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Vhi “Cat” 2018

Vhi “Cat” (2018) is a Vhi commercial for Publicis, produced by Piranha Bar. It won one award: Kinsale Sharks 2018 Bronze Film Craft (Irish) - Animation.

A woman's dream holiday turns into a medical emergency, but Vhi Healthcare's global support system ensures her recovery and safe return home, all depicted through charming miniature scenes.

Video: Piranha Bar on YouTube

Shot by shot

  1. A young woman in a pink top holds a brochure, as a miniature version of her exits a toy plane and gets into a toy car.© Vhi0:00
  2. A woman in pink pajamas smiles behind a miniature diorama of Havana, Cuba, with a blue toy car driving past colorful buildings.© Vhi0:05
  3. A small, animated woman in a hospital gown sits on a miniature hospital bed, while a blurred live-action woman watches over her in a dimly lit room.© Vhi0:08
  4. A woman's hand adjusts a purple lamp next to a miniature office scene with two figures and multiple clocks on the wall.© Vhi0:15
  5. A blonde female patient lies in a hospital bed, attended by two doctors, in a miniature hospital room with clocks on the wall.© Vhi0:17
  6. A stop-motion animated woman in a floral top and skirt stands up from a patterned armchair in a miniature room with string lights and a floor lamp.© Vhi0:21
  7. A blonde female doll in a hospital bed uses a tablet, while a female doctor doll stands beside her in a hospital room.© Vhi0:24
  8. Two animated female characters and one male character are in an office setting, while another animated female character stands on a book in a living room setting.© Vhi0:27
  9. A smiling woman in a pink top is seen from the chest up, looking down at a miniature hospital scene with a doctor and patient doll.© Vhi0:29
  10. A woman in a pink top and dark leggings carefully places a purple cushion with a small doll on it, next to miniature hospital figures on a rug in a living room.© Vhi0:30
  11. Two female claymation figures, one with blonde hair and one with brown hair, hug each other in a miniature living room set.© Vhi0:31
  12. A young woman in a pink top hugs an older woman in a floral top in a living room with a miniature city on a table, as text appears on screen.© Vhi0:34

Stills © Vhi. Made by Publicis and Piranha Bar.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Miniature world illustrates Vhi's global support for a medical emergency.

Tagline: “When you need us, we're there”

miniature worldproblem-solutionglobal supportjourney of recoveryfamily concerndollhouse aesthetic

The cut

Length
40 s
Shots
13
Average shot
3.1 s
Format
mixed

What creatives use Vhi “Cat” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Vhi “Cat”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a pink top holds a brochure, as a miniature version of her exits a toy plane and gets into a toy car.© VhiA woman in pink pajamas smiles behind a miniature diorama of Havana, Cuba, with a blue toy car driving past colorful buildings.© VhiA small, animated woman in a hospital gown sits on a miniature hospital bed, while a blurred live-action woman watches over her in a dimly lit room.© VhiA woman's hand adjusts a purple lamp next to a miniature office scene with two figures and multiple clocks on the wall.© Vhi
    Frames from Vhi “Cat”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Vhi “Cat” in order, with its length, framing and what happens in it.

    A young woman in a pink top holds a brochure, as a miniature version of her exits a toy plane and gets into a toy car.© VhiA woman in pink pajamas smiles behind a miniature diorama of Havana, Cuba, with a blue toy car driving past colorful buildings.© VhiA small, animated woman in a hospital gown sits on a miniature hospital bed, while a blurred live-action woman watches over her in a dimly lit room.© VhiA woman's hand adjusts a purple lamp next to a miniature office scene with two figures and multiple clocks on the wall.© VhiA blonde female patient lies in a hospital bed, attended by two doctors, in a miniature hospital room with clocks on the wall.© VhiA stop-motion animated woman in a floral top and skirt stands up from a patterned armchair in a miniature room with string lights and a floor lamp.© Vhi
    Length: 40 s · Shots: 13 · Average shot: 3.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    Vhi “Cat” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More from Publicis

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Vhi “Cat”?

Publicis created it for Vhi (2018).

What awards did Vhi “Cat” win?

1 awards, including Kinsale Sharks 2018 Bronze Film Craft (Irish) - Animation.

What is the tagline of Vhi “Cat”?

“When you need us, we're there”

Sources for the credits and awards

web.archive.orgweb.archive.org