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Telstra “Magnetic Boy” 2025

Telstra “Magnetic Boy” (2025) is a Telstra commercial directed by Dougal Wilson for Bear Meets Eagle On Fire, produced by Finch. It won 2 awards, including LIA 2025 Bronze — Production & Post-Production / CGI Animation Campaign and Epica 2025 Bronze Branded Content - Native Advertising.

A young boy with magnetic powers is tested by military officers and scientists in a vintage-style, black and white film.

Video: FINCH on Vimeo

Shot by shot

  1. A young boy sits in a chair, facing away from the camera, as a group of military officers stand in a line in a large, empty room.© Telstra0:02
  2. A young boy with short hair and a collared shirt reads a comic book, looking up briefly, in a dimly lit interior.© Telstra0:06
  3. A group of older men in military uniforms and hats stand in a line, looking forward with serious expressions in a black and white shot.© Telstra0:08
  4. An older Asian man in a lab coat and glasses stands in a dimly lit, vintage-style laboratory, looking directly at the camera.© Telstra0:10
  5. A group of military officers and scientists observe a wooden box in a large, dimly lit hangar, in black and white.© Telstra0:11
  6. A young boy, sitting on a chair in a large hangar, is covered in various metal objects as he reads a newspaper.© Telstra0:15
  7. A young boy, covered in metal objects, sits in a chair as a group of military officers applaud him in a large hangar.© Telstra0:21
  8. A group of seven military officers in uniform stand in a line, clapping, in a large hangar.© Telstra0:24
  9. A young boy, covered in metal objects, sits on a chair in a hangar, reading a newspaper and looking at a small metal object in his hand.© Telstra0:26

Stills © Telstra. Made by Bear Meets Eagle On Fire, Finch and Dougal Wilson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Silent film style, magnetic boy, military setting, vintage aesthetic.

child prodigysecret government experimentvintage film aestheticsupernatural abilityscientific observationmilitary setting

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Telstra “Magnetic Boy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telstra “Magnetic Boy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young boy sits in a chair, facing away from the camera, as a group of military officers stand in a line in a large, empty room.© TelstraA young boy with short hair and a collared shirt reads a comic book, looking up briefly, in a dimly lit interior.© TelstraA group of older men in military uniforms and hats stand in a line, looking forward with serious expressions in a black and white shot.© TelstraAn older Asian man in a lab coat and glasses stands in a dimly lit, vintage-style laboratory, looking directly at the camera.© Telstra
    Frames from Telstra “Magnetic Boy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telstra “Magnetic Boy” in order, with its length, framing and what happens in it.

    A young boy sits in a chair, facing away from the camera, as a group of military officers stand in a line in a large, empty room.© TelstraA young boy with short hair and a collared shirt reads a comic book, looking up briefly, in a dimly lit interior.© TelstraA group of older men in military uniforms and hats stand in a line, looking forward with serious expressions in a black and white shot.© TelstraAn older Asian man in a lab coat and glasses stands in a dimly lit, vintage-style laboratory, looking directly at the camera.© TelstraA group of military officers and scientists observe a wooden box in a large, dimly lit hangar, in black and white.© TelstraA young boy, sitting on a chair in a large hangar, is covered in various metal objects as he reads a newspaper.© Telstra
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a child prodigy

    Before you present an idea, you need to know who has done it, and how.

    Telstra “Magnetic Boy” is built on a child prodigy. Search the library by idea to see every spot that uses it.

    Melissa Giles “UNICEF - Children Uprooted”© Melissa GilesEDS “Suki”© EDSFinn.no “The Piano”© Finn.noWestern Sydney University “Jay Manley”© Western Sydney University
    Melissa Giles · EDS · Finn.no · Western Sydney University

More commercials by Dougal Wilson

  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Channel 4 "Educating Yorkshire - School's Back" (2026) commercial still© Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Dir. Dougal Wilson · 4creativeCreative Circle Gold 2026
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
  • adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners "Bohemian Rhapsody" (2018) commercial still© adam&eve\TBWA/John Lewis & Parters, Waitrose & Partnersadam&eve\TBWA/John Lewis & Parters, Waitrose & Partners “Bohemian Rhapsody” 2018Dir. Dougal WilsonEpica Gold 2018

More from Bear Meets Eagle On Fire

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telstra “Magnetic Boy” commercial?

Dougal Wilson directed it, produced by Finch, for the agency Bear Meets Eagle On Fire.

Which agency made Telstra “Magnetic Boy”?

Bear Meets Eagle On Fire created it for Telstra (2025).

What awards did Telstra “Magnetic Boy” win?

2 awards, including LIA 2025 Bronze — Production & Post-Production / CGI Animation Campaign and Epica 2025 Bronze Branded Content - Native Advertising.

Sources for the credits and awards

2025.liaentries.comwinners.epica-awards.com