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Volkswagen Camiones “Pista de pruebas” 2018

Volkswagen Camiones “Pista de pruebas” (2018) is a Volkswagen Camiones commercial directed by Dulcidio Caldeira for AlmapBBDO, produced by Boiler Filmes. It won one award: El Ojo de Iberoamérica 2018 Bronze Film – FL7 – Automóviles, camiones y motos.

A Volkswagen truck is put through a series of rigorous tests on a custom-built track, showcasing its durability and performance in challenging conditions.

Video: Volkswagen Camiones y Buses Chile on YouTube

Shot by shot

  1. A wide shot of an empty outdoor test track with red and white markings, under a cloudy sky, with text overlay.© Volkswagen Camiones0:00
  2. A red truck with a white cargo container drives past a line of seven men in uniform on a desert test track under a cloudy sky.© Volkswagen Camiones0:08
  3. A red Volkswagen truck drives towards the camera on a test track, passing through a series of square frames under an overcast sky.© Volkswagen Camiones0:11
  4. An aerial view shows a Volkswagen truck driving through a red and white striped obstacle course on a paved test track during the day.© Volkswagen Camiones0:14
  5. A red Volkswagen truck with a silver cargo bed drives on a test track, navigating over a red speed bump under a cloudy sky.© Volkswagen Camiones0:17
  6. An aerial view shows a truck speeding through a test track with red and white markings and cones, demonstrating its agility.© Volkswagen Camiones0:19
  7. A wide shot shows a group of crew members setting up a test track with cones and barrels on an asphalt surface in a desert landscape during the day.© Volkswagen Camiones0:24
  8. A red truck with a white cargo container drives past a group of people setting up red ramps on an empty asphalt lot under a cloudy sky.© Volkswagen Camiones0:29
  9. A time-lapse shot shows a crew of men building a red metal ramp structure on an outdoor test track during the day.© Volkswagen Camiones0:34
  10. An aerial view shows a red truck and a small group of people on a test track in a desert landscape.© Volkswagen Camiones0:38
  11. An aerial shot shows a vast desert landscape with a large, empty asphalt area where a small group of people are setting up a temporary race track with red and white markings.© Volkswagen Camiones0:40
  12. A Volkswagen truck is parked on a vast, empty desert plain, as a group of people quickly assemble a test track around it.© Volkswagen Camiones0:45

Stills © Volkswagen Camiones. Made by AlmapBBDO, Boiler Filmes and Dulcidio Caldeira.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Building a test track around the truck to highlight its adaptability.

custom-built environmentorchestrated chaostime-lapse constructionmusical accompanimentproduct demonstrationdesert setting

The cut

Length
56 s
Shots
40
Average shot
1.4 s

What creatives use Volkswagen Camiones “Pista de pruebas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen Camiones “Pista de pruebas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of an empty outdoor test track with red and white markings, under a cloudy sky, with text overlay.© Volkswagen CamionesA red truck with a white cargo container drives past a line of seven men in uniform on a desert test track under a cloudy sky.© Volkswagen CamionesA red Volkswagen truck drives towards the camera on a test track, passing through a series of square frames under an overcast sky.© Volkswagen CamionesAn aerial view shows a Volkswagen truck driving through a red and white striped obstacle course on a paved test track during the day.© Volkswagen Camiones
    Frames from Volkswagen Camiones “Pista de pruebas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen Camiones “Pista de pruebas” in order, with its length, framing and what happens in it.

    A wide shot of an empty outdoor test track with red and white markings, under a cloudy sky, with text overlay.© Volkswagen CamionesA red truck with a white cargo container drives past a line of seven men in uniform on a desert test track under a cloudy sky.© Volkswagen CamionesA red Volkswagen truck drives towards the camera on a test track, passing through a series of square frames under an overcast sky.© Volkswagen CamionesAn aerial view shows a Volkswagen truck driving through a red and white striped obstacle course on a paved test track during the day.© Volkswagen CamionesA red Volkswagen truck with a silver cargo bed drives on a test track, navigating over a red speed bump under a cloudy sky.© Volkswagen CamionesAn aerial view shows a truck speeding through a test track with red and white markings and cones, demonstrating its agility.© Volkswagen Camiones
    Length: 56 s · Shots: 40 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a time-lapse construction

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen Camiones “Pista de pruebas” is built on a time-lapse construction. Search the library by idea to see every spot that uses it.

    HSBC “Invitation”© HSBCNAB “Journey”© NABCoachella “2022 Show Open”© Coachella
    HSBC · NAB · Coachella

More commercials by Dulcidio Caldeira

  • Volkswagen Side Assist "Bathroom" (2013) commercial still© Volkswagen Side AssistVolkswagen Side Assist “Bathroom” 2013Dir. Dulcidio Caldeira · AlmapBBDOLondon International Awards Silver 2013
  • Ducoco "Gymnastics" (2015) commercial still© DucocoDucoco “Gymnastics” 2015Dir. Dulcidio Caldeira · BORGHI/LOWECannes Lions Bronze 2015
  • VIVO "Fibra" (2025) commercial still© VIVOVIVO “Fibra” 2025Dir. Dulcidio Caldeira
  • United Nations Global Compact "Message from Carl Sagan" (2023) commercial still© United Nations Global CompactUnited Nations Global Compact “Message from Carl Sagan” 2023Dir. Dulcidio Caldeira · AlmapBBDO

More from AlmapBBDO

  • Kombi Volkswagen "Los últimos deseos de la kombi" (2014) commercial still© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
  • Pedigree "CARAMELO" (2026) commercial still© PedigreePedigree “CARAMELO” 2026Dir. Paulo Gonçalves · AlmapBBDOANDY Awards Gold 2026
  • Getty Images "Endless Stories" (2019) commercial still© Getty ImagesGetty Images “Endless Stories” 2019AlmapBBDOANDY Awards Gold 2019
  • Varejo "Misturados" (2016) commercial still© VarejoVarejo “Misturados” 2016Dir. Rodrigo Saavedra · AlmapBBDOEl Ojo de Iberoamérica Gold 2016
  • Instituto Igarapé "War on Drugo" (2015) commercial still© Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009

Award-winning auto commercials

Questions

Who directed the Volkswagen Camiones “Pista de pruebas” commercial?

Dulcidio Caldeira directed it, produced by Boiler Filmes, for the agency AlmapBBDO.

Which agency made Volkswagen Camiones “Pista de pruebas”?

AlmapBBDO created it for Volkswagen Camiones (2018).

What awards did Volkswagen Camiones “Pista de pruebas” win?

1 awards, including El Ojo de Iberoamérica 2018 Bronze Film – FL7 – Automóviles, camiones y motos.

Sources for the credits and awards

elojodeiberoamerica.com