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Wallapop “Lo que necesitamos nuevo” 2024

Wallapop “Lo que necesitamos nuevo” (2024) is a Wallapop commercial directed by OCKHAM for Revuelta, produced by Garlic Films. It won one award: El Ojo de Iberoamérica 2024 Silver Film.

This ad challenges the societal obsession with newness by showcasing how many aspects of life, from birth to daily routines, involve things that have been used before, advocating for a new perspective on consumption.

Video: OCKHAM on Vimeo

Shot by shot

  1. A woman in a white shirt and grey pants walks down a long, empty hospital corridor with a maternity sign overhead.© Wallapop0:00
  2. A vintage camcorder POV shot of an empty hospital room with a bassinet and a chair, with a window in the background.© Wallapop0:06
  3. A close-up shot shows a person's hands sewing the name "Jon K" onto a blue and white checkered shirt, with a button visible.© Wallapop0:11
  4. A collage of various travel photos and videos, including a person's bare feet walking on a sandy path, a city street, and an airplane wing over mountains.© Wallapop0:17
  5. A blue tiled building with multiple windows and balconies is shown from a slightly low angle, with a street lamp in the foreground.© Wallapop0:21
  6. A man in his 30s, seen from behind, dries his hair with a white towel in a modern hotel room with a city view.© Wallapop0:25
  7. A man with dark, messy hair and a black jacket walks away from the camera in a dimly lit hallway towards a bright mirror.© Wallapop0:29
  8. A person's hand combs through another person's wet, curly hair in a dimly lit interior setting.© Wallapop0:30
  9. An overhead shot of a small white table set with cutlery, cups, a bowl of food, and money, in a restaurant booth.© Wallapop0:32
  10. An overhead shot of a wooden table with two plates of half-eaten pasta, a glass of white wine, a beer bottle, and some coins.© Wallapop0:33
  11. A young man in a leather jacket and jeans walks across a modern, minimalist bedroom, holding a phone and a book.© Wallapop0:41
  12. A young boy in a blue shirt holds a baby in a white shirt, both looking at the camera in a backyard setting.© Wallapop0:44

Stills © Wallapop. Made by Revuelta, Garlic Films and OCKHAM.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting the beauty and normalcy of 'used' things to promote second-hand shopping.

Tagline: “Lo hecho, hecho está.”

challenging societal normsmontage of life stagesvoice-over narrationrhetorical questionvintage home video aesthetic

The cut

Length
50 s
Shots
30
Average shot
1.7 s
Format
mixed

What creatives use Wallapop “Lo que necesitamos nuevo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Wallapop “Lo que necesitamos nuevo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a white shirt and grey pants walks down a long, empty hospital corridor with a maternity sign overhead.© WallapopA vintage camcorder POV shot of an empty hospital room with a bassinet and a chair, with a window in the background.© WallapopA close-up shot shows a person's hands sewing the name "Jon K" onto a blue and white checkered shirt, with a button visible.© WallapopA collage of various travel photos and videos, including a person's bare feet walking on a sandy path, a city street, and an airplane wing over mountains.© Wallapop
    Frames from Wallapop “Lo que necesitamos nuevo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Wallapop “Lo que necesitamos nuevo” in order, with its length, framing and what happens in it.

    A woman in a white shirt and grey pants walks down a long, empty hospital corridor with a maternity sign overhead.© WallapopA vintage camcorder POV shot of an empty hospital room with a bassinet and a chair, with a window in the background.© WallapopA close-up shot shows a person's hands sewing the name "Jon K" onto a blue and white checkered shirt, with a button visible.© WallapopA collage of various travel photos and videos, including a person's bare feet walking on a sandy path, a city street, and an airplane wing over mountains.© WallapopA blue tiled building with multiple windows and balconies is shown from a slightly low angle, with a street lamp in the foreground.© WallapopA man in his 30s, seen from behind, dries his hair with a white towel in a modern hotel room with a city view.© Wallapop
    Length: 50 s · Shots: 30 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a challenging societal norms

    Before you present an idea, you need to know who has done it, and how.

    Wallapop “Lo que necesitamos nuevo” is built on a challenging societal norms. Search the library by idea to see every spot that uses it.

    Mukuru “MUKURU - Ayanda Duma”© MukuruPersil “Dirt Is Good - Every Stain”© PersilWe Ride Together “Stop Asking”© We Ride TogetherWom “Our Rules”© Wom
    Mukuru · Persil · We Ride Together · Wom

Award-winning retail commercials

Questions

Who directed the Wallapop “Lo que necesitamos nuevo” commercial?

OCKHAM directed it, produced by Garlic Films, for the agency Revuelta.

Which agency made Wallapop “Lo que necesitamos nuevo”?

Revuelta created it for Wallapop (2024).

What awards did Wallapop “Lo que necesitamos nuevo” win?

1 awards, including El Ojo de Iberoamérica 2024 Silver Film.

What is the tagline of Wallapop “Lo que necesitamos nuevo”?

“Lo hecho, hecho está.”

Sources for the credits and awards

elojodeiberoamerica.com