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Squarespace “Squarespace Icons: Björk” 2023

Squarespace “Squarespace Icons: Björk” (2023) is a Squarespace commercial directed by Ben Hughes for Squarespace, produced by Hero Films. It won 4 awards, including ADC 2023 Gold Cube Brand-Side / In-House — Motion / Film Craft / Cinematography and Ciclope 2023 Silver Post Production Color Grading.

Björk discusses her creative process and the inspiration behind her album "Fossora," highlighting how nature and digital art merge to create a unique online experience with Squarespace.

Video: Squarespace on YouTube

Shot by shot

  1. An extreme wide shot of a misty, moss-covered landscape with mountains in the background under a dark blue sky at dusk, with text overlay.© Squarespace0:00
  2. An aerial view shows a vast, dark landscape with a braided river system flowing through it under a cloudy, overcast sky.© Squarespace0:09
  3. Björk, dressed in a vibrant green, feathery costume and an elaborate headpiece, performs with expressive hand gestures against a dark, fantastical background.© Squarespace1:07
  4. A macro shot of a purple, red, and blue textured abstract object with small protrusions, resembling a microscopic organism, against a dark red background.© Squarespace1:09
  5. A macro shot of abstract, organic shapes in red, green, and white, resembling microscopic organisms or cells, against a dark background.© Squarespace1:11
  6. A close-up shot of a fantastical, organic-looking object with pink and green tentacles, resembling a book opening or closing, against a dark background.© Squarespace1:14
  7. A vibrant, abstract, organic form with red, green, and blue elements pulsates and moves against a dark background.© Squarespace1:16
  8. A macro shot of a textured surface with blue and red protrusions, resembling microscopic organisms or a fantastical landscape, against a dark background.© Squarespace1:17
  9. A split screen shows a woman's face floating in water, a silver-winged figure, and abstract red shapes, creating a surreal, artistic collage.© Squarespace1:45
  10. The Squarespace logo and wordmark are centered on screen, with a dark, misty landscape of mountains and fog in the background.© Squarespace2:08

Stills © Squarespace. Made by Squarespace, Hero Films and Ben Hughes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Björk's creative process, nature, and digital art merge for Squarespace.

Tagline: “GET THE TEMPLATE AT ICONS.SQUARESPACE.COM”

artist's creative journeynature as musedigital art explorationbehind-the-scenes insightcelebrity endorsementfantastical visuals

The cut

Length
133 s
Shots
37
Average shot
3.6 s
Format
mixed

What creatives use Squarespace “Squarespace Icons: Björk” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Squarespace “Squarespace Icons: Björk”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide shot of a misty, moss-covered landscape with mountains in the background under a dark blue sky at dusk, with text overlay.© SquarespaceAn aerial view shows a vast, dark landscape with a braided river system flowing through it under a cloudy, overcast sky.© SquarespaceBjörk, dressed in a vibrant green, feathery costume and an elaborate headpiece, performs with expressive hand gestures against a dark, fantastical background.© SquarespaceA macro shot of a purple, red, and blue textured abstract object with small protrusions, resembling a microscopic organism, against a dark red background.© Squarespace
    Frames from Squarespace “Squarespace Icons: Björk”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Squarespace “Squarespace Icons: Björk” in order, with its length, framing and what happens in it.

    An extreme wide shot of a misty, moss-covered landscape with mountains in the background under a dark blue sky at dusk, with text overlay.© SquarespaceAn aerial view shows a vast, dark landscape with a braided river system flowing through it under a cloudy, overcast sky.© SquarespaceBjörk, dressed in a vibrant green, feathery costume and an elaborate headpiece, performs with expressive hand gestures against a dark, fantastical background.© SquarespaceA macro shot of a purple, red, and blue textured abstract object with small protrusions, resembling a microscopic organism, against a dark red background.© SquarespaceA macro shot of abstract, organic shapes in red, green, and white, resembling microscopic organisms or cells, against a dark background.© SquarespaceA close-up shot of a fantastical, organic-looking object with pink and green tentacles, resembling a book opening or closing, against a dark background.© Squarespace
    Length: 133 s · Shots: 37 · Average shot: 3.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Squarespace “Squarespace Icons: Björk” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More from Squarespace

  • Squarespace "Squarespace Super Bowl LX" (2026) commercial still© SquarespaceSquarespace “Squarespace Super Bowl LX” 2026SquarespaceANDY Awards Gold 2026

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Questions

Who directed the Squarespace “Squarespace Icons: Björk” commercial?

Ben Hughes directed it, produced by Hero Films, for the agency Squarespace.

Which agency made Squarespace “Squarespace Icons: Björk”?

Squarespace created it for Squarespace (2023).

What awards did Squarespace “Squarespace Icons: Björk” win?

4 awards, including ADC 2023 Gold Cube Brand-Side / In-House — Motion / Film Craft / Cinematography, ADC 2023 Gold Cube Brand-Side / In-House — Motion / Film Craft / Direction, ADC 2023 Silver Cube Brand-Side / In-House — Advertising / Television / Film / Online Video and Ciclope 2023 Silver Post Production Color Grading.

What is the tagline of Squarespace “Squarespace Icons: Björk”?

“GET THE TEMPLATE AT ICONS.SQUARESPACE.COM”

Sources for the credits and awards

oneclub.orgoneclub.orgoneclub.orgawards.ciclopefestival.com

Squarespace “Squarespace Icons: Björk” (2023) Commercial by Ben Hughes: Credits, Awards & Stills