framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

The Obama Foundation “Welcome to the Global Girls Alliance” 2019

The Obama Foundation “Welcome to the Global Girls Alliance” (2019) is a The Obama Foundation commercial directed by MJ Delaney, produced by Moxie Pictures. It won 2 awards, including Clio 2019 Silver — Film Technique (Music - Adapted) / Music - Adapted and AICP Show 2019 Honoree Licensed Soundtrack or Arrangement.

Michelle Obama and girls from around the world sing and dance to Aretha Franklin's "Think" to promote the Global Girls Alliance.

Video: Obama Foundation on YouTube

Shot by shot

  1. A young girl in a pink hijab stands in front of a chalkboard with white chalk drawings, looking directly at the camera.© The Obama Foundation0:00
  2. A young female in a pink hijab and braces speaks directly to the camera in front of a chalkboard with white chalk designs.© The Obama Foundation0:09
  3. Three young girls in hijabs and maroon dresses sing and dance on a stage in an auditorium, with a glowing geometric pattern behind them.© The Obama Foundation0:12
  4. Six young girls in school uniforms sing and dance on a stage in an empty auditorium, with a decorative illuminated screen behind them.© The Obama Foundation0:37
  5. A young girl with a backpack walks down a bright school hallway, singing and gesturing, as other girls join her, dancing and smiling.© The Obama Foundation1:25
  6. A young girl with dark hair sits in an auditorium, looking towards a stage with a glowing rectangular screen and chairs, as other blurred figures sit in the foreground.© The Obama Foundation1:43
  7. A woman with dark hair sits in an auditorium, looking at a stage with school desks and a large screen displaying animated text.© The Obama Foundation1:46
  8. Four diverse schoolgirls, dressed in school uniforms and casual wear, stand together looking up with determined expressions in a modern, bright hallway.© The Obama Foundation2:03
  9. Michelle Obama walks forward with four diverse young girls, all smiling, in a bright, modern, minimalist hallway.© The Obama Foundation2:10
  10. Michelle Obama stands between two young girls, one wearing a hijab, all smiling and looking forward in a bright, modern interior.© The Obama Foundation2:12
  11. Michelle Obama walks forward with four diverse schoolgirls, all smiling, in a bright, modern interior space with white walls and a light wood ceiling.© The Obama Foundation2:16
  12. Michelle Obama and four girls of diverse backgrounds walk forward holding hands, then raise their arms in triumph in front of a white building.© The Obama Foundation2:23

Stills © The Obama Foundation. Made by Moxie Pictures and MJ Delaney.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Girls singing "Think" with Michelle Obama.

Tagline: “The future of our world is only as bright as our girls.”

celebrity endorsementmusical performanceempowerment anthemdiverse castcall to actioninspirational message

The cut

Length
160 s
Shots
16
Average shot
10.0 s

What creatives use The Obama Foundation “Welcome to the Global Girls Alliance” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Obama Foundation “Welcome to the Global Girls Alliance”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl in a pink hijab stands in front of a chalkboard with white chalk drawings, looking directly at the camera.© The Obama FoundationA young female in a pink hijab and braces speaks directly to the camera in front of a chalkboard with white chalk designs.© The Obama FoundationThree young girls in hijabs and maroon dresses sing and dance on a stage in an auditorium, with a glowing geometric pattern behind them.© The Obama FoundationSix young girls in school uniforms sing and dance on a stage in an empty auditorium, with a decorative illuminated screen behind them.© The Obama Foundation
    Frames from The Obama Foundation “Welcome to the Global Girls Alliance”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Obama Foundation “Welcome to the Global Girls Alliance” in order, with its length, framing and what happens in it.

    A young girl in a pink hijab stands in front of a chalkboard with white chalk drawings, looking directly at the camera.© The Obama FoundationA young female in a pink hijab and braces speaks directly to the camera in front of a chalkboard with white chalk designs.© The Obama FoundationThree young girls in hijabs and maroon dresses sing and dance on a stage in an auditorium, with a glowing geometric pattern behind them.© The Obama FoundationSix young girls in school uniforms sing and dance on a stage in an empty auditorium, with a decorative illuminated screen behind them.© The Obama FoundationA young girl with a backpack walks down a bright school hallway, singing and gesturing, as other girls join her, dancing and smiling.© The Obama FoundationA young girl with dark hair sits in an auditorium, looking towards a stage with a glowing rectangular screen and chairs, as other blurred figures sit in the foreground.© The Obama Foundation
    Length: 160 s · Shots: 16 · Average shot: 10.0 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    The Obama Foundation “Welcome to the Global Girls Alliance” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by MJ Delaney

Award-winning public service & ngo commercials

  • WWF "In Hot Water" (2025) commercial still© WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
  • Fire and Emergency New Zealand "You’re Cooked" (2024) commercial still© Fire and Emergency New ZealandFire and Emergency New Zealand “You’re Cooked” 2024Motion SicknessEffie Awards Grand Prix 2024
  • truth "Depression Stick" (2023) commercial still© truthtruth “Depression Stick” 2023Mojo SupermarketEffie Awards Grand Prix 2023
  • New Zealand Government "Unite Against COVID-19" (2022) commercial still© New Zealand GovernmentNew Zealand Government “Unite Against COVID-19” 2022Clemenger BBDOEffie Awards Grand Prix 2022
  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
  • Epuron / German Ministry for the Environment "Power Of Wind" (2008) commercial still© Epuron / German Ministry for the EnvironmentEpuron / German Ministry for the Environment “Power Of Wind” 2008Dir. The Vikings · Nordpol+Eurobest Grand Prix 2007

Questions

Who directed the The Obama Foundation “Welcome to the Global Girls Alliance” commercial?

MJ Delaney directed it, produced by Moxie Pictures.

What awards did The Obama Foundation “Welcome to the Global Girls Alliance” win?

2 awards, including Clio 2019 Silver — Film Technique (Music - Adapted) / Music - Adapted and AICP Show 2019 Honoree Licensed Soundtrack or Arrangement.

What is the tagline of The Obama Foundation “Welcome to the Global Girls Alliance”?

“The future of our world is only as bright as our girls.”

Sources for the credits and awards

aicpawards.comclios.com