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Comissão Portuguesa Para Os Direitos Humanos “Despicable” 2001

Comissão Portuguesa Para Os Direitos Humanos “Despicable” (2001) is a Comissão Portuguesa Para Os Direitos Humanos commercial directed by J.C. Pelote for Lowe Lintas. It won one award: Eurobest 2001 Winner TV/Cinema.

An older woman on a plane demands to be moved from a seat next to a Black man, leading to an unexpected and impactful resolution.

Video: showofffilms on YouTube

Shot by shot

  1. A blonde woman in a brown jacket stands in an airplane aisle, looking distressed as other passengers are visible in the background.© Comissão Portuguesa Para Os Direitos Humanos0:00
  2. A woman in a red jacket and a man in glasses sit next to each other on an airplane, looking at a magazine.© Comissão Portuguesa Para Os Direitos Humanos0:01
  3. A female flight attendant in uniform stands in the aisle of an airplane, talking to a female passenger who is seated and holding a small bag.© Comissão Portuguesa Para Os Direitos Humanos0:05
  4. A flight attendant with long brown hair and a red, white, and blue scarf speaks to an older woman on an airplane, with a ghostly overlay of a younger woman in glasses.© Comissão Portuguesa Para Os Direitos Humanos0:07
  5. A flight attendant with long hair speaks in a dark airplane cabin, with ghostly images of passengers superimposed over her.© Comissão Portuguesa Para Os Direitos Humanos0:13
  6. A young man in glasses and an older woman sit side-by-side on an airplane, looking forward as the cabin darkens.© Comissão Portuguesa Para Os Direitos Humanos0:15
  7. A flight attendant in a blue uniform leans over to whisper to a blonde woman in a tweed jacket, seated on an airplane.© Comissão Portuguesa Para Os Direitos Humanos0:18
  8. An older woman with white hair and pearl earrings looks up with a sad expression while sitting on an airplane.© Comissão Portuguesa Para Os Direitos Humanos0:21
  9. A woman with long blonde hair and a man with glasses are shown in a double exposure, with text overlayed.© Comissão Portuguesa Para Os Direitos Humanos0:24
  10. A woman with long blonde hair looks down and speaks, as a ghostly overlay of people on a bus appears, in an interior setting.© Comissão Portuguesa Para Os Direitos Humanos0:25
  11. A flight attendant asks a woman to follow her, while a man sitting next to the woman smiles, on an airplane.© Comissão Portuguesa Para Os Direitos Humanos0:26
  12. A woman with blonde hair and a red top looks distressed as a man in a beige sweater smiles at her on an airplane.© Comissão Portuguesa Para Os Direitos Humanos0:30

Stills © Comissão Portuguesa Para Os Direitos Humanos. Made by Lowe Lintas and J.C. Pelote.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reverse the expected outcome of a racist encounter to highlight the absurdity of prejudice.

Tagline: “PUT RACISM IN THE RIGHT PLACE.”

racism exposedunexpected twistpublic shamingmoral lessonpower reversal

The cut

Length
54 s
Shots
17
Average shot
3.2 s

What creatives use Comissão Portuguesa Para Os Direitos Humanos “Despicable” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Comissão Portuguesa Para Os Direitos Humanos “Despicable”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blonde woman in a brown jacket stands in an airplane aisle, looking distressed as other passengers are visible in the background.© Comissão Portuguesa Para Os Direitos HumanosA woman in a red jacket and a man in glasses sit next to each other on an airplane, looking at a magazine.© Comissão Portuguesa Para Os Direitos HumanosA female flight attendant in uniform stands in the aisle of an airplane, talking to a female passenger who is seated and holding a small bag.© Comissão Portuguesa Para Os Direitos HumanosA flight attendant with long brown hair and a red, white, and blue scarf speaks to an older woman on an airplane, with a ghostly overlay of a younger woman in glasses.© Comissão Portuguesa Para Os Direitos Humanos
    Frames from Comissão Portuguesa Para Os Direitos Humanos “Despicable”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Comissão Portuguesa Para Os Direitos Humanos “Despicable” in order, with its length, framing and what happens in it.

    A blonde woman in a brown jacket stands in an airplane aisle, looking distressed as other passengers are visible in the background.© Comissão Portuguesa Para Os Direitos HumanosA woman in a red jacket and a man in glasses sit next to each other on an airplane, looking at a magazine.© Comissão Portuguesa Para Os Direitos HumanosA female flight attendant in uniform stands in the aisle of an airplane, talking to a female passenger who is seated and holding a small bag.© Comissão Portuguesa Para Os Direitos HumanosA flight attendant with long brown hair and a red, white, and blue scarf speaks to an older woman on an airplane, with a ghostly overlay of a younger woman in glasses.© Comissão Portuguesa Para Os Direitos HumanosA flight attendant with long hair speaks in a dark airplane cabin, with ghostly images of passengers superimposed over her.© Comissão Portuguesa Para Os Direitos HumanosA young man in glasses and an older woman sit side-by-side on an airplane, looking forward as the cabin darkens.© Comissão Portuguesa Para Os Direitos Humanos
    Length: 54 s · Shots: 17 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a unexpected twist

    Before you present an idea, you need to know who has done it, and how.

    Comissão Portuguesa Para Os Direitos Humanos “Despicable” is built on a unexpected twist. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicBurger King “As Good as the Original”© Burger KingCentral Midnight Sale “Shop Unfriend”© Central Midnight SaleIKEA “Lamp”© IKEA
    Anthropic · Burger King · Central Midnight Sale · IKEA

More from Lowe Lintas

  • Reebok UK "Blob" (2001) commercial still© Reebok UKReebok UK “Blob” 2001Dir. Traktor · Lowe LintasBritish Arrows Silver 2001
  • Orange "Ice" (2002) commercial still© OrangeOrange “Ice” 2002Dir. Kevin Thomas · Lowe LintasBritish Arrows Bronze 2002
  • Weetabix "Black Beauty" (2001) commercial still© WeetabixWeetabix “Black Beauty” 2001Dir. Graham Rose · Lowe LintasBritish Arrows Bronze 2001
  • Shield "Bus" (2025) commercial still© ShieldShield “Bus” 2025Dir. Greg Gray · Lowe Lintas
  • Stella Artois "Doctor" (2002) commercial still© Stella ArtoisStella Artois “Doctor” 2002Dir. Ivan Zacharias · Lowe Lintas

Award-winning public service & ngo commercials

Questions

Who directed the Comissão Portuguesa Para Os Direitos Humanos “Despicable” commercial?

J.C. Pelote directed it, for the agency Lowe Lintas.

Which agency made Comissão Portuguesa Para Os Direitos Humanos “Despicable”?

Lowe Lintas created it for Comissão Portuguesa Para Os Direitos Humanos (2001).

What awards did Comissão Portuguesa Para Os Direitos Humanos “Despicable” win?

1 awards, including Eurobest 2001 Winner TV/Cinema.

What is the tagline of Comissão Portuguesa Para Os Direitos Humanos “Despicable”?

“PUT RACISM IN THE RIGHT PLACE.”

Sources for the credits and awards

web.archive.org