framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Three “Future” 2020

Three “Future” (2020) is a Three commercial directed by Ian Pons Jewell for Wieden+Kennedy, produced by Academy. It won one award: Kinsale Sharks 2020 Bronze Music & Sound Craft (International) - Sound Design.

A woman is transported from her bleak present to a vibrant, futuristic UK, showcasing how 5G technology enhances everyday life and entertainment.

Video: Three UK on YouTube

Shot by shot

  1. A woman in a pink turtleneck is pulled upwards by an unseen force, her hair flying, as she looks up with a shocked expression in a purple-lit room.© Three0:15
  2. A man with a wrinkled face and receding hairline looks up at the camera from behind a counter in a brightly lit, futuristic convenience store.© Three0:48
  3. A man with an age filter applied to his face is seen through a phone screen, looking surprised in a futuristic supermarket.© Three0:54
  4. A person's hands interact with a futuristic smartphone displaying a music app with holographic elements, against a gray tiled background.© Three1:05
  5. A wide shot of a futuristic city street with people at a bus stop, surrounded by holographic advertisements and a red double-decker bus passing by.© Three1:16
  6. A person's arm with a holographic display showing a map and two faces, with a blurred background of dry grass and a camouflage-covered object.© Three1:24
  7. A bearded man with a top knot, wearing a colorful jacket and yellow sunglasses, sits at a concrete table outdoors, writing in a notebook.© Three1:31
  8. A man wearing a VR headset with glowing text sits on an airplane next to an older woman, with a lizard on his shoulder.© Three1:41
  9. A person's hands interact with a futuristic transparent tablet displaying a video streaming interface, showing a download in progress.© Three1:52
  10. A person in a pink mouse costume holds a device, flanked by two other people in futuristic gear on a surreal, alien landscape.© Three2:06
  11. A group of people in a desert-like landscape with pink trees and buildings are running as an explosion occurs behind them, with alien ships in the sky.© Three2:14
  12. A woman in her 30s looks at a holographic screen while a glowing orb floats beside her, with the Eiffel Tower and fireworks visible outside a window.© Three2:28

Stills © Three. Made by Wieden+Kennedy, Academy and Ian Pons Jewell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A journey from a dystopian present to an optimistic 5G future.

Tagline: “Join the future. Three's building the UK's fastest 5G network.”

dystopian presentfuturistic transformationenhanced realityeveryday life in the futuregaming in the futurecelebrity cameo

The cut

Length
181 s
Shots
76
Average shot
2.4 s

What creatives use Three “Future” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Three “Future”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a pink turtleneck is pulled upwards by an unseen force, her hair flying, as she looks up with a shocked expression in a purple-lit room.© ThreeA man with a wrinkled face and receding hairline looks up at the camera from behind a counter in a brightly lit, futuristic convenience store.© ThreeA man with an age filter applied to his face is seen through a phone screen, looking surprised in a futuristic supermarket.© ThreeA person's hands interact with a futuristic smartphone displaying a music app with holographic elements, against a gray tiled background.© Three
    Frames from Three “Future”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Three “Future” in order, with its length, framing and what happens in it.

    A woman in a pink turtleneck is pulled upwards by an unseen force, her hair flying, as she looks up with a shocked expression in a purple-lit room.© ThreeA man with a wrinkled face and receding hairline looks up at the camera from behind a counter in a brightly lit, futuristic convenience store.© ThreeA man with an age filter applied to his face is seen through a phone screen, looking surprised in a futuristic supermarket.© ThreeA person's hands interact with a futuristic smartphone displaying a music app with holographic elements, against a gray tiled background.© ThreeA wide shot of a futuristic city street with people at a bus stop, surrounded by holographic advertisements and a red double-decker bus passing by.© ThreeA person's arm with a holographic display showing a map and two faces, with a blurred background of dry grass and a camouflage-covered object.© Three
    Length: 181 s · Shots: 76 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Three “Future” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Ian Pons Jewell

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Chrysler "Born of Fire" (2011) commercial still© ChryslerChrysler “Born of Fire” 2011Dir. Samuel Bayer · Wieden+KennedyEffie Awards Grand Prix 2012

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026
  • Telstra "Zalunian Profanity" (2025) commercial still© TelstraTelstra “Zalunian Profanity” 2025Dir. Randy KrallmanEpica Gold 2025

Questions

Who directed the Three “Future” commercial?

Ian Pons Jewell directed it, produced by Academy, for the agency Wieden+Kennedy.

Which agency made Three “Future”?

Wieden+Kennedy created it for Three (2020).

What awards did Three “Future” win?

1 awards, including Kinsale Sharks 2020 Bronze Music & Sound Craft (International) - Sound Design.

What is the tagline of Three “Future”?

“Join the future. Three's building the UK's fastest 5G network.”

Sources for the credits and awards

web.archive.orgweb.archive.org