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Sky One “Come Home to The Simpsons” 2007

Sky One “Come Home to The Simpsons” (2007) is a Sky One commercial directed by Chris Palmer for devilfish, produced by Gorgeous Enterprises. It won 8 awards, including D&AD 2007 Viral: Viral Films Yellow Pencil, Cannes Lions 2006 Film Bronze and Epica 2006 Bronze Media.

A live-action recreation of The Simpsons opening sequence, featuring real people and locations, culminates in a family rushing home to watch the show on Sky One.

Video: devilfishagency on YouTube

Shot by shot

  1. An aerial view shows two large cooling towers emitting white smoke into the sky, with industrial buildings and green fields in the background.© Sky One0:00
  2. A wide shot of a red brick school building with many windows, seen from across a wet, empty playground, framed by brick walls on either side.© Sky One0:02
  3. A young boy in a red shirt and blue jeans writes "I will not eat things for money" on a blackboard, then runs out of school and skateboards away.© Sky One0:04
  4. A woman in a green top and red necklace reads a magazine while a baby with a pacifier sits on a counter, then a man in a purple shirt picks up the baby in a store.© Sky One0:19
  5. A diverse group of children in a school band play various instruments, some struggling, while an older male conductor with long hair directs them in a classroom.© Sky One0:22
  6. A male conductor with long grey hair leads a children's orchestra in a classroom, then a young girl in a red dress runs out of the room with a saxophone.© Sky One0:26
  7. A man in a white t-shirt drives a brown car past a power plant, looking stressed and scratching his head.© Sky One0:30
  8. A baby girl with a pacifier and a blue toy steering wheel sits in a car seat, looking directly at the camera.© Sky One0:40
  9. A red car drives along a winding road through a green, hilly landscape with trees and a house in the distance under an overcast sky.© Sky One0:41
  10. A family arrives home, with a boy on a skateboard, a girl running, and a man getting out of a car, as a garage door opens.© Sky One0:45
  11. A bald, overweight man in a white polo shirt and jeans runs towards a door in a cluttered garage, viewed from inside a car.© Sky One0:52
  12. A family of five, including two adults and three children, quickly sits down on a red sofa in a living room to watch TV.© Sky One0:53

Stills © Sky One. Made by devilfish, Gorgeous Enterprises and Chris Palmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Recreate The Simpsons' opening sequence in live-action to promote its new home.

Tagline: “Come home to The Simpsons”

live-action adaptationhomagerace against timeeveryday lifefamily bondingmeta-reference

The cut

Length
60 s
Shots
16
Average shot
3.8 s

What creatives use Sky One “Come Home to The Simpsons” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sky One “Come Home to The Simpsons”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows two large cooling towers emitting white smoke into the sky, with industrial buildings and green fields in the background.© Sky OneA wide shot of a red brick school building with many windows, seen from across a wet, empty playground, framed by brick walls on either side.© Sky OneA young boy in a red shirt and blue jeans writes "I will not eat things for money" on a blackboard, then runs out of school and skateboards away.© Sky OneA woman in a green top and red necklace reads a magazine while a baby with a pacifier sits on a counter, then a man in a purple shirt picks up the baby in a store.© Sky One
    Frames from Sky One “Come Home to The Simpsons”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sky One “Come Home to The Simpsons” in order, with its length, framing and what happens in it.

    An aerial view shows two large cooling towers emitting white smoke into the sky, with industrial buildings and green fields in the background.© Sky OneA wide shot of a red brick school building with many windows, seen from across a wet, empty playground, framed by brick walls on either side.© Sky OneA young boy in a red shirt and blue jeans writes "I will not eat things for money" on a blackboard, then runs out of school and skateboards away.© Sky OneA woman in a green top and red necklace reads a magazine while a baby with a pacifier sits on a counter, then a man in a purple shirt picks up the baby in a store.© Sky OneA diverse group of children in a school band play various instruments, some struggling, while an older male conductor with long hair directs them in a classroom.© Sky OneA male conductor with long grey hair leads a children's orchestra in a classroom, then a young girl in a red dress runs out of the room with a saxophone.© Sky One
    Length: 60 s · Shots: 16 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a race against time

    Before you present an idea, you need to know who has done it, and how.

    Sky One “Come Home to The Simpsons” is built on a race against time. Search the library by idea to see every spot that uses it.

    Central Midnight Sale “Shop Unfriend”© Central Midnight SaleUber “In Good Time”© UberApple “Rick’s Rescue”© AppleNarcan “Who Is Your World”© Narcan
    Central Midnight Sale · Uber · Apple · Narcan

More commercials by Chris Palmer

  • Barnardo's "Turn Around" (2010) commercial still© Barnardo'sBarnardo's “Turn Around” 2010Dir. Chris Palmer · BBHBritish Arrows Gold 2010
  • Škoda "Cake" (2007) commercial still© ŠkodaŠkoda “Cake” 2007Dir. Chris Palmer · FallonBritish Arrows Gold 2008
  • Orange "Hold Up" (2001) commercial still© OrangeOrange “Hold Up” 2001Dir. Chris Palmer · WCRSBritish Arrows Gold 2001
  • BBC "Future Generations" (1999) commercial still© BBCBBC “Future Generations” 1999Dir. Chris Palmer · Leagas DelaneyBritish Arrows Gold 1999
  • Anheuser Busch "Pale Rider" (1996) commercial still© Anheuser BuschAnheuser Busch “Pale Rider” 1996Dir. Chris Palmer · BMP DDB NeedhamBritish Arrows Gold 1996
  • Volkswagen "Tall Girl" (2014) commercial still© VolkswagenVolkswagen “Tall Girl” 2014Dir. Chris Palmer · adam&eve\TBWABritish Arrows Silver 2014

Award-winning media & entertainment commercials

Questions

Who directed the Sky One “Come Home to The Simpsons” commercial?

Chris Palmer directed it, produced by Gorgeous Enterprises, for the agency devilfish.

Which agency made Sky One “Come Home to The Simpsons”?

devilfish created it for Sky One (2007).

What awards did Sky One “Come Home to The Simpsons” win?

8 awards, including D&AD 2007 Viral: Viral Films Yellow Pencil, D&AD 2007 Viral: Direction Yellow Pencil, Cannes Lions 2006 Film Bronze and D&AD 2007 Wood Pencil — TV & Cinema Advertising / TV Commercials 41 - 60 Seconds.

What is the tagline of Sky One “Come Home to The Simpsons”?

“Come home to The Simpsons”

Sources for the credits and awards

dandad.orgbritisharrows.comThe WorkThe Workweb.archive.org