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Vogue “Elle Fanning's Fan Fantasy” 2017

Vogue “Elle Fanning's Fan Fantasy” (2017) is a Vogue commercial directed by Ariel Schulman and Henry Joost, produced by Supermarché. It won one award: Kinsale Sharks 2017 Bronze Film (A.International Film - Broadcast Tv, Cinema, Online) - 17.Publications, Media, Newspapers, TV Channels.

Elle Fanning explores the many meanings of "fan" in a whimsical, jungle-themed setting, from fanning herself to fawning over a rabbit.

Video: Vogue on YouTube

Shot by shot

  1. The word "Fan" appears in a serif font on a solid green background, introducing the commercial's theme.© Vogue0:00
  2. A single golden letter "L" is centered on a solid green background, appearing as a title card.© Vogue0:04
  3. The words "Elle Fanning a rock" appear in a yellow serif font on a solid dark green background.© Vogue0:11
  4. The words "Elle fanning a fawn" appear in a light yellow serif font against a solid dark green background.© Vogue0:18
  5. Vogue “Elle Fanning's Fan Fantasy”, shot 18© Vogue0:26
  6. A tiny Elle Fanning stands on a patterned table, surrounded by lush green plants, as a hand holding a fan appears on the left.© Vogue0:34
  7. Vogue “Elle Fanning's Fan Fantasy”, shot 26© Vogue0:41
  8. Elle Fanning, a young blonde woman, holds a fan of money in front of her face, looking directly at the camera in a studio with a jungle backdrop.© Vogue0:45
  9. Yellow text appears word by word on a solid green background, spelling out "Elle Fanning's fan fantasy."© Vogue0:54
  10. The words "Elle Fanning fans fanning Elle Fanning" appear on a solid green background.© Vogue1:03
  11. The word "Fan" appears on a solid green background, then quickly changes to "Fin" with a glitch effect.© Vogue1:25
  12. A young woman with blonde hair, wearing a tan coat, smiles as her hair blows in the wind, with production credits overlaid on a jungle-like background.© Vogue1:36

Stills © Vogue. Made by Supermarché and Ariel Schulman and Henry Joost.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A playful exploration of the word "fan" with Elle Fanning.

wordplaycelebrity cameovisual punswhimsical settingmeta-commentaryfast-paced editing

The cut

Length
118 s
Shots
51
Average shot
2.3 s

What creatives use Vogue “Elle Fanning's Fan Fantasy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vogue “Elle Fanning's Fan Fantasy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The word "Fan" appears in a serif font on a solid green background, introducing the commercial's theme.© VogueThe words "Elle Fanning a rock" appear in a yellow serif font on a solid dark green background.© VogueThe words "Elle fanning a fawn" appear in a light yellow serif font against a solid dark green background.© VogueVogue “Elle Fanning's Fan Fantasy”, 0:26© Vogue
    Frames from Vogue “Elle Fanning's Fan Fantasy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vogue “Elle Fanning's Fan Fantasy” in order, with its length, framing and what happens in it.

    The word "Fan" appears in a serif font on a solid green background, introducing the commercial's theme.© VogueThe words "Elle Fanning a rock" appear in a yellow serif font on a solid dark green background.© VogueThe words "Elle fanning a fawn" appear in a light yellow serif font against a solid dark green background.© VogueVogue “Elle Fanning's Fan Fantasy”, 0:26© VogueA tiny Elle Fanning stands on a patterned table, surrounded by lush green plants, as a hand holding a fan appears on the left.© VogueVogue “Elle Fanning's Fan Fantasy”, 0:41© Vogue
    Length: 118 s · Shots: 51 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a wordplay

    Before you present an idea, you need to know who has done it, and how.

    Vogue “Elle Fanning's Fan Fantasy” is built on a wordplay. Search the library by idea to see every spot that uses it.

    Pot Noodle “Lost the Pot”© Pot NoodlePringles “Multigran”© PringlesGandhi “Liberías Gandhi”© Gandhidu “Too Complicated”© du
    Pot Noodle · Pringles · Gandhi · du

Award-winning media & entertainment commercials

Questions

Who directed the Vogue “Elle Fanning's Fan Fantasy” commercial?

Ariel Schulman and Henry Joost directed it, produced by Supermarché.

What awards did Vogue “Elle Fanning's Fan Fantasy” win?

1 awards, including Kinsale Sharks 2017 Bronze Film (A.International Film - Broadcast Tv, Cinema, Online) - 17.Publications, Media, Newspapers, TV Channels.

Sources for the credits and awards

web.archive.orgweb.archive.org