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Volkswagen “Kid’s Dreams” 2019

Volkswagen “Kid’s Dreams” (2019) is a Volkswagen commercial directed by Sebastian Strasser for Grabarz & Partner Werbeagentur GmbH, produced by Anorak. It won 6 awards, including ADC*E 2018 Gold Film & Radio — TV/Cinema Commercials, Cannes Lions 2018 Film Silver and D&AD 2018 Wood Pencil — Film Advertising / TV Commercials 61-120 seconds.

Children dream of exotic sports cars, but Volkswagen offers the safety features that make their parents' dreams a reality.

Video: Grabarz & Partner on Vimeo

Shot by shot

  1. A young boy in a racing helmet and goggles drives a blue race car with the number 67 on it, looking determined on a race track.© Volkswagen0:00
  2. A race car speeds across an airfield runway, with large yellow on-screen text "VRROOOM" appearing and expanding across the frame.© Volkswagen0:04
  3. A child stands silhouetted against a bright window, opening curtains in a messy bedroom with a race car bed.© Volkswagen0:10
  4. A silver DeLorean car with its headlights on slowly reverses out of a dark garage into a leafy exterior setting.© Volkswagen0:20
  5. A young girl with long, curly brown hair watches a bright yellow Lamborghini sports car drive past her on a city street during the day.© Volkswagen0:24
  6. A young girl with long, curly red hair and blue eyes looks around with a curious expression, with a blue car in the background.© Volkswagen0:27
  7. Two young boys look at a classic green muscle car on display in a showroom window at night, one boy takes a photo.© Volkswagen0:37
  8. A white Porsche sports car drives down a city street, followed by a group of young men on BMX bikes, under a bright sky.© Volkswagen0:44
  9. A young girl with light brown hair, wearing a colorful top and seatbelt, sips from a straw in a car seat, looking thoughtfully out the window.© Volkswagen0:51
  10. A young boy with a backpack walks away from the camera, looking at a silver sports car emerging from a garage on a city street.© Volkswagen0:56
  11. A young boy with a backpack crosses a city street, looking left as a gold car approaches in the background.© Volkswagen1:02
  12. A young man with curly red hair, wearing a green jacket, sits in the driver's seat of a car, looking forward with a slight smile.© Volkswagen1:07

Stills © Volkswagen. Made by Grabarz & Partner Werbeagentur GmbH, Anorak and Sebastian Strasser.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids dream of supercars, parents choose Volkswagen for safety.

Tagline: “We make the future real. Volkswagen”

childhood dreamsfantasy vs realityaspirational carsparental responsibilitycontrast advertisingdream sequence

The cut

Length
85 s
Shots
51
Average shot
1.7 s

What creatives use Volkswagen “Kid’s Dreams” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Kid’s Dreams”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy in a racing helmet and goggles drives a blue race car with the number 67 on it, looking determined on a race track.© VolkswagenA race car speeds across an airfield runway, with large yellow on-screen text "VRROOOM" appearing and expanding across the frame.© VolkswagenA child stands silhouetted against a bright window, opening curtains in a messy bedroom with a race car bed.© VolkswagenA silver DeLorean car with its headlights on slowly reverses out of a dark garage into a leafy exterior setting.© Volkswagen
    Frames from Volkswagen “Kid’s Dreams”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Kid’s Dreams” in order, with its length, framing and what happens in it.

    A young boy in a racing helmet and goggles drives a blue race car with the number 67 on it, looking determined on a race track.© VolkswagenA race car speeds across an airfield runway, with large yellow on-screen text "VRROOOM" appearing and expanding across the frame.© VolkswagenA child stands silhouetted against a bright window, opening curtains in a messy bedroom with a race car bed.© VolkswagenA silver DeLorean car with its headlights on slowly reverses out of a dark garage into a leafy exterior setting.© VolkswagenA young girl with long, curly brown hair watches a bright yellow Lamborghini sports car drive past her on a city street during the day.© VolkswagenA young girl with long, curly red hair and blue eyes looks around with a curious expression, with a blue car in the background.© Volkswagen
    Length: 85 s · Shots: 51 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a childhood dreams

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Kid’s Dreams” is built on a childhood dreams. Search the library by idea to see every spot that uses it.

    Scandinavian Airlines “Breaking Glass”© Scandinavian AirlinesGot Milk? De California Milk Processor Board “Batalla”© Got Milk? De California Milk Processor BoardVirgin Atlantic “Flying in the Face of Ordinary”© Virgin AtlanticLEGO “Famous Children”© LEGO
    Scandinavian Airlines · Got Milk? De California Milk Processor Board · Virgin Atlantic · LEGO

More commercials by Sebastian Strasser

Award-winning auto commercials

Questions

Who directed the Volkswagen “Kid’s Dreams” commercial?

Sebastian Strasser directed it, produced by Anorak, for the agency Grabarz & Partner Werbeagentur GmbH.

Which agency made Volkswagen “Kid’s Dreams”?

Grabarz & Partner Werbeagentur GmbH created it for Volkswagen (2019).

What awards did Volkswagen “Kid’s Dreams” win?

6 awards, including ADC*E 2018 Gold Film & Radio — TV/Cinema Commercials, Cannes Lions 2018 Film Silver, D&AD 2018 Wood Pencil — Film Advertising / TV Commercials 61-120 seconds and Eurobest 2018 Gold Film A05: Automotive.

What is the tagline of Volkswagen “Kid’s Dreams”?

“We make the future real. Volkswagen”

Sources for the credits and awards

aicpawards.comdandad.orgThe WorkThe WorkThe Workclios.comadceurope.orgLBB