framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

The New York TImes “Megan The Stallion/New York Times” 2020

The New York TImes “Megan The Stallion/New York Times” (2020) is a The New York TImes commercial directed by Kajal, produced by The Genius Club. It won one award: Clio 2020 Silver — Film Craft (Editing) / Editing.

Megan Thee Stallion narrates a powerful spoken word piece about the struggles and resilience of Black women, interspersed with diverse visuals of women expressing strength, vulnerability, and defiance.

Video: Cut+Run on Vimeo

Shot by shot

  1. A young Black woman with long braids, wearing a white tank top and gold jewelry, looks directly at the camera in a studio.© The New York TImes0:00
  2. Megan Thee Stallion, a Black woman with long dark hair and a gold chain, speaks directly to the camera in a medium shot against a plain background.© The New York TImes0:07
  3. A young woman with long dark hair, wearing a white crop top, looks at her reflection in a mirror, adjusting her hair in a bedroom.© The New York TImes0:13
  4. A young Black woman with braided hair and a black t-shirt looks up at the camera while sitting on concrete steps outdoors.© The New York TImes0:20
  5. An older woman with curly brown hair and a white top stands in front of a large brick apartment building with many windows and red fire escapes.© The New York TImes0:27
  6. A young woman in a black hijab looks towards the camera, standing next to a stained glass window in a dimly lit room.© The New York TImes0:36
  7. A person's hands with long, colorful nails and rings are shown in a dark, green-lit setting, with a "T | Opinion" logo in the corner.© The New York TImes0:41
  8. A young Black woman with braided hair looks off-camera with a serious expression, standing outdoors near a fence.© The New York TImes0:46
  9. A young woman with long dark hair, wearing a white crop top and grey pants, roller skates on an outdoor court in front of a school building on a sunny day.© The New York TImes0:51
  10. A woman with dramatic eye makeup opens her eyes, looking directly at the camera, with text appearing on screen.© The New York TImes0:57
  11. A young woman's hand with purple nails rests on the shoulder of an older woman with red hair, both wearing white, outdoors.© The New York TImes1:03
  12. A young woman with long dark hair sits on a clear chair in front of a window, looking directly at the camera in a room with light-colored walls.© The New York TImes1:09

Stills © The New York TImes. Made by The Genius Club and Kajal.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Megan Thee Stallion's spoken word amplifies Black women's experiences.

spoken word narrationmontage of diverse womencelebrity endorsementsocial commentaryempowerment anthemvisual metaphors

The cut

Length
83 s
Shots
85
Average shot
1.0 s

What creatives use The New York TImes “Megan The Stallion/New York Times” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The New York TImes “Megan The Stallion/New York Times”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black woman with long braids, wearing a white tank top and gold jewelry, looks directly at the camera in a studio.© The New York TImesMegan Thee Stallion, a Black woman with long dark hair and a gold chain, speaks directly to the camera in a medium shot against a plain background.© The New York TImesA young woman with long dark hair, wearing a white crop top, looks at her reflection in a mirror, adjusting her hair in a bedroom.© The New York TImesA young Black woman with braided hair and a black t-shirt looks up at the camera while sitting on concrete steps outdoors.© The New York TImes
    Frames from The New York TImes “Megan The Stallion/New York Times”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The New York TImes “Megan The Stallion/New York Times” in order, with its length, framing and what happens in it.

    A young Black woman with long braids, wearing a white tank top and gold jewelry, looks directly at the camera in a studio.© The New York TImesMegan Thee Stallion, a Black woman with long dark hair and a gold chain, speaks directly to the camera in a medium shot against a plain background.© The New York TImesA young woman with long dark hair, wearing a white crop top, looks at her reflection in a mirror, adjusting her hair in a bedroom.© The New York TImesA young Black woman with braided hair and a black t-shirt looks up at the camera while sitting on concrete steps outdoors.© The New York TImesAn older woman with curly brown hair and a white top stands in front of a large brick apartment building with many windows and red fire escapes.© The New York TImesA young woman in a black hijab looks towards the camera, standing next to a stained glass window in a dimly lit room.© The New York TImes
    Length: 83 s · Shots: 85 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a spoken word narration

    Before you present an idea, you need to know who has done it, and how.

    The New York TImes “Megan The Stallion/New York Times” is built on a spoken word narration. Search the library by idea to see every spot that uses it.

    British Fashion Council “Now in Soho”© British Fashion CouncilNike “The Strongest”© NikeGreene King “Where London Life Happens”© Greene KingAT&T “We the Believers”© AT&T
    British Fashion Council · Nike · Greene King · AT&T

More commercials by Kajal

  • Burger King "Steve Aoki VMAs 2023" (2023) commercial still© Burger KingBurger King “Steve Aoki VMAs 2023” 2023Dir. Kajal · Paramount Brand Studio

Award-winning media & entertainment commercials

Questions

Who directed the The New York TImes “Megan The Stallion/New York Times” commercial?

Kajal directed it, produced by The Genius Club.

What awards did The New York TImes “Megan The Stallion/New York Times” win?

1 awards, including Clio 2020 Silver — Film Craft (Editing) / Editing.

Sources for the credits and awards

clios.com