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Weetabix “Weetabix” 2001

Weetabix “Weetabix” (2001) is a Weetabix commercial directed by Graham Rose for Lowe Lintas, produced by Paul Weiland Film Company. It won one award: D&AD 2001 Wood Pencil — TV & Cinema Advertising / Television Commercials - Television Campaigns.

A wife lovingly prepares a Weetabix breakfast for her husband, ensuring he's fueled and sharp for the day, even engaging in a playful food fight.

Video: WeetabixCanada on YouTube

Shot by shot

  1. A blonde woman in a maroon sweater puts her arm around a man in a beige shirt at a breakfast table with a box of Weetabix.© Weetabix0:02
  2. A person's hands are seen placing a Weetabix biscuit into a bowl, with a box of Weetabix and a plate of breakfast food on a table.© Weetabix0:06
  3. A female hand adds strawberries to a bowl of Weetabix cereal, then milk is poured over it, on a breakfast table.© Weetabix0:08
  4. A woman with blonde hair and a man with curly brown hair sit at a breakfast table, as the man pours milk into a bowl of cereal.© Weetabix0:10
  5. A man with curly brown hair and a beige sweater smiles and looks up while eating cereal at a table in a cozy home.© Weetabix0:11
  6. A blonde woman in a red sweater and patterned collar smiles and looks off-camera, holding a small fruit and a spoon in a cozy interior setting.© Weetabix0:17
  7. A blonde woman and a man with curly hair are seated at a breakfast table, talking and eating cereal, with a box of Weetabix visible on the table.© Weetabix0:22
  8. A red tomato rolls across a wooden table, pushed by a spoon, with a plate of food in the background.© Weetabix0:23
  9. A box of Weetabix cereal sits on a wooden table as a strawberry rolls into frame and stops next to it.© Weetabix0:27
  10. A box of Weetabix cereal is displayed on a wooden table with two cereal biscuits in a bowl and a strawberry, with text "The big breakfast cereal."© Weetabix0:28

Stills © Weetabix. Made by Lowe Lintas, Paul Weiland Film Company and Graham Rose.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Wife's playful care for husband through Weetabix breakfast.

Tagline: “Fuel for life”

caring partnerbreakfast ritualplayful banterfood fightdomestic bliss

The cut

Length
35 s
Shots
12
Average shot
2.9 s

What creatives use Weetabix “Weetabix” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Weetabix “Weetabix”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman in a maroon sweater puts her arm around a man in a beige shirt at a breakfast table with a box of Weetabix.© WeetabixA person's hands are seen placing a Weetabix biscuit into a bowl, with a box of Weetabix and a plate of breakfast food on a table.© WeetabixA female hand adds strawberries to a bowl of Weetabix cereal, then milk is poured over it, on a breakfast table.© WeetabixA woman with blonde hair and a man with curly brown hair sit at a breakfast table, as the man pours milk into a bowl of cereal.© Weetabix
    Frames from Weetabix “Weetabix”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Weetabix “Weetabix” in order, with its length, framing and what happens in it.

    A blonde woman in a maroon sweater puts her arm around a man in a beige shirt at a breakfast table with a box of Weetabix.© WeetabixA person's hands are seen placing a Weetabix biscuit into a bowl, with a box of Weetabix and a plate of breakfast food on a table.© WeetabixA female hand adds strawberries to a bowl of Weetabix cereal, then milk is poured over it, on a breakfast table.© WeetabixA woman with blonde hair and a man with curly brown hair sit at a breakfast table, as the man pours milk into a bowl of cereal.© WeetabixA man with curly brown hair and a beige sweater smiles and looks up while eating cereal at a table in a cozy home.© WeetabixA blonde woman in a red sweater and patterned collar smiles and looks off-camera, holding a small fruit and a spoon in a cozy interior setting.© Weetabix
    Length: 35 s · Shots: 12 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a playful banter

    Before you present an idea, you need to know who has done it, and how.

    Weetabix “Weetabix” is built on a playful banter. Search the library by idea to see every spot that uses it.

    Tesco “That's What Makes It Christmas”© TescoToyota “In the Middle”© ToyotaCadbury “Beach Huts”© CadburyJenny Craig “Have You Called Jenny Yet”© Jenny Craig
    Tesco · Toyota · Cadbury · Jenny Craig

More commercials by Graham Rose

  • Weetabix "Black Beauty" (2001) commercial still© WeetabixWeetabix “Black Beauty” 2001Dir. Graham Rose · Lowe LintasBritish Arrows Bronze 2001
  • Allied Dunbar "Cubicle" (1995) commercial still© Allied DunbarAllied Dunbar “Cubicle” 1995Dir. Graham Rose · GreyD&AD Wood Pencil 1995
  • Go Compare "GoCompare - 'Monster Bill' Campaign" (2018) commercial still© Go CompareGo Compare “GoCompare - 'Monster Bill' Campaign” 2018Dir. Graham Rose
  • Fage "Fruyo Greek Yoghurt ‘Magician" (2014) commercial still© FageFage “Fruyo Greek Yoghurt ‘Magician” 2014Dir. Graham Rose · Creative Orchestra

More from Lowe Lintas

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Weetabix “Weetabix” commercial?

Graham Rose directed it, produced by Paul Weiland Film Company, for the agency Lowe Lintas.

Which agency made Weetabix “Weetabix”?

Lowe Lintas created it for Weetabix (2001).

What awards did Weetabix “Weetabix” win?

1 awards, including D&AD 2001 Wood Pencil — TV & Cinema Advertising / Television Commercials - Television Campaigns.

What is the tagline of Weetabix “Weetabix”?

“Fuel for life”

Sources for the credits and awards

dandad.org