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VABYSMO - Genentech “A Beautiful Sight” 2025

VABYSMO - Genentech “A Beautiful Sight” (2025) is a VABYSMO - Genentech commercial directed by Guto Terni for Grey Health NY, produced by Roof Studio. It won 2 awards, including Clio Health 2025 Gold — Film / 61 Seconds to Five Minutes and ADC 2025 Silver Cube Pharma / Health / Wellness — Motion / Film Craft / Animation.

This animated commercial follows a woman's life journey, from childhood to becoming a doctor, highlighting the importance of vision and care for loved ones, culminating in her caring for her mother's eye health.

Video: Roof Studio on Vimeo

Shot by shot

  1. A baby in a crib reaches up towards a mobile, then a mother leans over the crib and smiles at the baby.© VABYSMO - Genentech0:00
  2. A woman with brown hair and a colorful shirt plays peek-a-boo with a baby in a stroller on a porch.© VABYSMO - Genentech0:07
  3. A young girl with glasses and pigtails looks through a magnifying glass at an ant on a wooden surface, then rides a bicycle through a park.© VABYSMO - Genentech0:23
  4. A young woman with glasses and overalls helps a person who has fallen off their bike in a park.© VABYSMO - Genentech0:35
  5. A person drives a car on a scenic road towards a tunnel, with their hands on the steering wheel and one hand adjusting the radio.© VABYSMO - Genentech0:39
  6. A young woman in a baseball cap and white shirt is seen from a POV shot, hitting a baseball and then celebrating with her arms outstretched on a sunny day.© VABYSMO - Genentech0:43
  7. A hand places a framed photo of a woman holding a baby on a wooden shelf, next to a baseball glove and a baseball.© VABYSMO - Genentech0:57
  8. A hand reaches into a bookshelf to grab a baseball, revealing a framed photo of two women, books, and a university pennant.© VABYSMO - Genentech0:59
  9. A person's hand holds a smartphone with a text message on the screen, then opens a door to reveal a hospital hallway.© VABYSMO - Genentech1:10
  10. A first-person perspective shot shows a hand opening a wooden door to reveal a female patient sitting in an eye exam chair in a doctor's office.© VABYSMO - Genentech1:26
  11. A male doctor with blonde hair and a white lab coat smiles and hugs an elderly woman with white hair in a doctor's office.© VABYSMO - Genentech1:31
  12. A doctor in a white coat hugs an older female patient in a medical office, while a framed photo of a mother and baby sits on a table in the foreground.© VABYSMO - Genentech1:34

Stills © VABYSMO - Genentech. Made by Grey Health NY, Roof Studio and Guto Terni.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Life's journey through a daughter's eyes, emphasizing the importance of vision.

life stagesparent-child bondcareer progressioncaregivingflashbacks/memoriesPOV shots

The cut

Length
123 s
Shots
22
Average shot
5.6 s
Format
animation 3d

What creatives use VABYSMO - Genentech “A Beautiful Sight” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of VABYSMO - Genentech “A Beautiful Sight”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A baby in a crib reaches up towards a mobile, then a mother leans over the crib and smiles at the baby.© VABYSMO - GenentechA woman with brown hair and a colorful shirt plays peek-a-boo with a baby in a stroller on a porch.© VABYSMO - GenentechA young girl with glasses and pigtails looks through a magnifying glass at an ant on a wooden surface, then rides a bicycle through a park.© VABYSMO - GenentechA young woman with glasses and overalls helps a person who has fallen off their bike in a park.© VABYSMO - Genentech
    Frames from VABYSMO - Genentech “A Beautiful Sight”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of VABYSMO - Genentech “A Beautiful Sight” in order, with its length, framing and what happens in it.

    A baby in a crib reaches up towards a mobile, then a mother leans over the crib and smiles at the baby.© VABYSMO - GenentechA woman with brown hair and a colorful shirt plays peek-a-boo with a baby in a stroller on a porch.© VABYSMO - GenentechA young girl with glasses and pigtails looks through a magnifying glass at an ant on a wooden surface, then rides a bicycle through a park.© VABYSMO - GenentechA young woman with glasses and overalls helps a person who has fallen off their bike in a park.© VABYSMO - GenentechA person drives a car on a scenic road towards a tunnel, with their hands on the steering wheel and one hand adjusting the radio.© VABYSMO - GenentechA young woman in a baseball cap and white shirt is seen from a POV shot, hitting a baseball and then celebrating with her arms outstretched on a sunny day.© VABYSMO - Genentech
    Length: 123 s · Shots: 22 · Average shot: 5.6 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a life stages

    Before you present an idea, you need to know who has done it, and how.

    VABYSMO - Genentech “A Beautiful Sight” is built on a life stages. Search the library by idea to see every spot that uses it.

    John Lewis “Always A Woman”© John LewisTAKARA BELMONT Global “Hair Album”© TAKARA BELMONT GlobalGetty Images “From Love to Bingo”© Getty ImagesLloyds TSB “For The Journey”© Lloyds TSB
    John Lewis · TAKARA BELMONT Global · Getty Images · Lloyds TSB

More commercials by Guto Terni

  • CURAVIVA Switzerland, Spitex Switzerland, OdASanté "The Eventful Life of Rosemarie" (2021) commercial still© CURAVIVA Switzerland, Spitex Switzerland, OdASantéCURAVIVA Switzerland, Spitex Switzerland, OdASanté “The Eventful Life of Rosemarie” 2021Dir. Guto Terni · CRKADC Awards Gold 2021

Award-winning tech commercials

Questions

Who directed the VABYSMO - Genentech “A Beautiful Sight” commercial?

Guto Terni directed it, produced by Roof Studio, for the agency Grey Health NY.

Which agency made VABYSMO - Genentech “A Beautiful Sight”?

Grey Health NY created it for VABYSMO - Genentech (2025).

What awards did VABYSMO - Genentech “A Beautiful Sight” win?

2 awards, including Clio Health 2025 Gold — Film / 61 Seconds to Five Minutes and ADC 2025 Silver Cube Pharma / Health / Wellness — Motion / Film Craft / Animation.

Sources for the credits and awards

oneclub.orgclios.comoneclub.org