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Novartis “Your Attention, Please” 2025

Novartis “Your Attention, Please” (2025) is a Novartis commercial directed by MJ Delaney for Merkley + Partners, produced by Moxie Pictures. It won 2 awards, including Effie US 2026 Gold (Rx - Consumer/DTC) and Clio Health 2025 Bronze — Film / 31 Seconds to 60 Seconds.

This ad uses a catchy song and visuals of women's breasts to grab attention, then pivots to a serious message about breast cancer awareness and early detection, featuring Wanda Sykes.

Video: Novartis on YouTube

Shot by shot

  1. A group of diverse female cheerleaders in red and white uniforms with pom-poms are energetically dancing and shaking their hair against a dark background.© Novartis0:02
  2. A group of diverse cheerleaders in red and white uniforms dance energetically with their arms raised, smiling and moving in unison against a dark background.© Novartis0:03
  3. A woman in a black off-the-shoulder dress is shown from the chest up, walking forward in a studio.© Novartis0:06
  4. A female model in a bright pink sequined outfit walks down a runway during a fashion show.© Novartis0:08
  5. A fit woman in a sports bra lifts a barbell while lying on a bench in a gym, showcasing her toned physique.© Novartis0:11
  6. A painted portrait of a woman in historical attire with a ruffled collar and dark dress is shown, with a red background.© Novartis0:13
  7. A young mother with dark hair sits on a park bench, breastfeeding her baby, with a diaper bag next to her on a sunny day.© Novartis0:17
  8. Two women in colorful sequined outfits and big hair stand in a retro-futuristic white room with star-filled windows, while two other women pose in the background.© Novartis0:23
  9. A young male barista with curly red hair and a green shirt smiles mischievously at the camera in a bright cafe.© Novartis0:25
  10. A woman with curly red hair, wearing a lavender bra, looks at herself in a bathroom mirror, adjusting her bra.© Novartis0:30
  11. A young woman in a black dress poses on a red carpet, smiling at the camera in a grand interior setting.© Novartis0:33
  12. A young woman in a football-themed outfit dances and poses with a football in a split-screen social media video.© Novartis0:36

Stills © Novartis. Made by Merkley + Partners, Moxie Pictures and MJ Delaney.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Grab attention with breasts, then pivot to breast cancer awareness.

Tagline: “So much attention. Yet so ignored.”

misdirectioncelebrity endorsementmusical interludestatistical revealcall to action

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Novartis “Your Attention, Please” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Novartis “Your Attention, Please”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of diverse female cheerleaders in red and white uniforms with pom-poms are energetically dancing and shaking their hair against a dark background.© NovartisA group of diverse cheerleaders in red and white uniforms dance energetically with their arms raised, smiling and moving in unison against a dark background.© NovartisA woman in a black off-the-shoulder dress is shown from the chest up, walking forward in a studio.© NovartisA female model in a bright pink sequined outfit walks down a runway during a fashion show.© Novartis
    Frames from Novartis “Your Attention, Please”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Novartis “Your Attention, Please” in order, with its length, framing and what happens in it.

    A group of diverse female cheerleaders in red and white uniforms with pom-poms are energetically dancing and shaking their hair against a dark background.© NovartisA group of diverse cheerleaders in red and white uniforms dance energetically with their arms raised, smiling and moving in unison against a dark background.© NovartisA woman in a black off-the-shoulder dress is shown from the chest up, walking forward in a studio.© NovartisA female model in a bright pink sequined outfit walks down a runway during a fashion show.© NovartisA fit woman in a sports bra lifts a barbell while lying on a bench in a gym, showcasing her toned physique.© NovartisA painted portrait of a woman in historical attire with a ruffled collar and dark dress is shown, with a red background.© Novartis
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a misdirection

    Before you present an idea, you need to know who has done it, and how.

    Novartis “Your Attention, Please” is built on a misdirection. Search the library by idea to see every spot that uses it.

    Anthropic “Can I Get a Six-pack Quickly”© AnthropicYorkshire Tea “Investigation Done Proper”© Yorkshire TeaPringles “Multigran”© PringlesHSBC Argentina “Dear Customer”© HSBC Argentina
    Anthropic · Yorkshire Tea · Pringles · HSBC Argentina

More commercials by MJ Delaney

More from Merkley + Partners

  • Mercedes Benz "Soul" (2013) commercial still© Mercedes BenzMercedes Benz “Soul” 2013Dir. Dante Ariola · Merkley + PartnersClio Awards Gold 2013
  • Mercedes "Moment of Bliss" (2026) commercial still© MercedesMercedes “Moment of Bliss” 2026Dir. Peter Thwaites · Merkley + Partners
  • White Castle "Seafood" (2025) commercial still© White CastleWhite Castle “Seafood” 2025Dir. Nic Reader · Merkley + Partners
  • Lending Tree "Breakup" (2022) commercial still© Lending TreeLending Tree “Breakup” 2022Dir. Nick Spooner · Merkley + Partners
  • KEEP "PERFORMIX - Perfecting 2" (2019) commercial still© KEEPKEEP “PERFORMIX - Perfecting 2” 2019Dir. Peter Berg · Merkley + Partners
  • Amor All "Armor All - Touch" (2019) commercial still© Amor AllAmor All “Armor All - Touch” 2019Dir. Spencer Riviera · Merkley + Partners

Award-winning public service & ngo commercials

Questions

Who directed the Novartis “Your Attention, Please” commercial?

MJ Delaney directed it, produced by Moxie Pictures, for the agency Merkley + Partners.

Which agency made Novartis “Your Attention, Please”?

Merkley + Partners created it for Novartis (2025).

What awards did Novartis “Your Attention, Please” win?

2 awards, including Effie US 2026 Gold (Rx - Consumer/DTC) and Clio Health 2025 Bronze — Film / 31 Seconds to 60 Seconds.

What is the tagline of Novartis “Your Attention, Please”?

“So much attention. Yet so ignored.”

Sources for the credits and awards

en.wikipedia.orgshotsshotssuperbowl-ads.comclios.coms3.amazonaws.comyoutube.com