framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Tinder “Invention of Together” 2018

Tinder “Invention of Together” (2018) is a Tinder commercial, produced by Buck. It won 5 awards, including Clio 2018 Silver — Film Technique (Animation) / Animation, ADC 2018 Silver Cube Motion / Film Craft — Craft in Motion / Film / Animation - Single and LIA 2018 Bronze — Production & Post-Production / CGI Animation.

This ad uses stop-motion animation to tell the story of how humans have always sought connection, from prehistoric times to the modern era of dating apps like Tinder.

Video: BUCK on YouTube

Shot by shot

  1. A hairy, naked, human-like creature with long red hair stands in a lush, pink-hued cave opening, looking out at a vibrant, alien landscape.© Tinder0:00
  2. A stop-motion animated man with a large red beard and dreadlocks puts his finger to his nose, looking directly at the camera.© Tinder0:07
  3. A person with red hair looks into a pond, seeing their reflection and the reflection of another person holding a spear.© Tinder0:15
  4. Two animated hands, one hairy and one smooth, reach out and interlock fingers against a blurred, bokeh background.© Tinder0:24
  5. A caveman and cavewoman, dressed in animal print, lie on a giant purple creature in a lush, colorful forest, sharing a moment of peace.© Tinder0:25
  6. Two small, stylized human figures are seen on a hill next to a large, red, gnarled tree, looking out over a fantastical landscape with distant mountains and volcanoes under a blue sky.© Tinder0:31
  7. A miniature castle on an icy cliff faces a green, hilly landscape across a chasm, with a small figure on a bridge connecting them.© Tinder0:39
  8. A person's hand gently strokes the nose of a shaggy, brown Highland cow with braided hair, in a close-up shot.© Tinder0:42
  9. Three animated figures, a woman in a dress, a man in a uniform, and another man in a suit, stand in a field with a house and hills in the background.© Tinder0:46
  10. Three stop-motion animated figures, two men and a priest, interact on a sidewalk in a park with a city and bridge in the background.© Tinder0:47
  11. A nude, animated male character dances in his living room, holding a phone, with a balcony and city view in the background at sunset.© Tinder0:50
  12. A diverse group of animated people socialize and drink at a dimly lit bar, with some sitting at the counter and others at tables.© Tinder0:55

Stills © Tinder. Made by Buck.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A stop-motion journey through history showing humanity's innate desire for connection.

evolution of humanitysearch for connectionhistorical vignettesstop-motion animationproblem-solution narrativemodern dating solution

The cut

Length
76 s
Shots
21
Average shot
3.6 s
Format
stop motion

What creatives use Tinder “Invention of Together” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tinder “Invention of Together”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A hairy, naked, human-like creature with long red hair stands in a lush, pink-hued cave opening, looking out at a vibrant, alien landscape.© TinderA stop-motion animated man with a large red beard and dreadlocks puts his finger to his nose, looking directly at the camera.© TinderA person with red hair looks into a pond, seeing their reflection and the reflection of another person holding a spear.© TinderTwo animated hands, one hairy and one smooth, reach out and interlock fingers against a blurred, bokeh background.© Tinder
    Frames from Tinder “Invention of Together”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tinder “Invention of Together” in order, with its length, framing and what happens in it.

    A hairy, naked, human-like creature with long red hair stands in a lush, pink-hued cave opening, looking out at a vibrant, alien landscape.© TinderA stop-motion animated man with a large red beard and dreadlocks puts his finger to his nose, looking directly at the camera.© TinderA person with red hair looks into a pond, seeing their reflection and the reflection of another person holding a spear.© TinderTwo animated hands, one hairy and one smooth, reach out and interlock fingers against a blurred, bokeh background.© TinderA caveman and cavewoman, dressed in animal print, lie on a giant purple creature in a lush, colorful forest, sharing a moment of peace.© TinderTwo small, stylized human figures are seen on a hill next to a large, red, gnarled tree, looking out over a fantastical landscape with distant mountains and volcanoes under a blue sky.© Tinder
    Length: 76 s · Shots: 21 · Average shot: 3.6 s · Format: stop motion

  3. 03Ad ideas: every spot built on a evolution of humanity

    Before you present an idea, you need to know who has done it, and how.

    Tinder “Invention of Together” is built on a evolution of humanity. Search the library by idea to see every spot that uses it.

    British Telecom “Hawking”© British TelecomWorld “If You're Human and You Know It”© WorldAIG “Action Is Everything”© AIG
    British Telecom · World · AIG

Award-winning tech commercials

Questions

What awards did Tinder “Invention of Together” win?

5 awards, including Clio 2018 Silver — Film Technique (Animation) / Animation, ADC 2018 Silver Cube Motion / Film Craft — Craft in Motion / Film / Animation - Single, LIA 2018 Bronze — Production & Post-Production / CGI Animation and Epica 2018 Bronze Animation.

Sources for the credits and awards

dandad.orgoneclub.orgwinners.epica-awards.comclios.comliaawards.com