framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Volkswagen “Montaña rusa” 2025

Volkswagen “Montaña rusa” (2025) is a Volkswagen commercial directed by Vellas for AlmapBBDO, produced by Anonymous Content. It won one award: El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

A man's mundane drive home transforms into a thrilling, city-wide roller coaster adventure, showcasing the Volkswagen Nivus's exciting features and performance.

Video: Volkswagen Guatemala on YouTube

Shot by shot

  1. A man in his 30s, wearing a white shirt and black tie, walks through a dimly lit parking garage with a neutral expression.© Volkswagen0:01
  2. A man in a white shirt and dark pants walks towards a blue Volkswagen car parked in an underground parking garage.© Volkswagen0:02
  3. Two blue Volkswagen cars, one with a tow hitch, connect in a dark, empty underground parking garage.© Volkswagen0:09
  4. A man in his 30s, wearing a white shirt and tie, is seen from the side in a car, screaming with his mouth wide open, as if on a rollercoaster.© Volkswagen0:20
  5. A large, bright red neon sign with illegible text is reflected on a wet, dark surface at night, with cars speeding past in the background.© Volkswagen0:43

Stills © Volkswagen. Made by AlmapBBDO, Anonymous Content and Vellas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday commute becomes an exhilarating roller coaster ride through the city.

Tagline: “NUEVO NIVUS. ¿TE ATREVES?”

mundane turned magicalurban fantasycar as an extension of personalityexaggerated realitythrill ridedream sequence

The cut

Length
88 s
Shots
51
Average shot
1.7 s
Format
cgi

What creatives use Volkswagen “Montaña rusa” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Montaña rusa”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 30s, wearing a white shirt and black tie, walks through a dimly lit parking garage with a neutral expression.© VolkswagenA man in a white shirt and dark pants walks towards a blue Volkswagen car parked in an underground parking garage.© VolkswagenTwo blue Volkswagen cars, one with a tow hitch, connect in a dark, empty underground parking garage.© VolkswagenA man in his 30s, wearing a white shirt and tie, is seen from the side in a car, screaming with his mouth wide open, as if on a rollercoaster.© Volkswagen
    Frames from Volkswagen “Montaña rusa”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Montaña rusa” in order, with its length, framing and what happens in it.

    A man in his 30s, wearing a white shirt and black tie, walks through a dimly lit parking garage with a neutral expression.© VolkswagenA man in a white shirt and dark pants walks towards a blue Volkswagen car parked in an underground parking garage.© VolkswagenTwo blue Volkswagen cars, one with a tow hitch, connect in a dark, empty underground parking garage.© VolkswagenA man in his 30s, wearing a white shirt and tie, is seen from the side in a car, screaming with his mouth wide open, as if on a rollercoaster.© VolkswagenA large, bright red neon sign with illegible text is reflected on a wet, dark surface at night, with cars speeding past in the background.© Volkswagen
    Length: 88 s · Shots: 51 · Average shot: 1.7 s · Format: cgi

  3. 03Ad ideas: every spot built on a urban fantasy

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Montaña rusa” is built on a urban fantasy. Search the library by idea to see every spot that uses it.

    Genesis “No Old Ideas”© GenesisO₂ Deutschland “Every Home”© O₂ DeutschlandAdobe Photoshop “Fantastic Voyage”© Adobe PhotoshopRenault “Roland Garros”© Renault
    Genesis · O₂ Deutschland · Adobe Photoshop · Renault

More commercials by Vellas

  • Budweiser "Placar" (2021) commercial still© BudweiserBudweiser “Placar” 2021Dir. Vellas · Africa São Paulo PublicidadeCiclope Gold 2021
  • Renault Kwid Ousider "Caverna do Dragão" (2019) commercial still© Renault Kwid OusiderRenault Kwid Ousider “Caverna do Dragão” 2019Dir. Vellas · DPZ&TEl Ojo de Iberoamérica Gold 2019
  • Renault Stepway "Aposta" (2019) commercial still© Renault StepwayRenault Stepway “Aposta” 2019Dir. Vellas · DPZ&TEl Ojo de Iberoamérica Gold 2019
  • Mitsubishi L200 Triton "Watermopilasgrado" (2016) commercial still© Mitsubishi L200 TritonMitsubishi L200 Triton “Watermopilasgrado” 2016Dir. Vellas · AfricaEl Ojo de Iberoamérica Gold 2016
  • M-Monochrom "Alma" (2013) commercial still© M-MonochromM-Monochrom “Alma” 2013Dir. Vellas · F/Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Gold 2013
  • Leica "Soul" (2013) commercial still© LeicaLeica “Soul” 2013Dir. Vellas · F/Nazca Saatchi & SaatchiClio Awards Gold 2013

More from AlmapBBDO

  • Kombi Volkswagen "Los últimos deseos de la kombi" (2014) commercial still© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
  • Pedigree "CARAMELO" (2026) commercial still© PedigreePedigree “CARAMELO” 2026Dir. Paulo Gonçalves · AlmapBBDOANDY Awards Gold 2026
  • Getty Images "Endless Stories" (2019) commercial still© Getty ImagesGetty Images “Endless Stories” 2019AlmapBBDOANDY Awards Gold 2019
  • Varejo "Misturados" (2016) commercial still© VarejoVarejo “Misturados” 2016Dir. Rodrigo Saavedra · AlmapBBDOEl Ojo de Iberoamérica Gold 2016
  • Instituto Igarapé "War on Drugo" (2015) commercial still© Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009

Award-winning auto commercials

Questions

Who directed the Volkswagen “Montaña rusa” commercial?

Vellas directed it, produced by Anonymous Content, for the agency AlmapBBDO.

Which agency made Volkswagen “Montaña rusa”?

AlmapBBDO created it for Volkswagen (2025).

What awards did Volkswagen “Montaña rusa” win?

1 awards, including El Ojo de Iberoamérica 2025 Bronze Producción Audiovisual.

What is the tagline of Volkswagen “Montaña rusa”?

“NUEVO NIVUS. ¿TE ATREVES?”

Sources for the credits and awards

elojodeiberoamerica.com