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Toyota “Discovery Machine” 2017

Toyota “Discovery Machine” (2017) is a Toyota commercial, produced by Smuggler. It won one award: AICP Post 2017 Winner Original Music.

A family's Toyota Highlander takes them on a magical journey through fantastical landscapes and exciting events, highlighting the car's advanced features and safety.

Video: Toyota of Wausau on YouTube

Shot by shot

  1. A dark blue Toyota Highlander SUV with its taillights on is parked in a dimly lit garage, facing away from the camera.© Toyota0:00
  2. A young girl with dark hair and bangs looks out the car window with wide eyes, as if seeing something strange, at night.© Toyota0:06
  3. The rear of a black Toyota Highlander is visible on the right, with the "Highlander" emblem in focus, while a colorful street scene with blurred lights and a person on a bicycle is in the background.© Toyota0:10
  4. A young boy with curly hair, wearing headphones, looks out the car window with an excited expression while driving at night, with a girl in the back seat.© Toyota0:11
  5. A brightly lit marquee sign for "DANCING TONIGHT" with a neon dancing couple, on a building at night.© Toyota0:12
  6. A driver's POV from inside a car, looking through the windshield at a party with people in white tuxedos and balloons.© Toyota0:13
  7. A black Toyota car drives past a crowd of people dancing at a party with balloons and pink foliage in the background.© Toyota0:14
  8. A black Toyota Highlander drives forward through a lavish, art deco-inspired party with many people dressed in formal attire, balloons, and confetti.© Toyota0:15
  9. A young woman with short brown hair, wearing a dark top, looks forward with a surprised expression while sitting in the passenger seat of a car at night.© Toyota0:17
  10. A dark blue Toyota Highlander SUV drives through a dark, wooded area at night, with bright, colorful lights appearing behind it.© Toyota0:18
  11. A close-up of a car's headlight, shining brightly into the dark, with a legal disclaimer and brand logo visible at the bottom.© Toyota0:21
  12. A majestic owl with bright orange eyes perches on a frosted pine branch at night, looking directly at the camera.© Toyota0:24

Stills © Toyota. Made by Smuggler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The car is a portal to adventure.

Tagline: “Let's Go Places”

magical realismjourney of discoveryfamily adventureunexpected encountersproduct as enablertransformation of reality

The cut

Length
35 s
Shots
22
Average shot
1.6 s

What creatives use Toyota “Discovery Machine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Toyota “Discovery Machine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark blue Toyota Highlander SUV with its taillights on is parked in a dimly lit garage, facing away from the camera.© ToyotaA young girl with dark hair and bangs looks out the car window with wide eyes, as if seeing something strange, at night.© ToyotaThe rear of a black Toyota Highlander is visible on the right, with the "Highlander" emblem in focus, while a colorful street scene with blurred lights and a person on a bicycle is in the background.© ToyotaA young boy with curly hair, wearing headphones, looks out the car window with an excited expression while driving at night, with a girl in the back seat.© Toyota
    Frames from Toyota “Discovery Machine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Toyota “Discovery Machine” in order, with its length, framing and what happens in it.

    A dark blue Toyota Highlander SUV with its taillights on is parked in a dimly lit garage, facing away from the camera.© ToyotaA young girl with dark hair and bangs looks out the car window with wide eyes, as if seeing something strange, at night.© ToyotaThe rear of a black Toyota Highlander is visible on the right, with the "Highlander" emblem in focus, while a colorful street scene with blurred lights and a person on a bicycle is in the background.© ToyotaA young boy with curly hair, wearing headphones, looks out the car window with an excited expression while driving at night, with a girl in the back seat.© ToyotaA brightly lit marquee sign for "DANCING TONIGHT" with a neon dancing couple, on a building at night.© ToyotaA driver's POV from inside a car, looking through the windshield at a party with people in white tuxedos and balloons.© Toyota
    Length: 35 s · Shots: 22 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Toyota “Discovery Machine” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

Award-winning auto commercials

Questions

What awards did Toyota “Discovery Machine” win?

1 awards, including AICP Post 2017 Winner Original Music.

What is the tagline of Toyota “Discovery Machine”?

“Let's Go Places”

Sources for the credits and awards

aicpawards.com