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St. Kilda Film Festival “Every Second Counts” 2017

St. Kilda Film Festival “Every Second Counts” (2017) is a St. Kilda Film Festival commercial directed by Patrick Hughes, produced by Finch. It won 7 awards, including One Show 2017 Gold Pencil — Moving Image Craft, Clio 2016 Silver — Film Technique / Direction and D&AD 2017 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising.

A bank robbery hostage situation escalates into a comedic meta-commentary on the constraints of short film screen time, leading to an abrupt and violent end.

Video: FINCH on Vimeo

Shot by shot

  1. A clock tower and two helicopters are seen in the sky, then the camera pans down to reveal a bank building and people running from it, with police cars and officers on the street.© St. Kilda Film Festival0:00
  2. A male police officer in tactical gear looks up from behind a police car, while other officers stand in the background.© St. Kilda Film Festival0:14
  3. A blonde woman in a white shirt and black vest looks concerned while a bald man in a suit smiles beside her at a crime scene.© St. Kilda Film Festival0:24
  4. A man in a black balaclava and plaid shirt holds a shotgun, looking surprised as he peeks around a wooden doorframe in an old building.© St. Kilda Film Festival0:36
  5. A bald man in a white shirt and purple tie looks up in fear while lying on the floor with other people, as a person in a tan jacket stands over them.© St. Kilda Film Festival0:44
  6. A man in a black beanie and plaid shirt holds a shotgun, looking surprised at another person in a beanie, indoors.© St. Kilda Film Festival0:59
  7. A woman in a white shirt and black vest lies on a carpeted floor, crying, surrounded by other people also lying on the floor, with a pool of blood nearby.© St. Kilda Film Festival1:10
  8. A man in a black beanie and a beige jacket looks surprised and scared, leaning against a wooden wall indoors.© St. Kilda Film Festival1:19
  9. A male police officer in a bulletproof vest speaks into a radio while a female officer stands beside him, looking concerned, on a city street.© St. Kilda Film Festival1:26
  10. A bald man in a tactical vest speaks into a radio, holding up a hand to stop, while a blonde woman next to him aims a pistol, and another man aims a rifle behind a police car.© St. Kilda Film Festival1:34
  11. A man in a black beanie and beige jacket holds a shotgun, looking tense and pointing his finger in an old, wooden room.© St. Kilda Film Festival1:44
  12. A blonde woman in a white shirt lies on the floor, looking intently at something off-screen, with an older man behind her.© St. Kilda Film Festival1:54

Stills © St. Kilda Film Festival. Made by Finch and Patrick Hughes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Bank robbers and police debate film tropes and screen time during a heist.

Tagline: “EVERY SECOND COUNTS”

bank robberyhostage situationpolice standoffmeta-commentarybreaking the fourth walltime constraint humor

The cut

Length
125 s
Shots
65
Average shot
1.9 s

What creatives use St. Kilda Film Festival “Every Second Counts” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of St. Kilda Film Festival “Every Second Counts”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A clock tower and two helicopters are seen in the sky, then the camera pans down to reveal a bank building and people running from it, with police cars and officers on the street.© St. Kilda Film FestivalA male police officer in tactical gear looks up from behind a police car, while other officers stand in the background.© St. Kilda Film FestivalA blonde woman in a white shirt and black vest looks concerned while a bald man in a suit smiles beside her at a crime scene.© St. Kilda Film FestivalA man in a black balaclava and plaid shirt holds a shotgun, looking surprised as he peeks around a wooden doorframe in an old building.© St. Kilda Film Festival
    Frames from St. Kilda Film Festival “Every Second Counts”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of St. Kilda Film Festival “Every Second Counts” in order, with its length, framing and what happens in it.

    A clock tower and two helicopters are seen in the sky, then the camera pans down to reveal a bank building and people running from it, with police cars and officers on the street.© St. Kilda Film FestivalA male police officer in tactical gear looks up from behind a police car, while other officers stand in the background.© St. Kilda Film FestivalA blonde woman in a white shirt and black vest looks concerned while a bald man in a suit smiles beside her at a crime scene.© St. Kilda Film FestivalA man in a black balaclava and plaid shirt holds a shotgun, looking surprised as he peeks around a wooden doorframe in an old building.© St. Kilda Film FestivalA bald man in a white shirt and purple tie looks up in fear while lying on the floor with other people, as a person in a tan jacket stands over them.© St. Kilda Film FestivalA man in a black beanie and plaid shirt holds a shotgun, looking surprised at another person in a beanie, indoors.© St. Kilda Film Festival
    Length: 125 s · Shots: 65 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a bank robbery

    Before you present an idea, you need to know who has done it, and how.

    St. Kilda Film Festival “Every Second Counts” is built on a bank robbery. Search the library by idea to see every spot that uses it.

    HSBC Argentina “Dear Customer”© HSBC ArgentinaHSBC de “Dear customer”© HSBC deHSBC “Dear costumer”© HSBCTVNZ “TVNZ”© TVNZ
    HSBC Argentina · HSBC de · HSBC · TVNZ

More commercials by Patrick Hughes

  • Hahn Beer "Hahn Super Dry - Experience Collectors" (2023) commercial still© Hahn BeerHahn Beer “Hahn Super Dry - Experience Collectors” 2023Dir. Patrick Hughes · Ogilvy
  • Waka Kotahi NZ Transport Agency "NZTA - Local Legends" (2023) commercial still© Waka Kotahi NZ Transport AgencyWaka Kotahi NZ Transport Agency “NZTA - Local Legends” 2023Dir. Patrick Hughes · Clemenger UnLtd

Award-winning media & entertainment commercials

Questions

Who directed the St. Kilda Film Festival “Every Second Counts” commercial?

Patrick Hughes directed it, produced by Finch.

What awards did St. Kilda Film Festival “Every Second Counts” win?

7 awards, including One Show 2017 Gold Pencil — Moving Image Craft, Clio 2016 Silver — Film Technique / Direction, D&AD 2017 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising and Ciclope 2016 Gold Commercials Low Budget.

What is the tagline of St. Kilda Film Festival “Every Second Counts”?

“EVERY SECOND COUNTS”

Sources for the credits and awards

oneclub.orgdandad.orgThe WorkThe Workweb.archive.orgclios.com