows iridescent green and purple liquid swirling and mixing against a dark background, with text appearing on screen.© Winsor & Newton1:03

Stills © Winsor & Newton. Made by Art Practice, Art Practice and Maria Lax.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A journey through the full spectrum of colors, from black to white.

Tagline: “Through the eyes of the artist”

color explorationabstract artvoiceover narrationsensory experiencevisual metaphorproduct demonstration

The cut

Length
88 s
Shots
46
Average shot
1.9 s
Format
cgi

What creatives use Winsor & Newton “Full Spectrum” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Winsor & Newton “Full Spectrum”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white, amorphous shape with glowing blue edges floats against a black background, with text appearing at the bottom of the screen.© Winsor & NewtonA bright, glowing white orb with wispy, smoke-like tendrils emanating from it, against a dark background.© Winsor & NewtonA macro shot shows orange and white paint swirling and mixing around a dark central void, resembling an eye or a celestial body.© Winsor & NewtonA yellow, abstract shape with a black void in the center, which then fills with blue liquid, creating a dynamic visual.© Winsor & Newton
    Frames from Winsor & Newton “Full Spectrum”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Winsor & Newton “Full Spectrum” in order, with its length, framing and what happens in it.

    A white, amorphous shape with glowing blue edges floats against a black background, with text appearing at the bottom of the screen.© Winsor & NewtonA bright, glowing white orb with wispy, smoke-like tendrils emanating from it, against a dark background.© Winsor & NewtonA macro shot shows orange and white paint swirling and mixing around a dark central void, resembling an eye or a celestial body.© Winsor & NewtonA yellow, abstract shape with a black void in the center, which then fills with blue liquid, creating a dynamic visual.© Winsor & NewtonA close-up shot of a blue surface with a bright reflection, resembling water, with text overlayed.© Winsor & NewtonA close-up shot of a glossy, light blue, abstract 3D shape with fluid-like textures, rotating slowly against a stark black background.© Winsor & Newton
    Length: 88 s · Shots: 46 · Average shot: 1.9 s · Format: cgi

  3. 03Ad ideas: every spot built on a abstract art

    Before you present an idea, you need to know who has done it, and how.

    Winsor & Newton “Full Spectrum” is built on a abstract art. Search the library by idea to see every spot that uses it.

    Zeitguised “geist.xyz”© ZeitguisedMini “Icon Pops”© MiniAsahi Super Dry “Infinite Can”© Asahi Super DryNike “Martin Sweers - NIKE”© Nike
    Zeitguised · Mini · Asahi Super Dry · Nike

More commercials by Maria Lax

  • Ventete "Ventete" (2025) commercial still© VenteteVentete “Ventete” 2025Dir. Maria Lax
  • Le Chameau "A Christmas Walk" (2024) commercial still© Le ChameauLe Chameau “A Christmas Walk” 2024Dir. Maria Lax · Calling

Award-winning other commercials

Questions

Who directed the Winsor & Newton “Full Spectrum” commercial?

Maria Lax directed it, produced by Art Practice, for the agency Art Practice.

Which agency made Winsor & Newton “Full Spectrum”?

Art Practice created it for Winsor & Newton (2026).

What awards did Winsor & Newton “Full Spectrum” win?

3 awards, including British Arrows 2026 Craft Bronze — Sound Design, Ciclope 2026 Bronze Ideas Film – Film | Mid Form and Creative Circle 2026 Bronze Film Craft - Sound Design (single).

What is the tagline of Winsor & Newton “Full Spectrum”?

“Through the eyes of the artist”

Sources for the credits and awards

britisharrows.comcreativecircle.co.ukawards.ciclopefestival.com