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Vogue “Body Language” 2022

Vogue “Body Language” (2022) is a Vogue commercial directed by Camille Summers-Valli, produced by Somesuch. It won 2 awards, including ADC 2022 Silver Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Use of Music / Sound and Ciclope 2022 Silver Special Categories Fashion Film.

This ad challenges societal beauty standards by showcasing diverse women, including celebrities and everyday individuals, embracing their bodies and redefining what it means to be beautiful.

Video: Camille Summers-Valli on Vimeo

Shot by shot

  1. A woman with long braids in a red and blue dress reclines on a draped platform in a studio, transitioning from silhouette to full visibility.© Vogue0:00
  2. A woman with long red hair, wearing a black lace-up dress, poses in a studio, touching her hip.© Vogue0:30
  3. A woman with short curly hair, wearing a white tank top and light-colored underwear, stands on a scale in a bathroom, looking down at her feet.© Vogue0:40
  4. A woman with dark hair and a black sports bra wraps blue boxing tape around her hands, looking focused against a clear blue sky.© Vogue0:55
  5. Kim Kardashian, a woman with long dark hair, wearing a black long-sleeved top and pants, sits on the floor in a studio, looking to the side.© Vogue1:17
  6. A young Black woman with braided hair lies on a white pillow, smiling and talking, in a bright, minimalist room.© Vogue1:39
  7. A woman in her 40s, wearing a sheer green dress, sits on the floor in a studio, looking at the camera and talking.© Vogue2:03
  8. A woman in her 20s, wearing a teal top, is seen from a low angle against a clear blue sky, looking up with a determined expression.© Vogue2:26
  9. A woman with dark skin and curly hair, wearing a short, light orange dress, walks away from the camera in a parking lot at dusk.© Vogue2:33
  10. A young woman with long braids, wearing a green top and shorts, bends down in a large, industrial studio space.© Vogue2:39
  11. A young woman with red hair, wearing a green cutout top, leans out of a car window, stretching her arms above her head, on a sunny day.© Vogue2:45
  12. A woman with braided hair laughs joyfully, her mouth open, with golden hour light on her face in an outdoor setting.© Vogue2:51

Stills © Vogue. Made by Somesuch and Camille Summers-Valli.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse women, including Kim Kardashian, celebrate body positivity and self-acceptance.

Tagline: “My body, my body, my body, my body. It's my body, my body. My body, my body, my body. It's sacred to me, you know, and it's my own.”

celebrity endorsementbody positivitydiverse castpersonal testimonialsempowerment anthemtransformation sequence

The cut

Length
215 s
Shots
83
Average shot
2.6 s

What creatives use Vogue “Body Language” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vogue “Body Language”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with long braids in a red and blue dress reclines on a draped platform in a studio, transitioning from silhouette to full visibility.© VogueA woman with long red hair, wearing a black lace-up dress, poses in a studio, touching her hip.© VogueA woman with short curly hair, wearing a white tank top and light-colored underwear, stands on a scale in a bathroom, looking down at her feet.© VogueA woman with dark hair and a black sports bra wraps blue boxing tape around her hands, looking focused against a clear blue sky.© Vogue
    Frames from Vogue “Body Language”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vogue “Body Language” in order, with its length, framing and what happens in it.

    A woman with long braids in a red and blue dress reclines on a draped platform in a studio, transitioning from silhouette to full visibility.© VogueA woman with long red hair, wearing a black lace-up dress, poses in a studio, touching her hip.© VogueA woman with short curly hair, wearing a white tank top and light-colored underwear, stands on a scale in a bathroom, looking down at her feet.© VogueA woman with dark hair and a black sports bra wraps blue boxing tape around her hands, looking focused against a clear blue sky.© VogueKim Kardashian, a woman with long dark hair, wearing a black long-sleeved top and pants, sits on the floor in a studio, looking to the side.© VogueA young Black woman with braided hair lies on a white pillow, smiling and talking, in a bright, minimalist room.© Vogue
    Length: 215 s · Shots: 83 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Vogue “Body Language” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Camille Summers-Valli

  • The New York Times "The Truth Takes a Journalist" (2022) commercial still© The New York TimesThe New York Times “The Truth Takes a Journalist” 2022Dir. Camille Summers-Valli · Droga5Webby Awards Winner 2022
  • Airbnb "NYT Games - It's Your Day to Play" (2026) commercial still© AirbnbAirbnb “NYT Games - It's Your Day to Play” 2026Dir. Camille Summers-Valli · The New York Times
  • Coach "Unlock Your Courage" (2024) commercial still© CoachCoach “Unlock Your Courage” 2024Dir. Camille Summers-Valli · APE_CC
  • H&M "Movers Unite" (2023) commercial still© H&MH&M “Movers Unite” 2023Dir. Camille Summers-Valli
  • Burberry "My Burberry Blush Fragrance" (2023) commercial still© BurberryBurberry “My Burberry Blush Fragrance” 2023Dir. Camille Summers-Valli
  • Hermes "Soie" (2023) commercial still© HermesHermes “Soie” 2023Dir. Camille Summers-Valli

Award-winning media & entertainment commercials

Questions

Who directed the Vogue “Body Language” commercial?

Camille Summers-Valli directed it, produced by Somesuch.

What awards did Vogue “Body Language” win?

2 awards, including ADC 2022 Silver Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Use of Music / Sound and Ciclope 2022 Silver Special Categories Fashion Film.

What is the tagline of Vogue “Body Language”?

“My body, my body, my body, my body. It's my body, my body. My body, my body, my body. It's sacred to me, you know, and it's my own.”

Sources for the credits and awards

oneclub.orgawards.ciclopefestival.com