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PlayStation “Pace of Life” 2006

PlayStation “Pace of Life” (2006) is a PlayStation commercial directed by Nick Gordon for TBWALondon, produced by Academy. It won 3 awards, including D&AD 2006 Wood Pencil — TV & Cinema Crafts / Cinematography.

A young man's mundane morning routine is transformed into a surreal, slow-motion odyssey, highlighting the contrast between everyday life and the immersive world of PlayStation 2.

Video: PlayStationGeneration.it on YouTube

Shot by shot

  1. A young man in a dark green sweater and brown pants walks through a doorway into a kitchen in a suburban home.© PlayStation0:00
  2. A man in a dark green shirt walks into a kitchen, places a bowl on the counter, and opens a cabinet.© PlayStation0:03
  3. A white bowl with small green objects in it sits on a marble countertop in a kitchen.© PlayStation0:06
  4. A man in a brown shirt and dark pants opens a screen door and steps out of a light blue house, with a pair of sandals on the porch.© PlayStation0:11
  5. A man in a red hat and white clothes uses a weed trimmer around a tree on a grassy patch next to a sidewalk in front of a house at night.© PlayStation0:17
  6. A young man in a red shirt and dark cardigan stands on a sidewalk, looking around as another person walks past him on a suburban street.© PlayStation0:21
  7. A small squirrel with a bushy tail picks up a green nut from the ground next to a storm drain on a sunny day.© PlayStation0:30
  8. A man in a green suit walks slowly across a street intersection towards a convenience store, with a delivery truck parked nearby.© PlayStation0:35
  9. A person's hand places a milk carton with a "missing" person's image on it onto a supermarket checkout conveyor belt.© PlayStation0:38
  10. An elderly man with a cane stands on a sidewalk, looking down, as a car drives past him on a sunny day in a suburban neighborhood.© PlayStation0:40
  11. An elderly Asian woman with grey hair and glasses sniffs a carton of milk while a man in a green sweater stands nearby in a convenience store.© PlayStation0:43
  12. A young man in a red shirt and green cardigan walks into a house, holding a carton of milk, with a dog visible outside the screen door.© PlayStation0:48

Stills © PlayStation. Made by TBWALondon, Academy and Nick Gordon.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Slow-motion everyday life to emphasize PlayStation's immersive escape.

Tagline: “for every pace of life”

slow motionmundane transformed into epictime distortionsurrealism in daily lifecontrast of realities

The cut

Length
55 s
Shots
36
Average shot
1.5 s

What creatives use PlayStation “Pace of Life” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of PlayStation “Pace of Life”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a dark green sweater and brown pants walks through a doorway into a kitchen in a suburban home.© PlayStationA man in a dark green shirt walks into a kitchen, places a bowl on the counter, and opens a cabinet.© PlayStationA white bowl with small green objects in it sits on a marble countertop in a kitchen.© PlayStationA man in a brown shirt and dark pants opens a screen door and steps out of a light blue house, with a pair of sandals on the porch.© PlayStation
    Frames from PlayStation “Pace of Life”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of PlayStation “Pace of Life” in order, with its length, framing and what happens in it.

    A young man in a dark green sweater and brown pants walks through a doorway into a kitchen in a suburban home.© PlayStationA man in a dark green shirt walks into a kitchen, places a bowl on the counter, and opens a cabinet.© PlayStationA white bowl with small green objects in it sits on a marble countertop in a kitchen.© PlayStationA man in a brown shirt and dark pants opens a screen door and steps out of a light blue house, with a pair of sandals on the porch.© PlayStationA man in a red hat and white clothes uses a weed trimmer around a tree on a grassy patch next to a sidewalk in front of a house at night.© PlayStationA young man in a red shirt and dark cardigan stands on a sidewalk, looking around as another person walks past him on a suburban street.© PlayStation
    Length: 55 s · Shots: 36 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a slow motion

    Before you present an idea, you need to know who has done it, and how.

    PlayStation “Pace of Life” is built on a slow motion. Search the library by idea to see every spot that uses it.

    Burberry “Festive”© BurberryBetr “Sport Is Everything”© BetrHoka “Murmuration”© HokaKia “EV6”© Kia
    Burberry · Betr · Hoka · Kia

More commercials by Nick Gordon

  • Volkswagen "Alien" (2017) commercial still© VolkswagenVolkswagen “Alien” 2017Dir. Nick Gordon · adam&eve\TBWAEpica Gold 2017
  • Sony Walkman "Music Pieces" (2008) commercial still© Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008
  • BBC "Street Music" (2003) commercial still© BBCBBC “Street Music” 2003Dir. Nick Gordon · FallonBritish Arrows Gold 2003
  • John Smith's "Only Ordinary by Name" (2015) commercial still© John Smith'sJohn Smith's “Only Ordinary by Name” 2015Dir. Nick Gordon · adam&eve\TBWAEpica Silver 2015
  • Philadelphia Cream Cheese "The Adventures of the Phillyboy" (2026) commercial still© Philadelphia Cream CheesePhiladelphia Cream Cheese “The Adventures of the Phillyboy” 2026Dir. Nick Gordon · Johannes Leonardo
  • Lucozade "Spark Something" (2025) commercial still© LucozadeLucozade “Spark Something” 2025Dir. Nick Gordon · Grey

More from TBWALondon

  • Sony Computer Entertainment "Athletes" (2005) commercial still© Sony Computer EntertainmentSony Computer Entertainment “Athletes” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Sony Computer Entertainment Europe "Traders" (2005) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Traders” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Playstation 2 "Chicken" (2004) commercial still© Playstation 2Playstation 2 “Chicken” 2004Dir. Russell Brooke · TBWALondonD&AD Wood Pencil 2004
  • Nissan "Hoybot" (2016) commercial still© NissanNissan “Hoybot” 2016Dir. Bob Harlow · TBWALondon
  • PlayStation "Wolfman" (2002) commercial still© PlayStationPlayStation “Wolfman” 2002Dir. Tim Hope · TBWALondon

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the PlayStation “Pace of Life” commercial?

Nick Gordon directed it, produced by Academy, for the agency TBWALondon.

Which agency made PlayStation “Pace of Life”?

TBWALondon created it for PlayStation (2006).

What awards did PlayStation “Pace of Life” win?

3 awards, including D&AD 2006 Wood Pencil — TV & Cinema Crafts / Cinematography, D&AD 2006 Wood Pencil — TV & Cinema Crafts / Direction and D&AD 2006 Wood Pencil — TV & Cinema Crafts / Use Of Music.

What is the tagline of PlayStation “Pace of Life”?

“for every pace of life”

Sources for the credits and awards

dandad.org