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The Federation of Finnish Enterprises “The Entrepreneur’s Journey” 2018

The Federation of Finnish Enterprises “The Entrepreneur’s Journey” (2018) is a The Federation of Finnish Enterprises commercial directed by Markus Virpiö for Make it Simple, produced by OTTO. It won one award: Epica 2018 Silver Corporate Image.

This commercial humorously depicts the struggles and triumphs of entrepreneurs throughout history, from the invention of the printing press to modern-day tech startups, highlighting their resilience and the importance of support.

Video: MakeItSimpleOy on YouTube

Shot by shot

  1. A man in medieval clothing works at a wooden table in a dimly lit workshop, illuminated by sunlight and candles.© The Federation of Finnish Enterprises0:00
  2. A man with a long beard and a dark hat looks at a large, old document in a dimly lit room with other men in the background.© The Federation of Finnish Enterprises0:02
  3. An early automobile, a quadricycle, drives along a dusty dirt road through vast, flat fields under a bright sky, with text "1896 Detroit, Michigan" on screen.© The Federation of Finnish Enterprises0:12
  4. A man in a white shirt and vest stands next to an early automobile on a dirt road, as a horse-drawn carriage passes by, kicking up dust in a wide-open field.© The Federation of Finnish Enterprises0:20
  5. A man and woman in period clothing laugh in a horse-drawn carriage as a young man walks away from them on a dirt road.© The Federation of Finnish Enterprises0:22
  6. A young man in vintage attire attempts to start an old-fashioned car on a dusty rural road, with a signpost nearby.© The Federation of Finnish Enterprises0:26
  7. A young man in a suit and glasses walks down a sunny street, holding a large, old-fashioned phone to his ear, looking confused.© The Federation of Finnish Enterprises0:28
  8. Two men, one in a shirt and suspenders, the other in a light blue jacket, laugh hysterically in an office, one holding a phone.© The Federation of Finnish Enterprises0:39
  9. A man with a bowl cut and glasses holds a walkie-talkie, looking around with a concerned expression in a sunny outdoor setting.© The Federation of Finnish Enterprises0:42
  10. A woman with long red hair in a dark shirt drinks from a glass next to a metal box with a laptop, with a car and the sea in the background at dusk.© The Federation of Finnish Enterprises0:46
  11. A woman with long red hair drinks water while looking at a laptop on a rooftop at dusk, with text appearing on screen.© The Federation of Finnish Enterprises0:50
  12. A person stands next to a small boat on a rocky beach at sunset, with a car parked nearby and text overlayed on the screen.© The Federation of Finnish Enterprises0:54

Stills © The Federation of Finnish Enterprises. Made by Make it Simple, OTTO and Markus Virpiö.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Entrepreneurs throughout history face similar challenges, but their spirit drives progress.

Tagline: “Supporting entrepreneurs.”

historical reenactmentfish out of waterstruggling inventortime progressionhumorous failuretriumphant success

The cut

Length
65 s
Shots
16
Average shot
4.1 s

What creatives use The Federation of Finnish Enterprises “The Entrepreneur’s Journey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The Federation of Finnish Enterprises “The Entrepreneur’s Journey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in medieval clothing works at a wooden table in a dimly lit workshop, illuminated by sunlight and candles.© The Federation of Finnish EnterprisesA man with a long beard and a dark hat looks at a large, old document in a dimly lit room with other men in the background.© The Federation of Finnish EnterprisesAn early automobile, a quadricycle, drives along a dusty dirt road through vast, flat fields under a bright sky, with text "1896 Detroit, Michigan" on screen.© The Federation of Finnish EnterprisesA man in a white shirt and vest stands next to an early automobile on a dirt road, as a horse-drawn carriage passes by, kicking up dust in a wide-open field.© The Federation of Finnish Enterprises
    Frames from The Federation of Finnish Enterprises “The Entrepreneur’s Journey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The Federation of Finnish Enterprises “The Entrepreneur’s Journey” in order, with its length, framing and what happens in it.

    A man in medieval clothing works at a wooden table in a dimly lit workshop, illuminated by sunlight and candles.© The Federation of Finnish EnterprisesA man with a long beard and a dark hat looks at a large, old document in a dimly lit room with other men in the background.© The Federation of Finnish EnterprisesAn early automobile, a quadricycle, drives along a dusty dirt road through vast, flat fields under a bright sky, with text "1896 Detroit, Michigan" on screen.© The Federation of Finnish EnterprisesA man in a white shirt and vest stands next to an early automobile on a dirt road, as a horse-drawn carriage passes by, kicking up dust in a wide-open field.© The Federation of Finnish EnterprisesA man and woman in period clothing laugh in a horse-drawn carriage as a young man walks away from them on a dirt road.© The Federation of Finnish EnterprisesA young man in vintage attire attempts to start an old-fashioned car on a dusty rural road, with a signpost nearby.© The Federation of Finnish Enterprises
    Length: 65 s · Shots: 16 · Average shot: 4.1 s

  3. 03Ad ideas: every spot built on a historical reenactment

    Before you present an idea, you need to know who has done it, and how.

    The Federation of Finnish Enterprises “The Entrepreneur’s Journey” is built on a historical reenactment. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsFTX “Don't Miss Out”© FTXAmazon “Pompeii”© AmazonPost Bellum “Breaking the Silence”© Post Bellum
    Uber Eats · FTX · Amazon · Post Bellum

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Questions

Who directed the The Federation of Finnish Enterprises “The Entrepreneur’s Journey” commercial?

Markus Virpiö directed it, produced by OTTO, for the agency Make it Simple.

Which agency made The Federation of Finnish Enterprises “The Entrepreneur’s Journey”?

Make it Simple created it for The Federation of Finnish Enterprises (2018).

What awards did The Federation of Finnish Enterprises “The Entrepreneur’s Journey” win?

1 awards, including Epica 2018 Silver Corporate Image.

What is the tagline of The Federation of Finnish Enterprises “The Entrepreneur’s Journey”?

“Supporting entrepreneurs.”

Sources for the credits and awards

winners.epica-awards.com