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Wcff “Dream” 2017

Wcff “Dream” (2017) is a Wcff commercial directed by Zombie Studio for DDB, produced by Zombie Studio (Sao Paulo). It won 2 awards, including Epica 2017 Gold Animation and Clio 2017 Silver — Film Technique (Animation) / Animation.

A beautiful dream of nature's harmony turns into a nightmare of environmental destruction and human greed, urging viewers to protect the planet.

Video: WCFF on YouTube

Shot by shot

  1. The camera slowly descends from a golden sunset over a calm ocean to reveal two large whales swimming gracefully underwater, with light rays piercing the deep blue.© Wcff0:00
  2. Two whales swim gracefully underwater, illuminated by shafts of light from the surface, as one whale approaches the camera.© Wcff0:10
  3. A pelican with a large beak and white feathers flies through a pastel sky with fluffy clouds.© Wcff0:24
  4. A mother rhinoceros and her baby walk across a golden savanna at sunset, with sparse trees in the background.© Wcff0:31
  5. Two animated baby seals play in the snow, sliding down a hill and interacting playfully, as snow falls around them in a vast, icy landscape.© Wcff0:47
  6. A bald, pale, monstrous figure with glowing eyes and a beard stands on a ship's deck in the rain, holding a bright lantern.© Wcff1:06
  7. Two animated male soldiers in a jeep with headlights on drive through tall grass at sunset, one aiming a rifle.© Wcff1:09
  8. Two baby seals look at a large, old ship stuck in the ice, with icebergs in the background under a cloudy sky.© Wcff1:15
  9. A large whale with a harpoon in its side surfaces next to a fishing boat, opening its mouth as a wooden plank falls out, at sunset.© Wcff1:51
  10. A pelican-like bird struggles in oil-slicked water, its wings spread, as a burning oil rig blazes in the background under a fiery sky.© Wcff2:06
  11. A small, light-colored seal pup with wide eyes looks up as a large shadow of a human figure falls over it in a snowy, desolate landscape.© Wcff2:22
  12. A cute, fluffy baby seal with big blue eyes looks up at the camera, then closes its eyes, glowing with a warm light in a dark, watery environment.© Wcff2:31

Stills © Wcff. Made by DDB, Zombie Studio (Sao Paulo) and Zombie Studio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dreamlike journey from natural beauty to environmental devastation.

Tagline: “don't let THE Dream go extinct”

dream sequencenature's beautyenvironmental destructionhuman greedinnocence lostcall to action

The cut

Length
177 s
Shots
27
Average shot
6.6 s
Format
animation 3d

What creatives use Wcff “Dream” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Wcff “Dream”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The camera slowly descends from a golden sunset over a calm ocean to reveal two large whales swimming gracefully underwater, with light rays piercing the deep blue.© WcffTwo whales swim gracefully underwater, illuminated by shafts of light from the surface, as one whale approaches the camera.© WcffA pelican with a large beak and white feathers flies through a pastel sky with fluffy clouds.© WcffA mother rhinoceros and her baby walk across a golden savanna at sunset, with sparse trees in the background.© Wcff
    Frames from Wcff “Dream”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Wcff “Dream” in order, with its length, framing and what happens in it.

    The camera slowly descends from a golden sunset over a calm ocean to reveal two large whales swimming gracefully underwater, with light rays piercing the deep blue.© WcffTwo whales swim gracefully underwater, illuminated by shafts of light from the surface, as one whale approaches the camera.© WcffA pelican with a large beak and white feathers flies through a pastel sky with fluffy clouds.© WcffA mother rhinoceros and her baby walk across a golden savanna at sunset, with sparse trees in the background.© WcffTwo animated baby seals play in the snow, sliding down a hill and interacting playfully, as snow falls around them in a vast, icy landscape.© WcffA bald, pale, monstrous figure with glowing eyes and a beard stands on a ship's deck in the rain, holding a bright lantern.© Wcff
    Length: 177 s · Shots: 27 · Average shot: 6.6 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a dream sequence

    Before you present an idea, you need to know who has done it, and how.

    Wcff “Dream” is built on a dream sequence. Search the library by idea to see every spot that uses it.

    Waitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© NetflixNike “Awaken Your Madness”© NikeAudible “Soaking Detective”© Audible
    Waitrose · Netflix · Nike · Audible

More from DDB

Award-winning public service & ngo commercials

Questions

Who directed the Wcff “Dream” commercial?

Zombie Studio directed it, produced by Zombie Studio (Sao Paulo), for the agency DDB.

Which agency made Wcff “Dream”?

DDB created it for Wcff (2017).

What awards did Wcff “Dream” win?

2 awards, including Epica 2017 Gold Animation and Clio 2017 Silver — Film Technique (Animation) / Animation.

What is the tagline of Wcff “Dream”?

“don't let THE Dream go extinct”

Sources for the credits and awards

winners.epica-awards.comclios.com