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Twix “Twix - Bears” 2022

Twix “Twix - Bears” (2022) is a Twix commercial directed by Harold Einstein for adam&eve\TBWA, produced by Another Country. It won 7 awards, including D&AD 2022 Film: Social Commercials Under 30 Seconds Yellow Pencil, Clio 2023 Gold — Film / 30 seconds and under and ADC 2023 Gold Cube Advertising — Television / Film / Online Video / Film - Single.

Two campers discuss the merits of Twix's left and right bars, unaware that two bears are mimicking their conversation and actions nearby.

Video: Harold Einstein on Vimeo

Shot by shot

  1. Two men with long curly hair and glasses sit on a log between two tents in a forest, one holding a Twix bar.© Twix0:00
  2. A person's hand holds up a Twix bar, framed between two blurry, dark, furry objects, possibly bear ears, in an outdoor setting.© Twix0:05
  3. Two people with long, curly hair sit on a log in a forest, seen from behind through a blurry foreground.© Twix0:08
  4. Two photorealistic CGI bears with brown fur and dark eyes are seen from the chest up, peeking through green foliage in a forest, with one bear turning its head to look at the other.© Twix0:12
  5. Two men with long curly hair and mustaches sit in a forest campsite, one holding a Twix bar while the other looks on.© Twix0:18
  6. Two brown bears, one looking at the camera and the other looking right, are partially hidden by green foliage in a forest.© Twix0:20
  7. Two men with long curly hair and mustaches sit in a forest campsite, one holding a Twix bar, looking at it intently while the other looks on.© Twix0:22
  8. Two realistic brown bears with curious expressions peek out from behind green foliage in a sun-dappled forest.© Twix0:24
  9. A Twix bar breaks in half, revealing its caramel and cookie layers, with the tagline "Left or Right, a good decision either way" and the Twix logo appearing on a golden background.© Twix0:26

Stills © Twix. Made by adam&eve\TBWA, Another Country and Harold Einstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bears mimic campers' Twix discussion, highlighting the candy's irresistible appeal.

Tagline: “Left or Right, a good decision either way.”

animal mimicryhidden observersproduct as conversation starternature settingplayful misdirection

The cut

Length
30 s
Shots
9
Average shot
3.3 s
Format
mixed

What creatives use Twix “Twix - Bears” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Twix “Twix - Bears”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men with long curly hair and glasses sit on a log between two tents in a forest, one holding a Twix bar.© TwixA person's hand holds up a Twix bar, framed between two blurry, dark, furry objects, possibly bear ears, in an outdoor setting.© TwixTwo people with long, curly hair sit on a log in a forest, seen from behind through a blurry foreground.© TwixTwo photorealistic CGI bears with brown fur and dark eyes are seen from the chest up, peeking through green foliage in a forest, with one bear turning its head to look at the other.© Twix
    Frames from Twix “Twix - Bears”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Twix “Twix - Bears” in order, with its length, framing and what happens in it.

    Two men with long curly hair and glasses sit on a log between two tents in a forest, one holding a Twix bar.© TwixA person's hand holds up a Twix bar, framed between two blurry, dark, furry objects, possibly bear ears, in an outdoor setting.© TwixTwo people with long, curly hair sit on a log in a forest, seen from behind through a blurry foreground.© TwixTwo photorealistic CGI bears with brown fur and dark eyes are seen from the chest up, peeking through green foliage in a forest, with one bear turning its head to look at the other.© TwixTwo men with long curly hair and mustaches sit in a forest campsite, one holding a Twix bar while the other looks on.© TwixTwo brown bears, one looking at the camera and the other looking right, are partially hidden by green foliage in a forest.© Twix
    Length: 30 s · Shots: 9 · Average shot: 3.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a animal mimicry

    Before you present an idea, you need to know who has done it, and how.

    Twix “Twix - Bears” is built on a animal mimicry. Search the library by idea to see every spot that uses it.

    Twix “Bears”© TwixVerizon Wireless “Can you hear me now? Good”© Verizon Wirelesssagami original “Act of Love”© sagami originalUnicef “Cursing Parrots”© Unicef
    Twix · Verizon Wireless · sagami original · Unicef

More commercials by Harold Einstein

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Twix “Twix - Bears” commercial?

Harold Einstein directed it, produced by Another Country, for the agency adam&eve\TBWA.

Which agency made Twix “Twix - Bears”?

adam&eve\TBWA created it for Twix (2022).

What awards did Twix “Twix - Bears” win?

7 awards, including D&AD 2022 Film: Social Commercials Under 30 Seconds Yellow Pencil, D&AD 2022 Yellow Pencil — Film / Social Commercials Under 30 Seconds, Clio 2023 Gold — Film / 30 seconds and under and ADC 2023 Gold Cube Advertising — Television / Film / Online Video / Film - Single.

What is the tagline of Twix “Twix - Bears”?

“Left or Right, a good decision either way.”

Sources for the credits and awards

dandad.orgclios.comThe WorkThe Workoneclub.orgoneclub.orgoneclub.org