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Verizon “Half House” 2017

Verizon “Half House” (2017) is a Verizon commercial directed by Kevin Thomas for McCann, produced by Thomas Thomas Films. It won one award: Ciclope 2017 Silver Brand Content / Short Form Production Design.

A family lives in a half-house, ingeniously maximizing their small space, highlighting how Verizon Fios provides full internet to their unique home.

Video: Kevin Thomas on Vimeo

Shot by shot

  1. A man in a grey jacket walks a large white dog on a leash past a brick building with black doors on a sunny day.© Verizon0:00
  2. A man walks a white dog past a row of townhouses, one of which is painted green, on a city street during the day.© Verizon0:02
  3. A brown doormat with the word "WELCO" printed in black is seen on a concrete doorstep, with a black railing visible on the right.© Verizon0:07
  4. A young man with dark curly hair and glasses lies upside down on a bed, looking directly at the camera with a neutral expression.© Verizon0:10
  5. A man walks into a small apartment, while a woman practices yoga in a lofted area and a dog runs around.© Verizon0:14
  6. A hand reaches through a picture frame on a wall filled with family photos, as if passing through a portal, in a home interior.© Verizon0:24
  7. A young girl in striped pajamas stands in a small, tiled bathroom, brushing her teeth, seen from behind through a doorway.© Verizon0:29
  8. A split screen shows a woman downloading and a man uploading on their laptops, both completing their tasks quickly in their respective living rooms.© Verizon0:32
  9. A woman in a striped shirt and jeans walks into a modern kitchen, opens a hidden compartment, and pulls out a folding chair.© Verizon0:38
  10. A young girl in a red shirt and patterned leggings opens a hidden drawer in a wooden staircase, revealing silverware and other items.© Verizon0:45
  11. A man and a dog walk down a set of stairs in a small, compact apartment, while a child peeks out from a small room below the stairs.© Verizon0:48
  12. A family of four, including a father, mother, son, and daughter, are seen moving around a modern kitchen, preparing food and drinks.© Verizon0:55

Stills © Verizon. Made by McCann, Thomas Thomas Films and Kevin Thomas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A family in a half-house has full internet with Verizon Fios.

Tagline: “Fios by Verizon”

hidden compartmentsspace-saving solutionsquirky family lifeunexpected revealproblem-solution narrative

The cut

Length
61 s
Shots
25
Average shot
2.4 s

What creatives use Verizon “Half House” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Verizon “Half House”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a grey jacket walks a large white dog on a leash past a brick building with black doors on a sunny day.© VerizonA man walks a white dog past a row of townhouses, one of which is painted green, on a city street during the day.© VerizonA brown doormat with the word "WELCO" printed in black is seen on a concrete doorstep, with a black railing visible on the right.© VerizonA young man with dark curly hair and glasses lies upside down on a bed, looking directly at the camera with a neutral expression.© Verizon
    Frames from Verizon “Half House”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Verizon “Half House” in order, with its length, framing and what happens in it.

    A man in a grey jacket walks a large white dog on a leash past a brick building with black doors on a sunny day.© VerizonA man walks a white dog past a row of townhouses, one of which is painted green, on a city street during the day.© VerizonA brown doormat with the word "WELCO" printed in black is seen on a concrete doorstep, with a black railing visible on the right.© VerizonA young man with dark curly hair and glasses lies upside down on a bed, looking directly at the camera with a neutral expression.© VerizonA man walks into a small apartment, while a woman practices yoga in a lofted area and a dog runs around.© VerizonA hand reaches through a picture frame on a wall filled with family photos, as if passing through a portal, in a home interior.© Verizon
    Length: 61 s · Shots: 25 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a unexpected reveal

    Before you present an idea, you need to know who has done it, and how.

    Verizon “Half House” is built on a unexpected reveal. Search the library by idea to see every spot that uses it.

    Honda “Cog”© HondaPurga Studio “Western”© Purga StudioHornbach AG “Hornbach 1sq. m”© Hornbach AGBelong “Second Life Phones”© Belong
    Honda · Purga Studio · Hornbach AG · Belong

More commercials by Kevin Thomas

More from McCann

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Verizon “Half House” commercial?

Kevin Thomas directed it, produced by Thomas Thomas Films, for the agency McCann.

Which agency made Verizon “Half House”?

McCann created it for Verizon (2017).

What awards did Verizon “Half House” win?

1 awards, including Ciclope 2017 Silver Brand Content / Short Form Production Design.

What is the tagline of Verizon “Half House”?

“Fios by Verizon”

Sources for the credits and awards

web.archive.org