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Waitrose “Coming Home” 2017

Waitrose “Coming Home” (2017) is a Waitrose commercial directed by Sam Brown for adam&eve\TBWA, produced by Rogue Films. It won 16 awards, including British Arrows 2017 Craft Best Crafted Commercial of the Year Gold, Cannes Lions 2017 Film Craft Silver and Kinsale Sharks 2017 Gold Film Craft (A.International Film Craft - Tv/Online Or Cinema) - 9.Best Use of Post Production/Visual Effects.

A young girl leaves a mince pie for a robin in the snow, sparking a journey for the bird to return home for Christmas, culminating in a heartwarming family reunion.

Video: Rogue Films on Vimeo

Shot by shot

  1. A wide shot of a small, dilapidated wooden shack nestled in a snow-covered forest, with bare trees and branches in the foreground.© Waitrose0:00
  2. A small robin bird hops around a snow-dusted, old metal teapot on a wooden surface in a rustic, wintry outdoor setting.© Waitrose0:11
  3. An aerial shot shows a small, rocky island covered in green trees, reflected in the still water of a lake under a cloudy sky.© Waitrose0:20
  4. A small robin bird with a red breast lands on a mossy tree stump in a snowy forest, then flies away.© Waitrose0:28
  5. A wide shot of a dense, misty cloudscape with a faint outline of a mountain and trees emerging from the fog.© Waitrose0:37
  6. A small robin with a red breast hops around in the snow, framed by a dark, cave-like opening, then flies away.© Waitrose0:50
  7. A brown falcon with yellow talons perches on a snow-dusted branch, looking directly at the camera in a winter forest.© Waitrose0:57
  8. A small robin with an orange chest peeks out from behind a rock on the ground, then disappears.© Waitrose1:01
  9. A fisherman in a plaid shirt and beanie stands on a boat, throwing food to seagulls at sunset on a cloudy day.© Waitrose1:26
  10. A wide shot of a stone wall on the left, with a vast, misty, snow-dusted mountain landscape and a body of water in the background under a cloudy sky.© Waitrose1:30
  11. An overhead shot shows a snow-dusted garden with raised beds and a small greenhouse, evoking a serene winter landscape.© Waitrose1:33
  12. A person with short brown hair sits at a table, writing in a book, looking out a window at a snowy landscape with a bird feeder.© Waitrose1:39

Stills © Waitrose. Made by adam&eve\TBWA, Rogue Films and Sam Brown.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A robin's epic journey to return home for Christmas, fueled by a mince pie.

Tagline: “At Christmas, there's nothing quite like Waitrose”

animal protagonistjourney homeChristmas magickindness rewardedfamily reunionnature's beauty

The cut

Length
115 s
Shots
51
Average shot
2.3 s

What creatives use Waitrose “Coming Home” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Waitrose “Coming Home”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a small, dilapidated wooden shack nestled in a snow-covered forest, with bare trees and branches in the foreground.© WaitroseA small robin bird hops around a snow-dusted, old metal teapot on a wooden surface in a rustic, wintry outdoor setting.© WaitroseAn aerial shot shows a small, rocky island covered in green trees, reflected in the still water of a lake under a cloudy sky.© WaitroseA small robin bird with a red breast lands on a mossy tree stump in a snowy forest, then flies away.© Waitrose
    Frames from Waitrose “Coming Home”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Waitrose “Coming Home” in order, with its length, framing and what happens in it.

    A wide shot of a small, dilapidated wooden shack nestled in a snow-covered forest, with bare trees and branches in the foreground.© WaitroseA small robin bird hops around a snow-dusted, old metal teapot on a wooden surface in a rustic, wintry outdoor setting.© WaitroseAn aerial shot shows a small, rocky island covered in green trees, reflected in the still water of a lake under a cloudy sky.© WaitroseA small robin bird with a red breast lands on a mossy tree stump in a snowy forest, then flies away.© WaitroseA wide shot of a dense, misty cloudscape with a faint outline of a mountain and trees emerging from the fog.© WaitroseA small robin with a red breast hops around in the snow, framed by a dark, cave-like opening, then flies away.© Waitrose
    Length: 115 s · Shots: 51 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a animal protagonist

    Before you present an idea, you need to know who has done it, and how.

    Waitrose “Coming Home” is built on a animal protagonist. Search the library by idea to see every spot that uses it.

    VOLKSWAGEN POLO “Dog”© VOLKSWAGEN POLOCOOP Naturaplan “Franky”© COOP NaturaplanDisneyland Paris “The little duck”© Disneyland ParisSamsung “Ostrich”© Samsung
    VOLKSWAGEN POLO · COOP Naturaplan · Disneyland Paris · Samsung

More commercials by Sam Brown

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning retail commercials

Questions

Who directed the Waitrose “Coming Home” commercial?

Sam Brown directed it, produced by Rogue Films, for the agency adam&eve\TBWA.

Which agency made Waitrose “Coming Home”?

adam&eve\TBWA created it for Waitrose (2017).

What awards did Waitrose “Coming Home” win?

16 awards, including British Arrows 2017 Craft Best Crafted Commercial of the Year Gold, British Arrows 2017 Craft Gold — Best Crafted Commercial Of The Year, Cannes Lions 2017 Film Craft Silver and British Arrows 2017 Craft CGI Gold.

What is the tagline of Waitrose “Coming Home”?

“At Christmas, there's nothing quite like Waitrose”

Sources for the credits and awards

britisharrows.comThe WorkThe WorkThe Workweb.archive.orgweb.archive.orgAdForumLBB