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Telstra “Mirror Mirror” 2025

Telstra “Mirror Mirror” (2025) is a Telstra commercial directed by Dougal Wilson for Bear Meets Eagle On Fire, produced by Finch. It won 2 awards, including LIA 2025 Bronze — Production & Post-Production / CGI Animation Campaign and Epica 2025 Bronze Branded Content - Native Advertising.

A woman's reflection transforms into a werewolf, leading to a dramatic and suspenseful reveal, highlighting the importance of putting your phone on silent.

Video: FINCH on Vimeo

Shot by shot

  1. A woman with blonde hair in a white robe sits at a vanity table, looking at her reflection in a mirror in a dimly lit, opulent room.© Telstra0:02
  2. A full moon is seen through a blurry foreground, with clouds passing by in a black and white shot.© Telstra0:10
  3. A woman with curly hair looks into a mirror, seeing a monstrous, hairy reflection of herself with fangs and claws in a dark room.© Telstra0:18
  4. A woman transforms into a werewolf in a bedroom, then a group of men with torches appear outside a window, in a black and white, horror-style shot.© Telstra0:22
  5. A woman in a white gown transforms into a werewolf, snarling at the camera in a lavish, chandelier-filled room.© Telstra0:25

Stills © Telstra. Made by Bear Meets Eagle On Fire, Finch and Dougal Wilson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Classic horror movie aesthetic to emphasize the need for silence.

classic horror moviewerewolf transformationmirror reflectionmob with torchesdramatic revealblack and white film

The cut

Length
30 s
Shots
9
Average shot
3.3 s

What creatives use Telstra “Mirror Mirror” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telstra “Mirror Mirror”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with blonde hair in a white robe sits at a vanity table, looking at her reflection in a mirror in a dimly lit, opulent room.© TelstraA full moon is seen through a blurry foreground, with clouds passing by in a black and white shot.© TelstraA woman with curly hair looks into a mirror, seeing a monstrous, hairy reflection of herself with fangs and claws in a dark room.© TelstraA woman transforms into a werewolf in a bedroom, then a group of men with torches appear outside a window, in a black and white, horror-style shot.© Telstra
    Frames from Telstra “Mirror Mirror”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telstra “Mirror Mirror” in order, with its length, framing and what happens in it.

    A woman with blonde hair in a white robe sits at a vanity table, looking at her reflection in a mirror in a dimly lit, opulent room.© TelstraA full moon is seen through a blurry foreground, with clouds passing by in a black and white shot.© TelstraA woman with curly hair looks into a mirror, seeing a monstrous, hairy reflection of herself with fangs and claws in a dark room.© TelstraA woman transforms into a werewolf in a bedroom, then a group of men with torches appear outside a window, in a black and white, horror-style shot.© TelstraA woman in a white gown transforms into a werewolf, snarling at the camera in a lavish, chandelier-filled room.© Telstra
    Length: 30 s · Shots: 9 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a mirror reflection

    Before you present an idea, you need to know who has done it, and how.

    Telstra “Mirror Mirror” is built on a mirror reflection. Search the library by idea to see every spot that uses it.

    Apple “Welcome Home”© AppleP&G “The Talk”© P&GClub 21 Thailand “No Manner”© Club 21 ThailandThree “Make up Tutorial”© Three
    Apple · P&G · Club 21 Thailand · Three

More commercials by Dougal Wilson

  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Channel 4 "Educating Yorkshire - School's Back" (2026) commercial still© Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Dir. Dougal Wilson · 4creativeCreative Circle Gold 2026
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
  • adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners "Bohemian Rhapsody" (2018) commercial still© adam&eve\TBWA/John Lewis & Parters, Waitrose & Partnersadam&eve\TBWA/John Lewis & Parters, Waitrose & Partners “Bohemian Rhapsody” 2018Dir. Dougal WilsonEpica Gold 2018

More from Bear Meets Eagle On Fire

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telstra “Mirror Mirror” commercial?

Dougal Wilson directed it, produced by Finch, for the agency Bear Meets Eagle On Fire.

Which agency made Telstra “Mirror Mirror”?

Bear Meets Eagle On Fire created it for Telstra (2025).

What awards did Telstra “Mirror Mirror” win?

2 awards, including LIA 2025 Bronze — Production & Post-Production / CGI Animation Campaign and Epica 2025 Bronze Branded Content - Native Advertising.

Sources for the credits and awards

2025.liaentries.comwinners.epica-awards.com