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Syfy “House of Imagination” 2009

Syfy “House of Imagination” (2009) is a Syfy commercial directed by Kate Leonard, produced by 4creative. It won 2 awards, including British Arrows 2009 Craft Gold — Production Design and LIA 2010 Silver — TV/Cinema/Online Film / Visual Effects.

A group of young adults discover a magical house that transforms into various fantastical worlds, inviting them to explore their imagination and find happiness.

Video: SYFY UK on YouTube

Shot by shot

  1. A diverse group of people, dressed in various outfits, walk along a glowing path through a grassy field towards a house on a hill at sunset.© Syfy0:00
  2. A group of young adults, dressed in casual attire, are entering a house at dusk, with a glowing orb floating nearby.© Syfy0:06
  3. A young couple, holding hands, looks up in wonder as they stand amidst a diverse crowd of people dancing and socializing at a lively party.© Syfy0:16
  4. A young man in a helmet and plaid shirt sprays a green stream from a can, surrounded by colorful, abstract shapes in a dark, imaginative space.© Syfy0:31
  5. A woman and a man, both in black outfits, look up in wonder as confetti falls around them in a dimly lit room.© Syfy0:39
  6. A diverse group of people, including a man in a fedora and a woman in a black dress, stand in a room with large white letters, as a man in a white shirt walks by.© Syfy0:48
  7. A diverse group of people are at a party in a lavish room, with a man in a wrestling singlet carrying a giant letter 'E' and a woman in a gold dress dancing.© Syfy0:59
  8. A young woman with long dark hair peeks out from behind a red door with patterned wallpaper, looking cautiously to her left.© Syfy1:09
  9. A young woman in a beige dress with a yellow belt stands in a room with red wainscoting and purple patterned wallpaper, looking around curiously.© Syfy1:12
  10. A young man with curly hair, wearing a striped shirt, looks curiously at a large, white, abstract birdcage in a room with a cherry blossom tree and a stack of colorful books.© Syfy1:19
  11. A woman with dark, curly hair in a beige dress touches a dark door, looking intently at it in a hallway.© Syfy1:28
  12. A young woman in a dress and a young man in a striped shirt run out of a house at night, looking scared.© Syfy1:48

Stills © Syfy. Made by 4creative and Kate Leonard.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A house that transforms into different fantastical worlds, inviting exploration.

Tagline: “Imagine Greater”

magical realismportal fantasyjourney of discoverytransformative experiencewonder and aweescapism

The cut

Length
126 s
Shots
36
Average shot
3.5 s

What creatives use Syfy “House of Imagination” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Syfy “House of Imagination”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people, dressed in various outfits, walk along a glowing path through a grassy field towards a house on a hill at sunset.© SyfyA group of young adults, dressed in casual attire, are entering a house at dusk, with a glowing orb floating nearby.© SyfyA young couple, holding hands, looks up in wonder as they stand amidst a diverse crowd of people dancing and socializing at a lively party.© SyfyA young man in a helmet and plaid shirt sprays a green stream from a can, surrounded by colorful, abstract shapes in a dark, imaginative space.© Syfy
    Frames from Syfy “House of Imagination”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Syfy “House of Imagination” in order, with its length, framing and what happens in it.

    A diverse group of people, dressed in various outfits, walk along a glowing path through a grassy field towards a house on a hill at sunset.© SyfyA group of young adults, dressed in casual attire, are entering a house at dusk, with a glowing orb floating nearby.© SyfyA young couple, holding hands, looks up in wonder as they stand amidst a diverse crowd of people dancing and socializing at a lively party.© SyfyA young man in a helmet and plaid shirt sprays a green stream from a can, surrounded by colorful, abstract shapes in a dark, imaginative space.© SyfyA woman and a man, both in black outfits, look up in wonder as confetti falls around them in a dimly lit room.© SyfyA diverse group of people, including a man in a fedora and a woman in a black dress, stand in a room with large white letters, as a man in a white shirt walks by.© Syfy
    Length: 126 s · Shots: 36 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Syfy “House of Imagination” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

Award-winning media & entertainment commercials

Questions

Who directed the Syfy “House of Imagination” commercial?

Kate Leonard directed it, produced by 4creative.

What awards did Syfy “House of Imagination” win?

2 awards, including British Arrows 2009 Craft Gold — Production Design and LIA 2010 Silver — TV/Cinema/Online Film / Visual Effects.

What is the tagline of Syfy “House of Imagination”?

“Imagine Greater”

Sources for the credits and awards

britisharrows.com2010.liaentries.comweb.archive.org