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Volkswagen “Born Confident” 2018

Volkswagen “Born Confident” (2018) is a Volkswagen commercial directed by Nick Gordon for adam&eve\TBWA, produced by Somesuch. It won 2 awards, including British Arrows 2018 Craft Silver — Animation: 3D.

A baby ram, born in a stormy night, grows up to be a confident leader, mirroring the Volkswagen T-Roc's journey as a bold and capable vehicle.

Video: Volkswagen UK on YouTube

Shot by shot

  1. A black and white sheepdog herds a flock of sheep and a lamb across a rocky, grassy hillside overlooking a bright blue ocean under a clear sky.© Volkswagen0:09
  2. A black and white border collie dog barks at a sheep on a rocky, grassy hillside near the ocean during the day.© Volkswagen0:10
  3. A black ram with large horns stands confidently on a rocky hillside, looking directly at the camera, with other sheep in the blurred background.© Volkswagen0:11
  4. A border collie and a lamb play on a rocky hill overlooking a bay with small islands and houses under a clear blue sky.© Volkswagen0:12
  5. Volkswagen “Born Confident”, shot 15© Volkswagen0:14
  6. A man and a boy herd a flock of sheep down a winding country road as a white Volkswagen car approaches in the distance.© Volkswagen0:15
  7. A man stands next to a white Volkswagen T-Roc as a flock of sheep and a small lamb cross a rural road in a wide, open landscape.© Volkswagen0:16
  8. A black ram with large, curved horns stands on a dirt road, looking directly at the camera in a rural, outdoor setting.© Volkswagen0:18
  9. A white Volkswagen T-Roc is parked on a coastal road, with a small black lamb standing next to it, under a cloudy sky.© Volkswagen0:20
  10. A small, dark lamb with large ram horns stands on a rural road, looking at the front of a silver car on a sunny day.© Volkswagen0:21
  11. A bald man with a beard sits in the driver's seat of a car, looking down and to the side, in a medium closeup shot.© Volkswagen0:23
  12. A white Volkswagen T-Roc drives on a winding road through a rural landscape with sheep in the background under a bright sky.© Volkswagen0:23

Stills © Volkswagen. Made by adam&eve\TBWA, Somesuch and Nick Gordon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A ram's journey from birth to confident leader parallels the T-Roc's spirit.

Tagline: “Born Confident. We make the future real.”

animal protagonistcoming of agenature's challengessymbolic journeytransformationhero's journey

The cut

Length
30 s
Shots
23
Average shot
1.3 s

What creatives use Volkswagen “Born Confident” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volkswagen “Born Confident”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white sheepdog herds a flock of sheep and a lamb across a rocky, grassy hillside overlooking a bright blue ocean under a clear sky.© VolkswagenA black and white border collie dog barks at a sheep on a rocky, grassy hillside near the ocean during the day.© VolkswagenA black ram with large horns stands confidently on a rocky hillside, looking directly at the camera, with other sheep in the blurred background.© VolkswagenA border collie and a lamb play on a rocky hill overlooking a bay with small islands and houses under a clear blue sky.© Volkswagen
    Frames from Volkswagen “Born Confident”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volkswagen “Born Confident” in order, with its length, framing and what happens in it.

    A black and white sheepdog herds a flock of sheep and a lamb across a rocky, grassy hillside overlooking a bright blue ocean under a clear sky.© VolkswagenA black and white border collie dog barks at a sheep on a rocky, grassy hillside near the ocean during the day.© VolkswagenA black ram with large horns stands confidently on a rocky hillside, looking directly at the camera, with other sheep in the blurred background.© VolkswagenA border collie and a lamb play on a rocky hill overlooking a bay with small islands and houses under a clear blue sky.© VolkswagenVolkswagen “Born Confident”, 0:14© VolkswagenA man and a boy herd a flock of sheep down a winding country road as a white Volkswagen car approaches in the distance.© Volkswagen
    Length: 30 s · Shots: 23 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a animal protagonist

    Before you present an idea, you need to know who has done it, and how.

    Volkswagen “Born Confident” is built on a animal protagonist. Search the library by idea to see every spot that uses it.

    VOLKSWAGEN POLO “Dog”© VOLKSWAGEN POLOCOOP Naturaplan “Franky”© COOP NaturaplanDisneyland Paris “The little duck”© Disneyland ParisSamsung “Ostrich”© Samsung
    VOLKSWAGEN POLO · COOP Naturaplan · Disneyland Paris · Samsung

More commercials by Nick Gordon

  • Volkswagen "Alien" (2017) commercial still© VolkswagenVolkswagen “Alien” 2017Dir. Nick Gordon · adam&eve\TBWAEpica Gold 2017
  • Sony Walkman "Music Pieces" (2008) commercial still© Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008
  • BBC "Street Music" (2003) commercial still© BBCBBC “Street Music” 2003Dir. Nick Gordon · FallonBritish Arrows Gold 2003
  • John Smith's "Only Ordinary by Name" (2015) commercial still© John Smith'sJohn Smith's “Only Ordinary by Name” 2015Dir. Nick Gordon · adam&eve\TBWAEpica Silver 2015
  • PlayStation "Pace of Life" (2006) commercial still© PlayStationPlayStation “Pace of Life” 2006Dir. Nick Gordon · TBWALondonD&AD Wood Pencil 2006
  • Philadelphia Cream Cheese "The Adventures of the Phillyboy" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of the Phillyboy” 2026Dir. Nick Gordon · Johannes Leonardo

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning auto commercials

Questions

Who directed the Volkswagen “Born Confident” commercial?

Nick Gordon directed it, produced by Somesuch, for the agency adam&eve\TBWA.

Which agency made Volkswagen “Born Confident”?

adam&eve\TBWA created it for Volkswagen (2018).

What awards did Volkswagen “Born Confident” win?

2 awards, including British Arrows 2018 Craft Silver — Animation: 3D and British Arrows 2018 Craft Silver — Cgi.

What is the tagline of Volkswagen “Born Confident”?

“Born Confident. We make the future real.”

Sources for the credits and awards

britisharrows.comLBB