framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

TG4 “Eyes Wide” 2022

TG4 “Eyes Wide” (2022) is a TG4 commercial directed by Lorcan Hynes for Penco, produced by Abstraction Pictures. It won one award: Creative Circle 2022 Silver FILM CRAFT - Best Sound Design (single).

A man embarks on a surreal journey through mystical landscapes and cultural experiences, ultimately finding new perspectives and a deeper connection to his heritage.

Video: TG4 on YouTube

Shot by shot

  1. A lone man stands in the middle of a wet, misty road outside a gas station at night, with mountains in the background.© TG40:03
  2. A man with dark hair and a beard looks intently at the camera in a dimly lit, smoky interior space.© TG40:10
  3. A lone man stands in a vast, misty valley surrounded by mountains under a dramatic sky, looking into the distance.© TG40:21
  4. A man in a dark suit walks towards a glitching, old wooden boat in a vast, green field under a cloudy, dramatic sky with mountains in the background.© TG40:27
  5. An elderly woman with white hair and a black shawl looks directly at the camera, standing against a blurred, dark green landscape.© TG40:34
  6. An older woman with white hair and a black dress looks intently forward, surrounded by people in suits, in an interior setting.© TG40:41
  7. A woman with dark hair and a white veil cries, a tear rolling down her cheek, as she looks at a blurry figure in a dark room.© TG40:45
  8. A young man with short hair looks around a crowded, dark club with colorful lights flashing in the background, as people dance around him.© TG40:50
  9. A man stands in a dark hall, watching a large screen displaying a drummer playing, with colorful stage lights illuminating the background.© TG41:03
  10. A man with gray hair and a red shirt paints a landscape with a waterfall on a canvas in an interior setting.© TG41:06
  11. A large, wet rock floats above a rocky, mossy landscape with a blurred waterfall in the background, as other smaller rocks also float around it.© TG41:09
  12. A man with short dark hair and a beard looks intently at the camera in a dimly lit, industrial-looking interior.© TG41:17

Stills © TG4. Made by Penco, Abstraction Pictures and Lorcan Hynes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's journey through surreal Irish landscapes and culture, opening his eyes.

Tagline: “Eyes wide.”

magical realismjourney of self-discoverycultural explorationdreamlike sequencestransformationmystical creatures

The cut

Length
89 s
Shots
56
Average shot
1.6 s

What creatives use TG4 “Eyes Wide” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of TG4 “Eyes Wide”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone man stands in the middle of a wet, misty road outside a gas station at night, with mountains in the background.© TG4A man with dark hair and a beard looks intently at the camera in a dimly lit, smoky interior space.© TG4A lone man stands in a vast, misty valley surrounded by mountains under a dramatic sky, looking into the distance.© TG4A man in a dark suit walks towards a glitching, old wooden boat in a vast, green field under a cloudy, dramatic sky with mountains in the background.© TG4
    Frames from TG4 “Eyes Wide”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of TG4 “Eyes Wide” in order, with its length, framing and what happens in it.

    A lone man stands in the middle of a wet, misty road outside a gas station at night, with mountains in the background.© TG4A man with dark hair and a beard looks intently at the camera in a dimly lit, smoky interior space.© TG4A lone man stands in a vast, misty valley surrounded by mountains under a dramatic sky, looking into the distance.© TG4A man in a dark suit walks towards a glitching, old wooden boat in a vast, green field under a cloudy, dramatic sky with mountains in the background.© TG4An elderly woman with white hair and a black shawl looks directly at the camera, standing against a blurred, dark green landscape.© TG4An older woman with white hair and a black dress looks intently forward, surrounded by people in suits, in an interior setting.© TG4
    Length: 89 s · Shots: 56 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    TG4 “Eyes Wide” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Lorcan Hynes

  • Horse Racing Ireland "Racing Runs in Us" (2025) commercial still© Horse Racing IrelandHorse Racing Ireland “Racing Runs in Us” 2025Dir. Lorcan Hynes · Folk VML
  • FBD Insurance "FBD Insurance - Home" (2023) commercial still© FBD InsuranceFBD Insurance “FBD Insurance - Home” 2023Dir. Lorcan Hynes · The Public House
  • Littlewoods Ireland "Folk Wunderman Thompson" (2020) commercial still© Littlewoods IrelandLittlewoods Ireland “Folk Wunderman Thompson” 2020Dir. Lorcan Hynes · Folk VML

Award-winning media & entertainment commercials

Questions

Who directed the TG4 “Eyes Wide” commercial?

Lorcan Hynes directed it, produced by Abstraction Pictures, for the agency Penco.

Which agency made TG4 “Eyes Wide”?

Penco created it for TG4 (2022).

What awards did TG4 “Eyes Wide” win?

1 awards, including Creative Circle 2022 Silver FILM CRAFT - Best Sound Design (single).

What is the tagline of TG4 “Eyes Wide”?

“Eyes wide.”

Sources for the credits and awards

web.archive.org