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Snickers “Game” 2009

Snickers “Game” (2009) is a Snickers commercial directed by Craig Gillespie for BBDO, produced by MJZ. It won 3 awards, including ADC 2010 Bronze Cube — Advertising: Broadcast Media Television And Cinema, DGA 2010 commercials — nominee (Craig Gillespie) and Emmy 2010 Outstanding Commercial — nominee.

A group of young men, acting like children, wreak havoc on a construction site until one eats a Snickers bar and returns to normal, highlighting the "You're not you when you're hungry" campaign.

Video: SnickersCZ09 on YouTube

Shot by shot

  1. A yellow excavator is seen from a low angle, with a large green barrel falling towards the camera in a dusty industrial area.© Snickers0:00
  2. A close-up shot of a large, dirty construction vehicle's wheels on a wet, muddy surface, with water splashing as it moves.© Snickers0:01
  3. A man in a striped hat and blue shirt struggles to turn the steering wheel of a large vehicle, viewed from an overhead perspective inside the cab.© Snickers0:02
  4. A young man in a red t-shirt with "WHAT'S HIS NAME" written on it, is driving a forklift, looking around in a warehouse.© Snickers0:03
  5. A young man with long hair, a beanie, and sunglasses is seen from the chest up, looking at the camera while driving a vehicle during the day.© Snickers0:05
  6. A young man with curly hair looks up, then takes a bite of a Snickers bar, in a close-up shot.© Snickers0:09
  7. A wide shot of a desolate industrial area with an excavator and a Snickers bar flying through the air.© Snickers0:13
  8. A wide shot shows an excavator bucket swinging into view in a dirty, industrial-looking interior space.© Snickers0:14
  9. A young man in a red t-shirt with "WHAT'S HIS NAME" written on it, sits in the driver's seat of a construction vehicle, yelling and flailing his arms.© Snickers0:15
  10. A young man with long hair, a beanie, and sunglasses is seen from the chest up, making a face inside a vehicle.© Snickers0:16
  11. A young woman in a bucket hat and sunglasses looks out the window of a paint-splattered vehicle on a sunny day.© Snickers0:17
  12. A yellow excavator arm with a claw picks up a green barrel from a large stack of barrels in an industrial setting.© Snickers0:19

Stills © Snickers. Made by BBDO, MJZ and Craig Gillespie.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hunger makes you act like a child; Snickers brings you back to normal.

Tagline: “NEPŘESTÁVEJ. JDI DO SNICKERS.”

hunger-induced childishnesstransformation by foodexaggerated chaosbefore-and-after comparisonunexpected celebrity cameo

The cut

Length
32 s
Shots
29
Average shot
1.1 s

What creatives use Snickers “Game” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Snickers “Game”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A yellow excavator is seen from a low angle, with a large green barrel falling towards the camera in a dusty industrial area.© SnickersA close-up shot of a large, dirty construction vehicle's wheels on a wet, muddy surface, with water splashing as it moves.© SnickersA man in a striped hat and blue shirt struggles to turn the steering wheel of a large vehicle, viewed from an overhead perspective inside the cab.© SnickersA young man in a red t-shirt with "WHAT'S HIS NAME" written on it, is driving a forklift, looking around in a warehouse.© Snickers
    Frames from Snickers “Game”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Snickers “Game” in order, with its length, framing and what happens in it.

    A yellow excavator is seen from a low angle, with a large green barrel falling towards the camera in a dusty industrial area.© SnickersA close-up shot of a large, dirty construction vehicle's wheels on a wet, muddy surface, with water splashing as it moves.© SnickersA man in a striped hat and blue shirt struggles to turn the steering wheel of a large vehicle, viewed from an overhead perspective inside the cab.© SnickersA young man in a red t-shirt with "WHAT'S HIS NAME" written on it, is driving a forklift, looking around in a warehouse.© SnickersA young man with long hair, a beanie, and sunglasses is seen from the chest up, looking at the camera while driving a vehicle during the day.© SnickersA young man with curly hair looks up, then takes a bite of a Snickers bar, in a close-up shot.© Snickers
    Length: 32 s · Shots: 29 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a exaggerated chaos

    Before you present an idea, you need to know who has done it, and how.

    Snickers “Game” is built on a exaggerated chaos. Search the library by idea to see every spot that uses it.

    Hubspot “And That's Why We Use Hubspot”© HubspotHP “Wrong Kind of Busy”© HPJustworks “You Don't Have to Worry”© JustworksRamp “Chasing Receipts (Director's Cut)”© Ramp
    Hubspot · HP · Justworks · Ramp

More commercials by Craig Gillespie

  • Verizon "Can't B Broken" (2024) commercial still© VerizonVerizon “Can't B Broken” 2024Dir. Craig Gillespie · OgilvyEffie Awards Gold 2025
  • Apple "The Waiting Room" (2024) commercial still© AppleApple “The Waiting Room” 2024Dir. Craig Gillespie · TBWA\Media Arts Labshots Awards Gold 2024
  • Dubai Tourism "Dubai Presents" (2022) commercial still© Dubai TourismDubai Tourism “Dubai Presents” 2022Dir. Craig Gillespie · MotherANDY Awards Gold 2022
  • Xfinity "The Greatest Gift" (2021) commercial still© XfinityXfinity “The Greatest Gift” 2021Dir. Craig Gillespie · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Rocket Mortgage "Certain is Better" (2021) commercial still© Rocket MortgageRocket Mortgage “Certain is Better” 2021Dir. Craig Gillespie · HighdiveAICP Awards Winner 2021
  • Audi "Commander" (2016) commercial still© AudiAudi “Commander” 2016Dir. Craig Gillespie · Venables Bell & PartnersAICP Awards Winner 2016

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Snickers “Game” commercial?

Craig Gillespie directed it, produced by MJZ, for the agency BBDO.

Which agency made Snickers “Game”?

BBDO created it for Snickers (2009).

What awards did Snickers “Game” win?

3 awards, including ADC 2010 Bronze Cube — Advertising: Broadcast Media Television And Cinema, DGA 2010 commercials — nominee (Craig Gillespie) and Emmy 2010 Outstanding Commercial — nominee.

What is the tagline of Snickers “Game”?

“NEPŘESTÁVEJ. JDI DO SNICKERS.”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgen.wikipedia.orgmjz.comweb.archive.org