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Target “Raining Bullseyes” 2005

Target “Raining Bullseyes” (2005) is a Target commercial directed by Matt Badger for Peterson Milla Hooks, produced by Epoch Films. It won 3 awards, including AICP 2005 Honoree Graphics, AICP Show 2005 Honoree Design and Andy Awards 2005 Bronze – Retail | TV & RADIO.

Target's "Raining Bullseyes" ad features people interacting with falling bullseye logos in surreal, red-themed environments, set to a catchy, upbeat tune.

Video: Peterson Milla Hooks on Vimeo

Shot by shot

  1. A young girl with brown hair in pigtails blows on a dandelion, creating floating Target bullseye logos against a red background.© Target0:00
  2. A blonde woman in a red outfit stands in a red topiary garden, with white Target bullseye logos floating around her.© Target0:02
  3. A male kayaker in a red kayak paddles through a red virtual space filled with white Target bullseye logos, as if falling.© Target0:06
  4. A blonde woman in a red top lies on red grass, playing with a Target bullseye on a string, smiling at the camera.© Target0:09
  5. A woman in a red coat and heels struggles with a red umbrella against a strong wind, with a red brick building in the background, as white bullseye shapes fall like rain.© Target0:13
  6. A blonde woman in a red swimsuit and a man with curly hair in red swim trunks shower under falling Target bullseyes at a beachside shower.© Target0:18
  7. A shirtless man in red shorts jumps into a pool, then the Target bullseye logo appears on a red wall with blue sky.© Target0:26

Stills © Target. Made by Peterson Milla Hooks, Epoch Films and Matt Badger.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Target bullseyes fall like rain, symbolizing good stuff everywhere.

surrealismmagical realismbrand as natureplayful interactionmonochromatic palette

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Target “Raining Bullseyes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Target “Raining Bullseyes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with brown hair in pigtails blows on a dandelion, creating floating Target bullseye logos against a red background.© TargetA blonde woman in a red outfit stands in a red topiary garden, with white Target bullseye logos floating around her.© TargetA male kayaker in a red kayak paddles through a red virtual space filled with white Target bullseye logos, as if falling.© TargetA blonde woman in a red top lies on red grass, playing with a Target bullseye on a string, smiling at the camera.© Target
    Frames from Target “Raining Bullseyes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Target “Raining Bullseyes” in order, with its length, framing and what happens in it.

    A young girl with brown hair in pigtails blows on a dandelion, creating floating Target bullseye logos against a red background.© TargetA blonde woman in a red outfit stands in a red topiary garden, with white Target bullseye logos floating around her.© TargetA male kayaker in a red kayak paddles through a red virtual space filled with white Target bullseye logos, as if falling.© TargetA blonde woman in a red top lies on red grass, playing with a Target bullseye on a string, smiling at the camera.© TargetA woman in a red coat and heels struggles with a red umbrella against a strong wind, with a red brick building in the background, as white bullseye shapes fall like rain.© TargetA blonde woman in a red swimsuit and a man with curly hair in red swim trunks shower under falling Target bullseyes at a beachside shower.© Target
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Target “Raining Bullseyes” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More from Peterson Milla Hooks

  • Kohls "Holiday Magic" (2015) commercial still© KohlsKohls “Holiday Magic” 2015Dir. Si & Ad · Peterson Milla HooksAICP Awards Winner 2015
  • Target "Gift Giving" (2004) commercial still© TargetTarget “Gift Giving” 2004Dir. Thomas Kloss · Peterson Milla HooksAICP Awards Honoree 2004

Award-winning retail commercials

Questions

Who directed the Target “Raining Bullseyes” commercial?

Matt Badger directed it, produced by Epoch Films, for the agency Peterson Milla Hooks.

Which agency made Target “Raining Bullseyes”?

Peterson Milla Hooks created it for Target (2005).

What awards did Target “Raining Bullseyes” win?

3 awards, including AICP 2005 Honoree Graphics, AICP Show 2005 Honoree Design and Andy Awards 2005 Bronze – Retail | TV & RADIO.

Sources for the credits and awards

aicpawards.comAdForum