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Visionlab “Sunset” 2014

Visionlab “Sunset” (2014) is a Visionlab commercial for Lola Lowe. It won one award: Cannes Lions 2014 Film Silver.

A couple watches a romantic sunset, but a voice-over reveals the sun is a dangerous, exploding ball of fire, urging viewers to protect their eyes with Visionlab sunglasses.

Video: LOLA on YouTube

Frames

  1. A couple sits on a beach, silhouetted against a vibrant sunset over the ocean, with two champagne glasses in the foreground.© Visionlab0:00
  2. Visionlab “Sunset”, shot 1© Visionlab0:05
  3. A bright, fiery sun with solar flares is shown in a wide shot, with Spanish and English subtitles describing it as an incandescent ball of fire.© Visionlab0:11
  4. Visionlab “Sunset”, shot 2© Visionlab0:18
  5. A couple sits on a beach, silhouetted against a vibrant orange sunset over the ocean, with two champagne glasses beside them.© Visionlab0:25
  6. A bright, fiery sun with solar flares is shown in a wide shot, with Spanish subtitles translated to English at the bottom of the screen.© Visionlab0:28
  7. A pair of sunglasses with reflective lenses is shown against a bright blue sky with white clouds, with text displaying prices for sunglasses.© Visionlab0:35
  8. The Visionlab logo and website are displayed against a bright blue sky with soft white clouds, with a tagline at the bottom.© Visionlab0:41

Stills © Visionlab. Made by Lola Lowe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Debunking the romantic myth of sunsets to highlight the need for eye protection.

Tagline: “El sol no es lo que nos venden. Protégete con la calidad que te mereces.”

romantic setting subvertedscientific explanationproblem-solutionvoice of authoritydirect address to audience

The cut

Length
43 s
Shots
6
Average shot
7.2 s
Format
mixed

What creatives use Visionlab “Sunset” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Visionlab “Sunset”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A couple sits on a beach, silhouetted against a vibrant sunset over the ocean, with two champagne glasses in the foreground.© VisionlabVisionlab “Sunset”, 0:05© VisionlabA bright, fiery sun with solar flares is shown in a wide shot, with Spanish and English subtitles describing it as an incandescent ball of fire.© VisionlabVisionlab “Sunset”, 0:18© Visionlab
    Frames from Visionlab “Sunset”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Visionlab “Sunset” in order, with its length, framing and what happens in it.

    A couple sits on a beach, silhouetted against a vibrant sunset over the ocean, with two champagne glasses in the foreground.© VisionlabVisionlab “Sunset”, 0:05© VisionlabA bright, fiery sun with solar flares is shown in a wide shot, with Spanish and English subtitles describing it as an incandescent ball of fire.© VisionlabVisionlab “Sunset”, 0:18© VisionlabA couple sits on a beach, silhouetted against a vibrant orange sunset over the ocean, with two champagne glasses beside them.© VisionlabA bright, fiery sun with solar flares is shown in a wide shot, with Spanish subtitles translated to English at the bottom of the screen.© Visionlab
    Length: 43 s · Shots: 6 · Average shot: 7.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a scientific explanation

    Before you present an idea, you need to know who has done it, and how.

    Visionlab “Sunset” is built on a scientific explanation. Search the library by idea to see every spot that uses it.

    -196 “Ridiculous! How -196 defied the hottest trends”© -196Sprite “HURTS REAL GOOD”© SpriteGatorade “G Active - Water Made Active”© GatoradeBioré “Biore. Clean. Honest”© Bioré
    -196 · Sprite · Gatorade · Bioré

Award-winning retail commercials

Questions

Which agency made Visionlab “Sunset”?

Lola Lowe created it for Visionlab (2014).

What awards did Visionlab “Sunset” win?

1 awards, including Cannes Lions 2014 Film Silver.

What is the tagline of Visionlab “Sunset”?

“El sol no es lo que nos venden. Protégete con la calidad que te mereces.”

Sources for the credits and awards

The WorkThe Work