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Viaplay “Frozen” 2015

Viaplay “Frozen” (2015) is a Viaplay commercial for Honesty. It won one award: Epica 2015 Silver Branded Content & Entertainment.

A young Sami girl, frustrated by her mother's refusal to let her watch more "Frozen," expresses her desire to watch the film on Viaplay.

Video: Honesty on Vimeo

Shot by shot

  1. Two children sit in the snow outside a wooden cabin at night, next to a glowing snow sculpture.© Viaplay0:00
  2. A young child in a winter hat and jacket looks intently at something out of frame, with a blurred foreground element.© Viaplay0:19
  3. A young child in a colorful hat and winter coat looks directly at the camera, with a blurred foreground and a wooden building in the background at night.© Viaplay0:20
  4. A young child in a winter hat and jacket looks intently at something off-screen, with a blurred foreground element, at night.© Viaplay0:24
  5. A young child in a colorful winter hat and jacket looks intently at something out of frame, with a blurred foreground element and a wooden building in the background at night.© Viaplay0:24
  6. A young child in a red and purple winter hat and jacket looks intently at something out of frame, with a blurred foreground element.© Viaplay0:25
  7. A young child in a red and purple winter coat and hat looks directly at the camera, with a blurred foreground and background.© Viaplay0:26

Stills © Viaplay. Made by Honesty.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kids' love for "Frozen" drives demand for Viaplay.

Tagline: “EVERYONE HAPPY”

child's pleaparental restrictiondirect address to camerasinging a popular songcute kids

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Viaplay “Frozen” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Viaplay “Frozen”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two children sit in the snow outside a wooden cabin at night, next to a glowing snow sculpture.© ViaplayA young child in a winter hat and jacket looks intently at something out of frame, with a blurred foreground element.© ViaplayA young child in a colorful hat and winter coat looks directly at the camera, with a blurred foreground and a wooden building in the background at night.© ViaplayA young child in a winter hat and jacket looks intently at something off-screen, with a blurred foreground element, at night.© Viaplay
    Frames from Viaplay “Frozen”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Viaplay “Frozen” in order, with its length, framing and what happens in it.

    Two children sit in the snow outside a wooden cabin at night, next to a glowing snow sculpture.© ViaplayA young child in a winter hat and jacket looks intently at something out of frame, with a blurred foreground element.© ViaplayA young child in a colorful hat and winter coat looks directly at the camera, with a blurred foreground and a wooden building in the background at night.© ViaplayA young child in a winter hat and jacket looks intently at something off-screen, with a blurred foreground element, at night.© ViaplayA young child in a colorful winter hat and jacket looks intently at something out of frame, with a blurred foreground element and a wooden building in the background at night.© ViaplayA young child in a red and purple winter hat and jacket looks intently at something out of frame, with a blurred foreground element.© Viaplay
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a direct address to camera

    Before you present an idea, you need to know who has done it, and how.

    Viaplay “Frozen” is built on a direct address to camera. Search the library by idea to see every spot that uses it.

    Lada “Thank You Russia”© LadaInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandJack & Jones “Making The Cut”© Jack & JonesApple “Get a Mac”© Apple
    Lada · Inspired by Iceland · Jack & Jones · Apple

Award-winning media & entertainment commercials

Questions

Which agency made Viaplay “Frozen”?

Honesty created it for Viaplay (2015).

What awards did Viaplay “Frozen” win?

1 awards, including Epica 2015 Silver Branded Content & Entertainment.

What is the tagline of Viaplay “Frozen”?

“EVERYONE HAPPY”

Sources for the credits and awards

winners.epica-awards.com