framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Svensk Adressändring “Paris” 2012

Svensk Adressändring “Paris” (2012) is a Svensk Adressändring commercial for TBWA Stockholm AB. It won one award: Eurobest 2012 Bronze Film Commercial Public Services.

A man in Sweden receives a letter from his past love in Paris, reminding him of their romantic time together.

Video: TBWA\Stockholm on Vimeo

Shot by shot

  1. A young man in a denim jacket stands on a rooftop overlooking the city of Paris at dusk, with pigeons on the ground.© Svensk Adressändring0:00
  2. A young man in a striped jacket and white pants sits on stone steps next to a parked scooter on a street in Paris.© Svensk Adressändring0:02
  3. Two young men ride a black scooter on a cobblestone street in front of a stone building with a fence.© Svensk Adressändring0:04
  4. A young man with curly blonde hair in a denim jacket smiles while talking to another man, partially visible, on a city street.© Svensk Adressändring0:05
  5. A young man with short dark hair smiles at another man, whose back is to the camera, as they embrace outdoors at dusk.© Svensk Adressändring0:07
  6. Svensk Adressändring “Paris”, shot 9© Svensk Adressändring0:08
  7. A young man with blonde hair and blue eyes smiles while holding a camera to his face, then lowers it, in an outdoor park during the day.© Svensk Adressändring0:10
  8. Two young men sit at an outdoor cafe table, one in a denim jacket and the other in a leather jacket, eating and talking.© Svensk Adressändring0:11
  9. Two young men, one with an arm around the other, walk away from the camera in a park with green trees in the background.© Svensk Adressändring0:13
  10. A man plays saxophone for a woman lying in bed in a Parisian apartment, with an open balcony door revealing the city outside.© Svensk Adressändring0:15
  11. A man with short brown hair and a plaid shirt looks down with a neutral expression, as text appears on screen.© Svensk Adressändring0:18
  12. A man in his 30s wearing a plaid shirt and jeans is making coffee in a kitchen, with text overlayed on the screen.© Svensk Adressändring0:23

Stills © Svensk Adressändring. Made by TBWA Stockholm AB.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A love letter from the past highlights the importance of mail forwarding.

Tagline: “We forward your mail when you move”

lost lovenostalgiaromantic flashbackslice of lifecontrast past and present

The cut

Length
31 s
Shots
21
Average shot
1.5 s

What creatives use Svensk Adressändring “Paris” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Svensk Adressändring “Paris”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a denim jacket stands on a rooftop overlooking the city of Paris at dusk, with pigeons on the ground.© Svensk AdressändringA young man in a striped jacket and white pants sits on stone steps next to a parked scooter on a street in Paris.© Svensk AdressändringTwo young men ride a black scooter on a cobblestone street in front of a stone building with a fence.© Svensk AdressändringA young man with curly blonde hair in a denim jacket smiles while talking to another man, partially visible, on a city street.© Svensk Adressändring
    Frames from Svensk Adressändring “Paris”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Svensk Adressändring “Paris” in order, with its length, framing and what happens in it.

    A young man in a denim jacket stands on a rooftop overlooking the city of Paris at dusk, with pigeons on the ground.© Svensk AdressändringA young man in a striped jacket and white pants sits on stone steps next to a parked scooter on a street in Paris.© Svensk AdressändringTwo young men ride a black scooter on a cobblestone street in front of a stone building with a fence.© Svensk AdressändringA young man with curly blonde hair in a denim jacket smiles while talking to another man, partially visible, on a city street.© Svensk AdressändringA young man with short dark hair smiles at another man, whose back is to the camera, as they embrace outdoors at dusk.© Svensk AdressändringSvensk Adressändring “Paris”, 0:08© Svensk Adressändring
    Length: 31 s · Shots: 21 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a nostalgia

    Before you present an idea, you need to know who has done it, and how.

    Svensk Adressändring “Paris” is built on a nostalgia. Search the library by idea to see every spot that uses it.

    DICK'S Sporting Goods “DICK'S Sporting Goods: The Table”© DICK'S Sporting GoodsJohn Lewis “Always A Woman”© John LewisU-Haul “The Way To What's Ahead”© U-HaulRenault “Kilometers of Love”© Renault
    DICK'S Sporting Goods · John Lewis · U-Haul · Renault

Award-winning other commercials

Questions

Which agency made Svensk Adressändring “Paris”?

TBWA Stockholm AB created it for Svensk Adressändring (2012).

What awards did Svensk Adressändring “Paris” win?

1 awards, including Eurobest 2012 Bronze Film Commercial Public Services.

What is the tagline of Svensk Adressändring “Paris”?

“We forward your mail when you move”

Sources for the credits and awards

web.archive.org